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Press Release

06/17/2008

SECOND ANNUAL LG NATIONAL TEXTING CHAMPIONSHIP RETURNS (OMG!)

Expanded Qualifying Rounds and MTV Competition Give More Texters a Shot at Winning Up to $50,000!

 

Expanded Qualifying Rounds and MTV Competition Give More Texters a Shot at Winning Up to $50,000!
SAN DIEGO - Everybody's doing it, so why not get paid for it? That's one of the reasons for the Second Annual LG National Texting Championship, sponsored by LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones). This year's competition still focuses on speed and accuracy but also offers expanded qualifying rounds and an MTV component so that even more people can battle it out on the QWERTY. Weapons of choice include all LG phones that feature full QWERTY keypads including the enV2, enV, V, Voyager Rumor and Scoop. Last year's texting champion, Morgan Pozgar, will be back to defend her title. Full details and registration information can be found at http://www.LGTexter.com.
There are now multiple ways to qualify for the LG National Texting Championship:
" Regional Qualifier Selections - online competition qualifier selections which occurred in Los Angeles, San Diego, Dallas, Houston, Chicago, Atlanta and Miami happen June 10 -14, offering the chance to win an LG enV2 and a free trip for two to New York City to compete head-to-head for the grand title and $50,000.
" National Competition (June 18) - Visit LGtexter.com on June 18 at 8:30 PM EST/5:30 PST to battle other texters from across the country in the National Online Texting Game. Four winners will receive an LG enV2 and a free trip for two to New York City to compete for the top prize of $50,000 and the reigning title.
" SMS Wild Card Play (June'-25) - Players will receive four separate text messages between June' and June 25 with a specific phrase, at any given time! After receiving the text message, players will reply and re-type the original phrase as fast as possible. The fastest texter for each phrase will win an LG enV2 and a trip for two to New York City to compete for $50,000 at the 2008 National Texting Championship.
" On the June 24 episode of MTV's highly rated "A Shot at Love 2: Happy Hour, the Reunion" viewers will race to transcribe a phrase in the first ever two-minute TV micro-event. An east and west coast winner will each enjoy a seat at the national finals event.
Players will compete for the chance to advance to the finals in New York City on July 9 to battle it out for the ultimate prize - $50,000 and bragging rights to the championship title. The competition is open to anyone 13 and older (minors need written caregiver consent, available at LGTexter.com) and is free, but participants must own and use an activated LG enV2, enV, V or Voyager by LG Mobile Phones to compete.
"Texting has permeated our society so LG is honoring those who have excelled at this new form of communication by creating the world's premiere texting championship," said Ehtisham Rabbani, vice president of product strategy & marketing for LG Mobile Phones. "We were thrilled with the competitiveness of last year's contest and our new QWERTY keypad devices are helping this year's competitors prepare to take their game to the next level."
The LG National Championship will take place in New York on July 9, 2008 at the Roseland Ballroom in Times Square. There will be three qualifying rounds that day, leading to a championship round and, ultimately, the LG National Texting Champion, with a grand prize totaling $50,000. In addition to the championship, there will be opportunities throughout the competition for players who are eliminated to win thousands of dollars in consolation prizes, including a range of LG products. The final rounds of the game will be played on the LG enV2, which each player will be provided with for competition only.
During the competitions, players will compete in pools and be asked to type phrases on their LG handsets exactly as they appear on the overhead LG plasma screens with no typos or abbreviations. The first player in each pool who sends an error-free message to the right contact will advance to the next round. Registration for the LG National Texting Championship is now open at www.LGTexter.com and is open on a first come, first serve basis.
For more event information, official rules or to register for the LG National Texting Championship, please visit www.LGTexter.com

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world's leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.
MEDIA CONTACTS:
Demetra Kavadeles, LG Mobile Phones
858.635.5232; demetra.kavadeles@lge.com

Jacqueline Johnson, Ogilvy PR for LG
310.248.6192; jacqueline.johnson@ogilvypr.com

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