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Press Release

06/05/2014

NATE BERKUS AND LG STUDIO TEAM UP TO HELP CONSUMERS DESIGN THEIR SIGNATURE KITCHENS

Consumers Invited to Submit Kitchen Design Questions through Social Campaign for Personalized Responses from Renowned Designer

ENGLEWOOD CLIFFS, N.J., June 5, 2014 – The kitchen is one of the most challenging rooms in the house to design. LG Studio and renowned designer and decorator Nate Berkus want to change that by offering real solutions and real inspiration with a new web and social media campaign all geared toward helping consumers to have the kitchen of their dreams.

That’s why Berkus and LG Electronics, maker of premium LG Studio appliances, are inviting consumers to share their inspiration for what would make their signature kitchen via the dedicated landing page LGStudioKitchen.com or using #LGStudio on Twitter. 

Starting today, fans can share questions and their personal design inspiration with Berkus for a chance to receive a signed copy of his best-selling book, “The Things That Matter.”*  Berkus and the LG Studio team will also choose a select number of submissions that inspire them the most and share real-time responses from Berkus, live from the LG Studio kitchen in New York on June 19.

“Renovating a kitchen can be very daunting. In the end, you want something you'll love just as much in 15 years as you did the day you moved in. To do that, you have to start with what feels timeless. Your appliances should feel forever and with the beauty of the LG Studio brand that’s covered,” said Berkus.  

“This campaign is meant to address the rest of it, the details, the story, the moments that matter most in your home.  That’s why I’m excited about this kick off. It’s a real-time conversation about what makes your home your own…and the answer to that is YOU, even in a space as hard-working as the kitchen,” he said.

The LG Studio line provides an uncompromising approach to design and function, delivering an enriched cooking experience for today’s home chefs.  The full kitchen suite has been designed with seamless integration in mind, highlighting clean lines and a unique, modern feel that enhances every kitchen’s decor.

From built-in mega-capacity refrigerator-freezers to cooking appliances and dishwashers, LG Studio’s signature style includes premium stainless steel, distinctive door handles and knobs, LCD touch screen control panels, as well as radiant interior LED lighting – all helping to achieve a refined, sophisticated look.

“At LG we share Nate’s passion for design that both inspires and empowers consumers,” said David VanderWaal, head of marketing for LG Electronics USA. “This social media campaign is intended to engage with consumers and help tell the story about how LG Studio appliances blend best-in-class innovation with bold, sleek design to give homeowners a sophisticated kitchen that they’re proud to own and show off.”

For additional information on the premium suite of LG Studio appliances, please visit http://lgusa.com/LGStudio.

*NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

The LG Electronics “The Things that Matter” Sweepstakes is open to legal residents of the 48 contiguous United States and D.C., age 18 or older at the time of entry. Void in AK, HI, outside the U.S., in Puerto Rico, and wherever else prohibited by law. Sweepstakes begins at 12:00:01 PM ET on 6/05/14 and ends at 11:59:59 AM ET on 6/18/14. Click here for official rules. Sponsor: LG Electronics USA, Inc.

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About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2014 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life’s Good” marketing theme. www.lg.com

About Nate Berkus

In 2002 Nate Berkus was invited to make over a small space for “The Oprah Winfrey Show,” after which he became a featured design expert for the show and continued to garner national press in publications such as Elle Decor, House Beautiful, US Weekly, People, O Magazine, Lucky, and InStyle. Following the debut of his branded line of home products, Berkus’s first book, Home Rules (Hyperion) was released in 2005 and went on to become a New York Times Bestseller. The Nate Berkus Show, a daily syndicated first run talk show hosted by Nate, launched in September 2010 and returned for a second season in the fall of 2011. In 2011, Berkus also enjoyed a new role as executive producer on the Disney and DreamWorks film, “The Help.” ’His Chicago-based design firm, Nate Berkus Associates, which he founded in 1995, continues to design interiors across the country and around the world. In Fall 2012, Berkus brought his branded line of home goods and office products to Target stores nationwide. In addition, he published his second book, The Things That Matter (Spiegel & Grau). His fabric collection sold at Calico Corners launched in January 2013. Berkus came back to TV in Spring 2014 as host, judge and executive producer on a new primetime design competition show titled “American Dream Builders” on NBC. To learn more about Nate Berkus, please visit www.nateberkus.com.

CONTACTS:

LG ELECTRONICS USA

Clara Chang

201-816-2011

clara.chang@lge.com

Katy Donnelly

704-846-1864

katy.donnelly@lg-one.com

 

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