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Press Release

08/20/2007

LG MOBILE PHONES CROWNS MORGAN POZGAR THE NATIONAL TEXTING CHAMPION

First National Text Messaging Competition Concludes with a

First National Text Messaging Competition Concludes with a
Fast and Furious Thumb Race in New York City
SAN DIEGO - For the past month, LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) focused on finding the fastest thumbs in the U.S. This exhilarating task lead them from the sunny skies of Hollywood to the skyscrapers of New York, where they concluded the first national text messaging competition, the LG National Texting Championship, on Saturday at the Roseland Ballroom in New York City. Although over 300 competitors thought their thumbs could out-text the best, 13-year-old Morgan Pozgar prevailed as the LG National Texting Champion. The Claysburg, Pennsylvania resident had an impressive text message speed of 42 seconds for a 151 character phrase, which earned her the title of LG National Texting Champion and $25,000 cash.
During this exciting afternoon of thumb exercises and speed-texting, these often overlooked appendages captured the spotlight as contestants battled each other for over $40,000 in cash and prizes.
Contestants had the chance to test their texting capabilities based on speed and accuracy by battling it out on their QWERTY keypad mobile devices for money, fame and the LG National Texting Championship crown.
"I am so shocked right now. I send over 4,000 texts every month and can't believe that I actually won the whole competition," said Pozgar. "Now I want to go shopping."
Pozgar's winning phrase was, "Supercalifragilisticexpialidocios! Even though the sound of it is something quite atrocious. If you say it loud enough you'll always sound precocious."
Pozgar came to New York City with her mother Shannon and 15-year-old brother Kyle, who won a 50" plasma LG television in a consolation round. The family had never been to New York City and Shannon was shocked about how well both of her children did in the competition.
"I am so proud of Morgan right now. She's such a great kid and deserves this so much," said Shannon Pozgar. "When we walked in we were so happy to get foam thumbs and the chance to win a $50 gift card. I never thought I would be in New York with $25,000."
The LG National Championship featured pools of contestants who were asked to type phrases on their LG handsets exactly as they appeared on the overhead LG plasma screens without typos or abbreviations. The first player in each pool who sent an error-free message to the right contact advanced to the next round until Pozgar was crowned as the LG National Texting Champion.
"When LG designed the enV phone we knew it would be an ideal device for heavy texters," said Jon Maron, senior director of marketing for LG Electronics MobileComm U.S.A., Inc. "We are happy to congratulate Morgan on her thrilling win at the LG National Texting Championship and encourage everyone to keep using their thumbs and LG phones to communicate with friends and family."
The LG National Championship was hosted by the multi-talented Oliver "Ali" Nejad, a renowned poker player and host known for his natural wit and charm. During a preliminary competition which took place on March 31 at Paramount Studios in Hollywood, 21-year-old Los Angeles native Eli Tirosh was crowned the West Coast Texting Champion.
The competition was free and open to anyone to compete with an activated enV or V by LG.
For more event information and official rules for the LG National Texting Championship, please visit www.LifeWithLG.com

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theater systems. For more information, please visit www.lg.com.


About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.

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