Press Release

03/15/2005

LG MOBILE PHONES ESTABLISHES NORTH AMERICAN RESEARCH CENTER

Leading Mobile Phone Maker Significantly Strengthens U.S. Presence by Expanding Domestic R&D Capabilities

Leading Mobile Phone Maker Significantly Strengthens U.S. Presence by Expanding Domestic R&D Capabilities

SAN DIEGO - March 14, 2005 - As part of its ongoing goal to become the world's leading manufacturer of CDMA and GSM mobile handsets, LG Mobile Phones today announced the opening of its flagship North American Research and Development center. Located near the company's U.S. headquarters in San Diego, the center will provide a unique opportunity for LG's researchers and engineers to tap into the latest technical, cultural and style trends in America. This new facility will give LG increased access to the world of the American consumer and allow them to react quickly to trends, designing and producing handsets that truly meet consumers' most up-to-the-minute needs and raising the bar for form and function. LG's San Diego R&D center joins similar facilities in China, France, India and Russia in rounding out LG's industry-leading global R&D presence.

The San Diego R&D center will enable LG Mobile Phones to continue to develop the world's most sophisticated mobile phones, but with an increased focus on the unique needs of the American consumer. LG Phones have increasingly come to represent the integration of advanced multimedia features with the sleek, stylish form factors that users demand, and the new R&D center will provide a unique environment for multicultural teams to collaborate on the best ways to integrate the latest technologies into LG's popular designs. Additionally, the San Diego R&D center will enable LG engineers to work closely with leading U.S. wireless carriers, creating handsets designed to make use of specific network technologies.

"The establishment of LG's San Diego R&D Center, coupled with the recent openings of similar centers in Asia and Europe, has significantly enhanced the company's global R&D presence, and enables LG to continue its drive to become the top mobile phone maker in the U.S." said Juno Cho, president, LG Mobile Phones. "By establishing our newest R&D center in San Diego, a city at the heart of American culture, LG Mobile Phones is confident that the features and style of upcoming handsets will reflect the desires and input of demanding consumers nationwide."

Currently, LG Electronics operates R&D centers in Paris, Beijing, Bangalore, and Moscow. As part of its ongoing effort to diversify its worldwide R&D staff, LG plans to recruit over 30% of its 5,000 global R&D engineers from outside Korea.

About LG Electronics

LG Electronics, Inc. (Korea Stock Exchange: 06657.KS), headquartered in Seoul, South Korea, was established in'58 and has grown into a global force in electronics, information and communications products with annual total revenues of US $29.9 billion (consolidated). With more than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, LG Electronics is comprised of four main business companies including Mobile Communications, Digital Display, Digital Media, and Digital Appliance.

The LG Mobile Communications Company provides total solutions ranging from wired and wireless handsets to telecommunication equipment. The company is a leader in the innovation and development of cutting-edge technologies in next-generation wireless telecommunications and is steadily expanding its global market share in 3G (WCDMA / CDMA2000) wireless systems.

LG Electronics' goal worldwide is to create and enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information please visit www.lgusa.com.
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