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Press Release

03/10/2004

LG MOBILE PHONES SHOOTS AND SCORES WITH SPORTS SPONSORSHIPS IN THE 2004 SEASON

LGs Sponsorship Plans Include Basketball and Hockey for the 2004 Season

LGs Sponsorship Plans Include Basketball and Hockey for the 2004 Season

SAN DIEGO, Calif. March 8, 2004  As the 2004 sports season heats up, LG Mobile Phones hits the court with a brand new sponsorship of the NBA 2003 finalist New Jersey Nets. The Nets join the action-packed roster of LG-sponsored teams, including the 2003 NHL Western Conference Champion Mighty Ducks, the 2002 NBA Champion Lakers and the 2002 WNBA Champion Sparks. LG sponsored the Mighty Ducks, Los Angeles Lakers and Los Angeles Sparks in 2003, and will extend their relationships with these Southern California teams throughout the exciting 2004 season. Fans will notice LGs presence throughout the teams various home arenas.

At Arrowhead Pond in Anaheim, California, the home of the Mighty Ducks, LGs sponsorship includes signage and logo placement on a pair of end-zone dasher boards advertisements and in concourse stairwells, as well as on the Arrowhead Pond Web site and in the teams game program. LG and the Mighty Ducks organization began their relationship in 2003, kicking off their sponsorship with an outreach program for the Big Brothers, Big Sisters of Orange County organization.

At STAPLES Center in Los Angeles, the home of the NBAs Lakers and the WNBAs Sparks, LGs sponsorship includes ads in the game program guides, signage on the center and side matrix boards and on-court rotating signage. LGs new sponsorship of the NBAs New Jersey Nets includes a promotional giveaway night, on-court promotions, ads in the game program guides and on-court rotating signage.

The success of our 2003 sponsorships solidified LGs decision to renew our relationships with the Ducks, Lakers and Sparks, and encouraged us to expand our sponsorships to include the New Jersey Nets in the 2004 season, said Jeff Hwang, vice president of marketing for LG Mobile Phones. We anticipate a 2004 season that is as exciting and intense as 2003, and look forward to making LG Mobile Phones a bigger part of the fans experience.

The Mighty Ducks of Anaheim earned the title of Western Conference Champions last year and went on to play in the 2003 Stanley Cup Finals against the New Jersey Devils, going all the way to the seventh and final game of the series.

The Lakers won back-to-back-to-back championship titles for the 2000, 2001 and 2002 seasons, and the Sparks were also the WNBA champions in the 2001 and 2002 seasons. The New Jersey Nets have been back-to-back NBA finalists for the past two seasons.

About LG Mobile Phones

LG Mobile Phones expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just four years. LG has claimed nearly' percent of the CDMA market share in the U.S. for 2002, ranking LG as the third-largest manufacturer, according to analysts at Strategy Analytics. LG has plans to increase its market penetration even further with an aggressive brand campaign and a competitive line of next generation high-speed voice and data mobile phones.

Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.

With annual sales of approximately $16 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at
http://www.lgmobilephones.com.

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