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Press Release

02/06/2004

LG Mobile Phones Searches for the Biggest Phone Flirts

"Text in the City" Contest Seeks Best Text Message Pick-Up Lines of 2003; America Will Vote For Top East and West Coast Wireless Flirts

"Text in the City" Contest Seeks Best Text Message Pick-Up Lines of 2003; America Will Vote For Top East and West Coast Wireless Flirts

Phone Flirt: (n.) an individual that utilizes his/her phone to send an inviting message in an attempt to charm someone they are attracted to, perhaps because it's an expression of personal style or because it allows them to express what they wouldn't otherwise have the courage to say out loud

SAN DIEGO (November 11, 2003) - LG Mobile Phones is calling all phone flirts! Today, LG Mobile Phones announced the launch of Text in the City, a search for the best phone flirts and their most successful pick-up lines of year.

A lingering look from across the room may be the tried and true way to flirt, but LG is looking for hipsters who use the latest technology to get noticed in the hopes that others will give wireless flirting a try. The LG Text in the City Contest will compile a list of sexy pick up lines to text message and, in turn, America will crown the biggest male and female phone flirts in New York and Los Angeles.

To enter the contest, flirts can log onto www.lgusa.com/textinthecity to share their favorite pick up lines and win a chance at four grand prize packages. Winners will receive a free LG VX6000 camera phone with one year of service and a celebrity makeover with stylist to the stars Rebecca Weinberg, who will help them perfect their sexy-in-the-city look so they can text message their winning pick up lines around town on a special VIP night courtesy of LG.

"LG Mobile Phones is about encouraging self expression and to me text messaging is a great way to express your personal style," said Weinberg, known for her trend-setting fashion flair and role as former stylist on HBO's Sex & the City. "I love that LG wants to find all the phone flirts out there and I think the Text in the City contest is such a fun way to invite people to share their personality. My role is to help the winners combine their fashion sense with their phone smarts to make a really memorable first impression."

The call for entries ends Nov. 21. The contest is open to residents of California, New York, New Jersey and Connecticut. Ten entries from each coast will be selected via random drawing and posted online at www.lgusa.com/textinthecity, where America can vote for their favorite pick up lines Nov. 22 -Dec. 5.

What's the best pick up line to text message? Is there a difference between East Coast and West Coast phone flirting? Stay tuned. The biggest phone flirts and the best pick up lines will be revealed in early December.

About LG Mobile Phones
LG Mobile Phones' expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just four years. LG has claimed nearly' percent of the CDMA market share in the U.S. for 2002, ranking LG as the third-largest manufacturer, according to analysts at Strategy Analytics. Most recently, J.D. Power and Associates ranked LG Mobile Phones "Highest In Overall Wireless Mobile Phone Satisfaction" in its 2003 survey. LG has plans to increase its market penetration even further with an aggressive brand campaign and a competitive line of next generation high-speed voice and data mobile phones.

Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.

With annual sales of approximately $16 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries.

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