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Press Release



LG's Family of Pioneering Super-Multi Drives Read and Write in Every CD and DVD format

LG's Family of Pioneering Super-Multi Drives Read and Write in Every CD and DVD format

Englewood Cliffs, NJ, September 18, 2004 --- LG Electronics, the largest optical storage manufacturer in the world and leading supplier of drives in the US, announced it has just released a faster, 16x version of their popular Super-Multi drive - the GSA-4160B.

From the makers of the very first multi-format reader/writer comes a new drive that empowers users with the ability to read and write in all three DVD formats, DVD-R, DVD+R and the rare DVD-RAM at speeds now 30% faster than before. Equipped with the latest double layer writing technology, the GSA-4160B pushes the limits of data storage offering users an impressive 8.5GB capacity.

Considering the success of our previous versions, we are very excited to bring a 16x version of our popular Super-Multi internal drive to market, said Morris Lee, Senior Vice President of LG Electronics IT Brand Division. As with all LG Super-Multi drives, the GSA-4160B eliminates any risk when purchasing a DVD/CD burner. With so many media formats in the market, Super-Multi gives customers greater flexibility in choosing which DVD recordable media they use, but now at a 16x speed.

The new 16x Super-Multi is perfect for anyone with advanced storage needs, whether to back-up MP3s, videos, digital pictures or any large files. Without the limitations of offering only one or two of the three available DVD formats, the Super-Multi removes any worry that consumers will select a media that will make their data obsolete over time, while eliminating the hassle often found in having to select the proper DVD media for a less versatile drive.

With an estimated street price of $99, the 16x GSA-4160B comes with a one-year Peace of Mind warranty and cross-ship two-day advance replacement service is also available. LG drives are consistently recognized for their superior performance and value and exceed all ISO 9000 standards. The GSA-4160B is also available in a white box version for system integrators. To find the LG retailer nearest you, visit and select Computer Products.

About LG Electronics
Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global force in Electronics and Information & Communications products. More than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, strengthen LG Electronics' core competencies in three main business companies: Digital Appliance, Digital Display and Media, Telecommunication Equipment & Handset. The Digital Displays and Media Company provides core technologies and cutting-edge digital products such as Digital TVs including PDP and LCD TV and digitally integrated products like AV products, optical storage, set-top boxes, and home servers. LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives easier than ever. For more information, please visit

Geoff Phelps
Kyle Kuhnel
The Sherry Group