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LG Mobile Phones Ranked Highest in Overall Wireless Mobile Phone Satisfaction by J.D. Power and Associates

LG Mobile Phones' Features and Design Exceed Consumer Expectation

LG Mobile Phones' Features and Design Exceed Consumer Expectation

SAN DIEGO. - Oct. 27, 2003- LG Mobile Phones ranks highest in overall customer satisfaction among wireless cell phone manufacturers, consistently performing above the industry average across all five areas that impact carrier performance, especially with features and physical design, according to the J.D. Power and Associates 2003 U.S. Wireless Phone Evaluation StudySM released late last week.

The study went on to state that exceeding customer expectations substantially raises the possibility that subscribers will not only buy the same brand the next time they are in the market to replace their mobile phones, but also that they will upgrade to a higher-priced model.

The study also found that satisfaction with newer cell phones is significantly higher than older phones. Newer phones include many of the most popular features and cutting-edge technologies, including multi-color displays, polyphonic ringers and multimedia messaging capabilities such as camera phones that can include a voice message. These features are consistently included in all new LG Mobile Phones models.

"LG Mobile Phones has been in the U.S market since'98," said Jae H. Bae, president, LG Mobile Phones. "Being ranked at the top by our consumers is a testament to our efforts to establish ourselves as a leader in technological innovations and design and incorporate the features consumers want into every LG mobile handset."

The 2003 U.S. Wireless Phone Evaluation Study measures customer satisfaction among the eight largest wireless handset manufacturers and is based on responses from 24,359 households.

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. Media contacts: Michael Greywitt 805.418.8000, (West Coast) or John Tews 248.267.6800, (East Coast)

About LG Mobile Phones
LG Mobile Phones' expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just four years. LG has claimed nearly' percent of the CDMA market share in the U.S. for 2002, ranking LG as the third-largest manufacturer, according to analysts at Strategy Analytics. LG has plans to increase its market penetration even further with an aggressive brand campaign and a competitive line of next generation high-speed voice and data mobile phones.

Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.