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Press Release


Soon Kwon Bio

Soon Kwon

Soon Kwon
President. LG Electronics USA, Inc.
Digital Appliances

Soon Kwon is president of the Digital Appliance (DA) Brand Division of LG Electronics USA, Inc. In this role, he is responsible for driving all aspects of the fast-growing LG major appliance business in the United States, building LG as a premium appliance brand, and continuing to expand sales and distribution channels.

Prior to being named to this position in January 2006, Kwon served as President of LG Electronics-Canada, based in Toronto, Ontario, since 2002. During his 22-year LG Electronics career, Kwon has held various key management and senior executive positions, with an emphasis on brand management and appliance business operations.

Kwon began his career with LG Electronics in'84, serving as an assistant manager in the VCR Overseas Business Department, located in Korea. In the spring of'88, he moved to the United States to serve as the regional sales manager of LGEUS in Southern California. In'89, Kwon was promoted to product manager of Home Appliances and relocated to Chicago, where he remained until the mid-1990s. In April'95, Kwon returned to Korea to serve as the general manager for the American market of LG's Microwave Oven Overseas Business. He returned to Chicago in'98 where he was responsible for LG's Home Appliance OEM Business including research & development, sales and brand management.

Kwon received his bachelor's degree in Economical Statistics from Sung Kyun Kwon University, in Seoul, Korea.

Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $45-billion global force in consumer electronics and mobile communications. In the United States, LGEUS sells a wide range of digital display and media products, digital appliances and mobile phones under LG's: Life's Good" marketing theme. For more information, please visit The LG Electronics Digital Appliance Company is a technological leader and a pioneer in home appliance convergence. Worldwide, LG provides a total package of digital products for homes, including air conditioners, refrigerators, washing machines, cooking appliances, and vacuum cleaners.