LG Nabs More Than 25 Percent Of The U.S. CDMA Market Share And Top Spot For Third Quarter 2003
LG Supplies 8 Million Handsets to the Marketplace During Third QuarterLG Supplies 8 Million Handsets to the Marketplace During Third Quarter
SAN DIEGO -- Jan. 15, 2004 -- LG Mobile Phones, the mobile handset division of LG Electronics, took the top CDMA manufacturer spot in the mobile handset market in the third quarter of this year according to market research from Strategy Analytics. According to Strategy Analytics' data, LG supplied a total of 8 million mobile phones to the U.S. CDMA market, posting 25 percent market share through the third quarter of 2003. This latest figure posted by LG represents an increase of nearly one million units shipped in the third quarter compared to the same period last year.
"This tremendous growth and success can certainly be attributed to the wild popularity of camera phones and the introduction of the LG VX6000 camera phone from Verizon Wireless," said Jae Hoon Bae, president of LG Mobile Phones. "The VX 6000 has brought a whole new group of consumers to know and love what LG has become known for - great features and functionality in a sleek, well-designed handset."
During the third quarter, continued to enjoy the success of its handsets launched earlier in the year, including the VX 4400 color screen phone from Verizon Wireless and the VX 2000 candy bar-shaped phone, a departure from LG's usual clamshell design.
About LG Mobile Phones
LG Mobile Phones' expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just four years. LG recently claimed 25 percent of the CDMA market share in the U.S. for the third quarter of 2003, ranking LG as the largest manufacturer, according to analysts at Strategy Analytics. LG has plans to increase its market penetration even further with the continuation of an aggressive brand campaign and a competitive line of next generation high-speed voice and data mobile phones.
Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.
With annual sales of approximately $16 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at http://www.lg.com.