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Press Release

02/06/2004

The T-Sector Names LG Mobile Phones Company of the Year

LG Mobile Phones Honored for Advancements, Achievements and Dedication to Local Tech Community

LG Mobile Phones Honored for Advancements, Achievements and Dedication to Local Tech Community

SAN DIEGO-Nov. 12, 2003-LG Mobile Phones, the San Diego-based wireless handset division of LG Electronics was honored as Company of the Year during a gala event last night hosted by The T-Sector, a print publication and online information portal focusing on the technology community in San Diego. LG was singled out as a local technology company excelling in recent achievements, advancements and dedication to the local San Diego technology sector.

LG Mobile Phones entered the U.S. mobile handset market in'98, and has since made a name for itself by continually providing consumers with sleek, stylish handsets with the functionality and ease-of-use that they demand.

Setting LG Mobile Phones apart from its competitors are innovations such as the distinctive, signature LG clamshell design, the recent domination in the CDMA market with the introduction of the LG VX6000 phone, the first embedded camera phone with MMS from Verizon Wireless and the first foray into the U. S. GSM market with the launch of the LG G4010 and LG G4050 handsets from Cingular Wireless.

"LG came to San Diego in'98 with a dream," said Jae Hoon Bae, president, LG Mobile Phones. "We wanted to become one of the most recognized mobile phone brands in the United States, a valuable member of the San Diego technology community and a market leader using the talent and skills of the people in San Diego."

About LG Mobile Phones
LG Mobile Phones' expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just four years. LG has claimed nearly' percent of the CDMA market share in the U.S. for 2002, ranking LG as the third-largest manufacturer, according to analysts at Strategy Analytics. LG has plans to increase its market penetration even further with an aggressive brand campaign and a competitive line of next generation high-speed voice and data mobile phones.

Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.

With annual sales of approximately $16 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at http://www.lgmobilephones.com.

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