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Press Release

09/10/2009

‘Live Green’ with LG Electronics and 9NEWS At Local Electronics Recycling Event

LG Electronics Partners with Channel 9 News and Waste Management to 

Recycle Household Electronics at No Charge to Consumers

 

 

DENVER, Sept. 10, 2009 –LG Electronics USA and 9News, in cooperation with Waste Management, have teamed up to host a FREE recycling event for area residents on Saturday, Sept. 12.  Consumers can drop off up to 10 electronic items for free recycling from 7 a.m. to 12 noon. (or until capacity is reached) at two area locations:

 

  • Denver:  Invesco Field at Mile High – 1701 Mile High Stadium Circle, Denver
    Federal and Dick Connor entrance  
              
  • Commerce City:  Dick’s Sporting Goods Park – 6000 Victory Way, Commerce City
    Quebec Parkway and 60th entrance                          

Consumers can drop off any brand of household consumer electronics, such as televisions (no more than five), computers, scanners, laptops, fax machines, VCRs and DVD players.  Smaller items such as cables, computer mice, routers, switches, GPS units, and mobile phones also can be recycled. Business-generated electronic waste will not be accepted. 

 

 “LG Electronics is taking a proactive approach to helping consumers responsibly dispose of end-of-life electronics by offering this free collection and recycling program to Denver-area residents,” said Timothy McGrady, Environmental Manager for LG Electronics USA, Inc. 

 

“We encourage consumers to dispose of unwanted electronics in an environmentally responsible manner.  This is a cornerstone of LG’s larger global sustainability initiative that also focuses on energy conservation, reduction of hazardous substances and responsible product designs. Life’s good when it’s green,” he said.

 

9NEWS President and General Manager Mark Cornetta said, “We’re pleased that 9NEWS can participate in an event that safely and responsibly disposes of outdated or nonfunctioning electronics. The heavy metals and other components from those electronics certainly don’t belong in landfills. We applaud LG and Waste Management for their leadership, joining 9NEWS in this groundbreaking E-waste event for our viewers.”

 

LG Electronics, as a leader in the electronics industry, provides consumers the latest technology, while addressing eco-friendly practices and technologies.  McGrady explained that electronic equipment may contain toxic substances such as lead, mercury, beryllium and other elements that if improperly handled can be dangerous to people and the environment.  According to the U.S. Environmental Protection Agency (EPA), 82 percent of the 2.25 million tons of old TVs, mobile phones, and computer products generated in the last two years has ended up in landfills.  “By recycling old electronics products, useful materials – such as glass, plastic and metals – can be collected and re-used in the manufacture of other products,” McGrady said.

 

As the nation’s leading ethical recycler of electronic waste, WM and its eCycling Services, is one of less than a dozen electronics recycling companies to have multiple plants with both ISO 9001:2008 and 14001:2008, including WM’s plant here in Colorado. “We know consumers want to be assured that their electronic products are disposed of safely,” said Chad Miller of Waste Management of Colorado.  “Our commitment to the BAN e-Stewards Pledge demonstrates our dedication to environmentally responsible practices.”

 

In September 2008, Waste Management adopted the Electronics Recycler's Pledge of True Stewardship for the dismantling and recycling of electronics waste.  Signatory companies of the pledge are required, among other things, to prevent hazardous electronics waste from entering municipal incinerators or landfills; to prevent the export of such electronics waste to developing countries; and to provide visible tracking of e-waste throughout the product recycling chain.  The pledge confirms that the company will conduct its eCycling programs transparently and in accord with rigorous environmental and worker safety standards.  LG’s recycling contractor for mobile phones, Materials Processing Company, also is a signatory of the BAN pledge.

 

Only 10 percent of sold mobile phones get recycled, and most people do not know where to recycle them, according to the EPA. With relatively high turnover rates of mobile phones, LG has taken the initiative to educate the public on the benefits of mobile device recycling. To make the process as effortless as possible, LG is providing multiple ways for consumers to receive prepaid mailers at their door step, including all supplies needed to return their mobile devices.

 

To participate in the “Txt 2 Recycle” component of LG’s ecoMobilizationSM mobile phone recycling program, simply text “LGMOBILE” to 57895. When users receive a text back, they just need to reply with their mailing address to receive a postage-paid mailer.  Consumers can also use their own packaging by printing a postage-paid label at www.ecoMobilize.com

 

The 9NEWS-LG electronics recycling event will run from 7 a.m. to noon on Saturday, Sept. 12.  For more information, please visit: http://www.9news.com/advertorial/ecycle/.

 

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

 

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Contacts:

John Taylor, LG Electronics USA., john.taylor@lge.com, 847-941-8181

Elizabeth Latham, LG Mobile Phones (LG MobileComm USA Inc.), t_latham@lge.com, 757-705-6361

Lorii Rabinowitz, 9News, lorii.rabinowitz@9news.com, 303-871-1452

Melissa Kolwaite, Waste Management, mkolwait@wm.com, 303-549-2345

 

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