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LG Mobile Phones Celebrates Their Third Year as the Official Title Sponsor of the LG Action Sports Championships

LG Mobile Phones Continues to Support the Acton Sports Industry in 2005 as Part of a Multi-Year Sponsorship That Extends Through 2008

LG Mobile Phones Continues to Support the Acton Sports Industry in 2005 as Part of a Multi-Year Sponsorship That Extends Through 2008

SAN DIEGO - September 28, 2005  Today LG celebrated its commitment to the burgeoning action sports industry with the announcement of the third annual LG Action Sports Championships (LGASC) event. A coordinated effort between LG and ASA Events, the highly anticipated Championships will take place Friday September 30th and Saturday, October 1st at Fairplex in Pomona, Calif. during the last weekend of the Los Angeles County Fair. The action-packed event, a part of the LG Action Sports World Tour, will feature the season's world championships for freestyle motocross as well as qualifying competitions for skateboarding vert, aggressive inline skating vert and freestyle BMX vert.

The LG Action Sports World Tour is a global series of large-scale Action Sports festivals throughout Europe, Asia and the USA that feature top pro competitions in skateboarding, BMX and inline skating as well as live music and a variety of other Gen Y-oriented activities. All of the World Tour events serve to qualify both professional and amateur athletes from the three sports into the season-ending LG Action Sports Championships. At the 2005 year-end championship event, to be held in Manchester, England from October 21  23, over 200 international athletes will compete for the largest per-sport prize purse of the year.

"The LG Action Sports Championships continue to be a unifying force in the action sports industry, bringing together the best athletes in every major discipline, including the best freestyle motocross riders in the world. With this level of industry participation, the event creates tremendous excitement year after year, with each event being more successful than the last," said Juno Cho, president of LG Mobile Phones. "While drawing today's youth market, our event also gives credence to and validates the extreme athleticism of those participating in the championships, helping push the action sports category to new heights."

The event at the Fairplex in Pomona will consist of forty of the best international pro vert riders from skateboarding, BMX and inline skating as well as the top thirty FMX riders in the world. Expected to compete are stars like: Nate Adams, Brian Deegan, Kenny Bartram, Mike Metzger, Chad Kagy, Kevin Robinson, John Parker, Jay Miron, Simon Tabron, Eito Yasutoko, Takeshi Yasutoko, Fabiola da Silva, Sandro Dias, Pierre Luc Gagnon, Jake Brown and Lincoln Ueda.

After three years of rapid growth, the LG Action Sports Championships is quickly becoming one of the most prestigious events in its category with its emphasis on the athletes and companies that comprise the action sports industry. This year's event will feature one hour of national television coverage on CBS as well as a minimum of six (6) hours of national television coverage on OLN. The CBS broadcast will air on Sunday, November 27, from 5:00 ~ 6:00 PM (EST) immediately following NFL Football. Associate sponsors for the event include Paul Mitchell, Toyota, Pacific Bicycles, Powerade, SBC DSL, Power 106, CBS Sports and Got Milk?

"The action sports industry continues to grow, drawing mass attention and support from sports fans on a global basis," said Rick Bratman, president of ASA Events. "This championship event puts LG Mobile Phones in the sweet spot, providing the company with a tremendous opportunity to reach a hip, active, enthusiastic market on a truly global scale. Our relationship with LG over the past three years has been extremely successful, and we look forward to continuing to work with them now and in the years to come."

About ASA Events

A leader in the action sports industry since'94, ASA Events, headquartered in Marina del Rey, CA, is the largest action sports event and television production company in the US. In 2005, ASA Events will execute more than 250 events in 21 countries that feature skateboarding, BMX, freestyle motocross and inline skating, ranging from large-scale contests like the LG Action Sports Championships, the World Championships and the LG Action Sports World Tour, to a variety of smaller competitions, grassroots demonstrations, exhibitions and tours. ASA also produces more than 100 network television programs each year for 22 networks around the world that highlight the world of action sports and its athletes. For more information visit the ASA website at or contact Rick Bratman at (310) 823-1865 x303.

About LG Electronics, Inc.
LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide. The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets.

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