Press Release

05/05/2006

MOBILE PHONE STYLE EVOLVES WITH THE NEW LX350 FROM LG ELECTRONICS MOBILECOMM

The Ultra-Sleek LX350 Features Bluetooth Capabilities, 3D Imaging and an Unparalleled Design

The Ultra-Sleek LX350 Features Bluetooth Capabilities, 3D Imaging and an Unparalleled Design

SAN DIEGO - April 25, 2006 - Today LG Electronics MobileComm U.S.A. (LG Mobile Phones), a leading provider of advanced wireless handsets and accessories unveiled its newest mobile phone, the LX350. The LX350 offers the latest evolution of style and communication capability to the everyday mobile user by showcasing a robust lineup of features in a unique and affordable package. Features include a 1.3 mega pixel camera / camcorder with flash, 3D graphics support for games, multimedia messaging, speakerphone and Bluetooth capabilities.

The LX350 features a clamshell form factor, complete with an external LCD that conceals itself when not in use, giving it a smooth seamless appearance. For the photography buff, the LX350 boasts a cutting-edge 1.3 Megapixel camera that is capable of taking pictures at multiple resolutions and can store up to 269 photos. In addition, users can experience high quality video clips with an impressive 176x144 video resolution, with enough internal memory to store up to 107, 15 second video clips running at an amazing 15 frames per second.

With today's consumer demand for advanced Bluetooth compatible handsets, the LX350 meets the need by showing off the ability to store up to 20 simultaneous Bluetooth pairings. The robust messaging functionality is yet another feature that makes this handset shine by allowing users to send SMS Voice Messaging, Text Messaging, Picture Mail, Web-Based emails and instant messaging. The Java 2.0 support and 3D graphics for gaming round out a broad list of impressive features that make the LX350 ideal for a wide range of consumer needs.

"The new LX350 handset redefines value in mobile phones," said Jon Maron, senior director of marketing, LG Electronics MobileComm. "Never before has a mobile phone been capable of such impressive communication and display options at an attractive price point."

Below please find a complete list of LX350 features:

" Technology: CDMA
" Frequency 1.9 GHz CDMA PCS, 800 MHz CDMA/Analog (Tri-Mode)
" Data Transmission 1xRTT Voice & Data Capable
" Dimensions 3.60" (H) x 1.90" (W) x 0.90" (D)
" Weight 3.70 oz.
" Displays Internal LCD: 262K Color TFT, 128 x 160 Pixels, 11 Lines
" External LCD: 65K Color OLED, 96 x 64 Pixels, 4 Lines
" Standard Battery 1,100 mAh Li-Ion
" Talk Time Up to 4 Hours*
" Standby Time Up to 14 Days, 4.8 Hours*
" Concealed External LCD - hidden when inactive
" Bluetooth Capable (v1.1) - compatible with devices that support the headset, hands-free, dial-up networking (DUN), and/or object push (OPP) profile(s)
" Save up to 20 Bluetooth Pairings
" Send vCard or vCalendar to Another Bluetooth Capable Device
" 1.3 Megapixel Camera/Camcorder with Flash
" Self-Portrait Capability with Flip Closed
" Camera Resolution: 1280x960 (default), 640x480, 320x240 Pixels
" Save up to 269 Photos at 320x240, 134 Photos at 640x480, or 66 Photos at 1280x960***
" Save up to 107 15-Second Video Clips (15 fps)***
" Video Resolution: 176x144 Pixels
" Video Format: 3G2
" Digital Zoom: Up to 15x**
" Self-Timer: 5 and 10 Seconds
" Customizable Shutter/Cue Sound, Brightness, White Balance, Color Tone, Quality
" Print Photos to a PictBridge Printer (USB)
" Personal Organizer: Calendar with Scheduler, Alarm Clock, Notepad
" Address Book with 500 Contacts - each stores 5 numbers, 3 e-mail addresses, and a picture ID****
" Tools: Calculator, World Clock, Ez Tip Calculator
" Wireless Backup for Contacts
" Speed Dial (98 entries + 1 voicemail default)
" SMS Voice Messaging - send instant voice messages to another phone or e-mail address
" Text Messaging (up to 160 characters)
" Picture Mail - send and receive messages with text, sounds, photos, and videos
" Send and Receive Web-Based E-mails
" Mobile Web - WAP 2.0 browser with image support
" Web-Based Instant Messaging
" Java" 2.0 Support for Application, Game, & Ringtone Downloads
" 3D Graphics Support for Gaming
" Full-Duplex Speakerphone
" Speaker-Independent Voice Recognition (call contacts & menu navigation)
" Voice Memo Recording - up to 30 memos for up to 3 total minutes
" 72-Chord Polyphonic Ringtone Support
" 24 Unique Ringtones + Vibrate & Silent Modes
" Set Voice Memos as Ringtones
" TTY/TDD Support
" Hearing Aid Compatible (M3-Rating)
" FOTA Capable - upgrade firmware over the air
" Airplane Mode (RF Off)
" English & Spanish Language Support

* Certain features may use more power and cause actual standby and talk times to vary.
** Varies by image size. Default camera setting of 1280x960 pixels does not support zoom function
*** Depends on unused memory
**** Depends on photos stored in your album
Sprint PCS Service Required
The LG LX350 will be available for as low as $79.99 with a two-year Sprint PCS� Advantage Agreement.

ABOUT LG ELECTRONICS, INC.
LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

LG Electronics' goal worldwide is to create and enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information please visit www.lg.com.

ABOUT LG ELECTRONICS MOBILE COMMUNICATIONS COMPANY
LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide. The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets.
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