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LG LX5550 Handset Brings U.S. Cellular Customers the Functionality They Want Without Sacrificing Style.

LG LX5550 Handset Brings U.S. Cellular Customers the Functionality They Want Without Sacrificing Style.

SAN DIEGO May 13, 2004Known all over the world for its feature-packed handsets that never sacrifice style, LG Mobile Phones is launching its sleek new LX5550 handset with U.S. Cellular. U.S. Cellular is the eighth largest wireless service provider in the United States, and the second largest regional provider, with 147 markets in 26 states.

The LG LX5550 mobile phone offers consumers the latest in voice recognition, voice command and speakerphone capabilities. Customers can access contacts, digit dial, shift the phone into drive mode or access voice mail simply by speaking the desired command. The handsets driving mode uses these voice command and speakerphone functions to create a truly safe and hands-free way to use the phone in the car.

Partnering with U.S. Cellular allows LG to bring our feature set and our well-designed, stylish phones to a whole new group of consumers, said Dan Gralak, vice president of sales, LG Mobile Phones. This phone offers consumers the safety of hands-free operation and the convenience of voice command in addition to a great selection of features and the unique style of an LG handset.

The LX5550s uniquely-shaped external Organic Electro-Luminescent display (OEL) saves battery life and enhances the phones design while alerting the user to caller ID, missed calls and messages with colorful flashes of light. The LX5550 also features an internal color LCD screen, calendar with scheduler, CMX MIDI sound with 36 built-in ring tones and a vibrate feature, 99 speed dial entries, and a large phone book with room for 499 entries.

"U.S. Cellular customers want handsets that offer a wide selection of the latest convenience and safety features," said Jay Ellison, executive vice president of operations for U.S. Cellular. "The LG5550 -- with voice recognition, voice command and speaker phone capabilities-- is a perfect match for our customers. The sleek, new design will be very popular with our customers, many of whom already are familiar with LG's innovative handsets."

U.S. Cellular customers that subscribe to easyedgesm, the companys next generation wireless service, also can download popular, easy-to-use applications including games, news, weather information and ringtones to their LG5550 handsets.

Following is the complete listing of features for the LG LX5550 handset from U.S. Cellular:

 Tri Mode: 1.9 GHz PCS, 800 MHz CDMA/AMPS
 Dimensions: 3.52 (H) X 1.9 (W) X .95 (D)
 Weight: 3.89 oz
 External OEL Display for Quick Access to Caller ID
 Standard Battery: Lithium Ion, 950 mAh 
Talk Time: 2.50 Hrs. (Digital) / Standby: 6 days (Digital) 
Certain features may use more power & cause actual standby & talk times to vary
 Speaker-independent voice recognition to make calls and access other essential features 
Voice Commands  access contacts, digit dial, redial, voice mail, driving, schedule and time 
Driving Mode - activate voice commands for safe, hands-free operation 
Speaker Phone 
Innovative form factor with circular external OEL Display
 My Media - Store downloaded graphics, images and ring tones
 Web Browser Openwave WAP 2.0
 CMX MIDI for Polyphonic Ringer and Sound Capability 
Two-way short messaging service (SMS)
 Blue Backlit Keypad & 5-Way Navigation Key
 36 Unique Ring Tones (Plus Vibrate & Silent Alert)
 Speed Dialing (99 Entries)
 Personal Organizer  Calendar with Voice Scheduler, Voice Memos, Notepad
 Tools: Alarm Clock, EZ Tip Calculator, Calculator and World Clock.
 Large Phone Book with 499 contacts - each stores 5 number and 3 emails addresses
 Call set up capabilities: auto retry, answer call, auto answer, one-touch dial, voice-privacy, auto volume
 Customizable Wallpaper, Theme & Font Colors 
Wallpaper: leaves, castle, grass, golf, icicle, monkey, lake, San Francisco, desert
 USB Capable
 E911 Emergency Location Capable
 English and Spanish User Interface
 TTY/ TDD Capable
 T9 Text Input

The LG LX5550 is available nationwide at U.S. Cellular stores and agent locations starting May 3, 2004 for $249.95 before promotional rebates. For further information, visit or or

About U.S. Cellular
U.S. Cellular Corporation (AMEX: USM), the nation's eighth largest wireless service carrier, provides wireless service to more than 4.5 million customers in 147 markets throughout 26 states. The 20-year-old, Chicago-based company operates on a customer satisfaction strategy, meeting customers' needs by providing a comprehensive range of wireless products and services, superior customer support, a high quality network and targeted community outreach activities. For more information about U.S. Cellular, visit

About LG Mobile Phones
LG Mobile Phones expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just four years. LG recently claimed 24 percent of the CDMA market share in the U.S. for 2003, ranking LG as the largest manufacturer, according to analysts at Strategy Analytics. LG has recently brought their international success in the GSM market to the U.S., expanding their product lineup to include GSM handsets. LG has plans to increase its market penetration even further with a new branding campaign and an aggressive roadmap of handset launches throughout 2004.
Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.
With annual sales of $29 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at