Multiplatform Campaign Celebrates the Fusion of Entertainment and Technology with Consumer Sweepstakes, Emerging Artists Concerts and Exclusive Access to the Most Engaging and Entertaining LG Android Devices
SAN DIEGO, May 2, 2011 - LG Mobile Phones announced today it will be teaming up with House of Blues Entertainment to bring music and technology enthusiasts across the country a entertainment-filled sensory experience with the “LG Ones to Watch” campaign. Putting consumers directly in touch with emerging bands and technologies, LG Ones to Watch creates a unique opportunity for consumers to engage with up-and-coming artists and the latest LG wireless devices through a series of intimate concerts.
LG Ones to Watch will highlight a total of twelve fresh, new artists who will perform at a variety of well-known venues throughout the U.S. At each concert, consumers will receive exclusive codes giving them access to LG’s Text-2-Win promotion, where concert attendees will have the chance to instantly win exciting prizes including artist merchandise and possible seat upgrades. During the live shows, LG Ones to Watch concert-goers will receive exclusive hands-on demonstrations of LG’s most cutting-edge and entertaining wireless devices. Fans are also encouraged to visit the LG Ones To Watch micro site where they can enter to win LG’s VIP Flyaway consumer sweepstakes for the chance to attend (and receive the VIP treatment) at an upcoming Ones to Watch concert. The VIP Flyaway prize includes flight, hotel and spending money.
“Through the Ones to Watch concert series LG is able to connect with consumers in a fun and engaging environment, providing the perfect platform to showcase some of our most entertaining devices to date,” said Carl Brown, Director of Trade Marketing for LG Mobile Phones. “LG looks forward to lighting up the music scene with exclusive hands-on demonstrations of our latest Android-powered devices including the T-Mobile® G2x™ with Google™ by LG, T-Mobile® G-slate™ With Google™ by LG and the LG Revolution.”
“This is a partnership that will be beneficial to our artists and fans,” Benjamin Weeden, of House of Blues Entertainment, said. “The combination of exciting new music talent and the cutting-edge technology of LG is a great way to enhance the concert experience. We are pleased to be working with them.”
Taking the concert experience to the next level, LG Ones to Watch provides all the tools consumers need to stay in-the-know about the latest music and technology trends. At participating LG Ones to Watch shows, concert attendees will have the opportunity to receive exclusive discounts when purchasing featured LG devices at local retail stores.
Ones to Watch Artists
Potential LG Ones to Watch artists range across all musical genres including hip hop, R&B, pop, rock, and rap. Artists such as The Dirty Heads, The Maine, Augustana, Neon Trees, Panic! At The Disco, Owl City, 100 Monkeys and Motion City Soundtrack will take the stage to showcase their musical skills and provide attendees with unique and engaging concert experiences. Consumers will receive exclusive materials at the end of each concert which will allow them to stay in the know about upcoming concerts and LG products as well as register for additional sweepstakes opportunities.
Ones to Watch Concert Venues
LG Ones to Watch concerts will be featured at top House of Blues Entertainment clubs and theaters including exciting venues such as House of Blues, The Fillmore, and The Hollywood Palladium. Each venue will provide consumers with a small, intimate setting which will allow one-on-one engagements and immersion into the musical performance without the crowded feel of an arena or amphitheater. By hosting LG Ones to Watch concerts in major cities such as New York City, Las Vegas, Chicago, and Atlanta, LG and House of Blues Entertainment will present consumers across the U.S. with the opportunity to participate in discovering the next big name in music.
Ones to Watch Featured Devices
Each LG Ones to Watch concert will feature LG’s newest super-powered devices. Prior to the show, consumers will have a chance to receive hands-on demonstrations that provide tips and tricks on how to best customize each cutting-edge LG handset. From blazing fast download speeds to 3D recording and uploading capabilities, LG’s products create new standards in mobile technology and will provide new avenues for concert attendees to explore their creative talents. Featured LG products include:
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.
About House of Blues Entertainment
With over 50 owned/operated and affiliated clubs and theaters, The House of Blues Entertainment portfolio is wide-ranging including the legendary Fillmores on both coasts and the intimate House of Blues clubs throughout the United States. House of Blues Entertainment is the country’s pre-eminent live music venue collection featuring state-of-the-art sound and lighting technology in one-of-a-kind custom designed environments aimed to bring fans and artists together in unparalleled musical environments.
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 Artists are subject to change