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Press Release

01/28/2013

LG ELECTRONICS DELIVERS ULTIMATE EXPERIENCE FOR THE BIG GAME

LG Joins Forces with CAA, Food Network Celebrity to Help Stars and Fans Celebrate in Style, Comfort in New Orleans

LG Joins Forces with CAA, Food Network Celebrity to Help Stars and Fans Celebrate in Style, Comfort in New Orleans

NEW ORLEANS, Jan. 28, 2013 – LG Electronics USA is kicking off its presence at the big game in New Orleans with a series of events that bring fans the ultimate viewing and celebration experience.  From must-have game-viewing tips and recipes from Food Network lifestyle maven Sandra Lee to a high-tech viewing lounge with game-enhancing electronics, LG is helping unite football fans everywhere with a game-day celebration to remember.

“Like the athletic excellence on the field Sunday, LG is bringing lifestyle and innovation excellence to New Orleans this week,” said James Fishler, senior vice president, marketing, LG Electronics USA.

“With LG, “Life’s Good” for the big game, thanks to smart products like our award-winning 84-inch Ultra HD TV and our new OLED TV, which produce amazingly vivid and realistic pictures,” Fishler said. “From game-day recipes to game-play sharing with LG smartphones to increased capacity and time-saving technology in our appliances, LG is showing fans how they can have the best game-viewing experience.”

Creating the Ultimate Home Viewing Experience

On Jan. 30, football fans everywhere will get the inside scoop on easy recipes and entertaining tips from consumer lifestyle expert Sandra Lee. The popular star of Food Network’s “Restaurant Remakes” and Cooking Channel's “Taverns, Lounges & Clubs” will be at Borgne Restaurant, preparing sporty snacks with one of LG’s top refrigerators, with the award-winning “Blast Chiller” technology that chills a 12-ounce canned beverage in five minutes or a bottle of wine in eight minutes.

Hosting a High-Tech Haven

To serve the droves of media in New Orleans from Jan. 31-Feb. 2, LG will host a complimentary lounge at the acclaimed Borgne Restaurant. Media will have a place for access to free Wi-Fi and some of New Orleans’ finest dishes. On display at the lounge will be LG’s 84-inch class (83.9 inches measured diagonally) Ultra High-Definition TV* (boasting 4K resolution of an incredible 8 million pixels) and LG’s hottest new smartphone, the award-winning Optimus G. This superphone handles photos, messages and video without needing a charge, allowing fans to stay tuned into the biggest sporting event of the year, whether they are snapping images of key plays, sharing commentary with its QuickMemo feature, or watching replays on the im-presssive 4.7-inch True HD IPS Plus display. Fans can also beam replay highlights from the Optimus G directly on the big screen of their LG Smart TV using LG’s SmartShare feature.

Partying in Style

LG is capping off its presence in New Orleans as the official sponsor for the CAA Sports Super Bowl Party on Feb. 2, where entertainment and sports celebrities will enjoy a night of fun, charity and face-time with LG’s game-enhancing products. As part of the festivities, LG will make donations to Make It Right and the St. Bernard Project (CAA Sports Super Bowl Party philanthropic partners), which are dedicated to home rebuilding in New Orleans and other disaster-impacted communities in need. A donation will be made on behalf of any CAA party attendees who take pictures in LG’s photo booth, and doubled if they share through Twitter.

Celebrities at the CAA Sports Super Bowl Party also will have the chance to experience party-friendly features of LG’s kitchen appliances, including the LG Super-Capacity French-Door ENERGY STAR-qualified refrigerator – complete with its convenient Door-in-Door feature that allows easy access to party beverages. They’ll also be able to experience the Optimus G smartphone’s high-resolution camera to capture the festivities, and LG’s industry-leading flat-panel HDTVs, including the new OLED and Ultra HD TVs.

For more information on LG’s appliances, electronics and mobile products, please visit http://www.lg.com/us/.

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About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, home appliances, mobile phones, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. LG Electronics is a 2012 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.

CONTACTS:

LG Electronics USA

John Taylor

(847) 941-8181

john.taylor@lge.com

*No “ultra high definition” or “4K” video content is currently available. No broadcast or other standard currently exists for “4K” or “ultra high definition” TV, and the 84LM9800 may not be compatible with such standards if and when developed.

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