Press Release

01/10/2012

LG SHOWCASES ITS LARGEST AND FASTEST FRONT LOAD WASHING MACHINE AT CES 2012 WITH TURBOWASH™

LG’s Newest, Highly Efficient Front Load Washing Machine Makes Consumers’ Washing Experience More Convenient

LG’s Newest, Highly Efficient Front Load Washing Machine Makes Consumers’ Washing Experience More Convenient


LAS VEGAS
, Jan. 10, 2012 LG Electronics (LG) is showcasing its fastest[1], largest[2] capacity front-load washing machine at the 2012 International Consumer Electronics Show (booth #8204). With the largest capacity in its class[3], LG’s washer enables consumers to wash more clothes per load including large, bulky items such as king-sized comforters. Plus, it helps consumers save energy thanks to LG’s Inverter Direct Drive™.

“With the largest capacity front load washing machine, consumers can experience the utmost in convenience,” said Moon-bum Shin, Executive Vice President and CEO of LG Electronics Home Appliance Company. “LG’s front loaders are the next generation washing machines in terms of capacity, washing performance and convenience. We’ve made doing the laundry easier, quicker and more energy efficient, despite the washing machine’s larger capacity.”

The washing machine uses LG’s revolutionary TurboWash™ technology, which reduces the time required for the washing and rinsing cycles compared to conventional LG washing machines.

Such rapid washing experience is accompanied by high quality cleansing for a variety of laundry items and a diverse range of fabrics, thanks to LG’s 6Motion™ technology. The six motions – Tumbling, Scrubbing, Filtration, Rolling, Stepping and Swing – are organized into various combinations depending on the type of fabric, ranging from cotton items and towels (which require heavy-duty treatment) to delicate items that call for hand-washing. Furthermore, the six different wash motions help provide lasting protection of various fabrics.

The Inverter Direct Drive™ motor, a proprietary LG technology delivers greater power while helping to reduce energy consumption by eliminating the belts and pulleys found in conventional motors. In addition, the simplified structure reduces friction between the motor components, which can enable greater durability and reduced noise levels and vibration. The Inverter Direct DriveTM motor is backed by a 10-year warranty.

For added convenience, Smart Diagnosis™ technology helps in diagnosing and troubleshooting mechanical problems, taking the guesswork out of whether a technician needs to make a visit. A downloadable smartphone application alerts customers to simpler problems, such as a door being left ajar.

Lastly, an upgraded control panel allows easy access and control of all functions and adds to the washing machine’s stylish and elegant design.

For more information and product images, please visit LG’s online press kit at www.LGnewsroom.com/ces2012.

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*Wireless Internet connection required and sold separately.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.

Media Contacts:

John Taylor, 847.828.2777, John.Taylor@lge.com

Clara Chang, 201.280.4280, Clara.chang@lge.com

Katy Donnelly, 704.846.1864, Katy.donnelly@lg-one.com


[1] Based on Cotton/Normal course with default settings for 8lb loads when ‘TurboWash’ option selected. Excludes other LG manufactured products. As of Jan. 2012.

[2] Based on LG internal test. Comparison applies to front load washers only. As of Jan. 2012.

[3] Comparison applies to front load washers only.

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