2017 CE Week
*Annual TV Shootout™ Winner
The E7 is the fourth consecutive LG OLED to win the CE Week Shootout™ Title.
STUDIO LIGHTINGHome Theater Performance
HDRBright Room Performance
*The Annual TV Shootout evaluation event was created by Value Electronics and the TV Shootout name is a trademark owned by Value Electronics.
“…the finest OLEDS money can buy..” Digital Trends, 8/8/17
"...the LG E7 outperforms every other TV we've tested." CNET, 4/27/17
“LG’s E7 OLED is one of the finest TVs money can buy…” Digital Trends, 9/22/17
“LG’s E7 best shows off how incredibly thin and sleek an OLED TV can look.” Digital Trends, 9/19/17
Picture on Glass. A work of art.
The elegance of glass combines with the unparalleled sophistication of OLED for an image that appears to float in the air. Picture-on-Glass design places the incomparably thin, flexible, lightweight OLED panel against a simple pane of glass for a sleek design that's simple, sculptural and the very definition of innovative.
Intense Color on Perfect Black
Picture night skies as dark as night skies themselves. Against the infinite, inky darkness of perfect black, colors pop and images come alive. LG OLED pixels are what make it all possible, each turning on and off individually for truly infinite contrast.
Learn more about Intense Color on Perfect Blackopen
From the deepest, richest black to dazzling bright white, only LG OLED TVs have truly infinite contrast. Each pixel on an LG OLED can independently brighten, dim and power off completely, for a range of tones and shades without equal.
Billion Rich Colors
Smoother, more subtle and more precise gradations of shades are made possible by the wider spectrum of LG OLED TV that can display over a billion rich colors.
True Color Accuracy
See a more accurate, natural picture with the advanced color mapping of LG OLED TV. True Color Accuracy automatically corrects color distortions for vibrant, lifelike color.
Disclaimer: For illustrative purposes only.
Dolby Vision™ and Dolby Atmos®. True Home Cinema.
LG OLED TV is the ultimate expression of a cinema-quality experience in the home. Premium content achieves the pinnacle of picture quality thanks to Active HDR with Dolby Vision™. The Dolby Atmos® audio is just as impressive, surrounding the audience as in the most advanced theaters.
Dolby Atmos® is a surround system where the sounds move according to the objects of the video. With the new LG OLED TV, the sounds seem to fly in all directions, up and down, left and right. It basically provides a 360 sound experience.
Bring Big Screen Sound to the Living Room
Straight from state-of-the-art theaters to the home, Dolby Atmos® creates sound that can appear to come from anywhere. Crickets all around. Explosions from above. A villain laughing behind. With LG OLED TV, audio becomes an incredibly realistic, immersive experience.
Learn more about Dolby Atmosopen
Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.
See. Hear. Spectacular.
Dolby Access App
Experience Dolby Vision and Dolby Atmos on LG OLED TVs to turn your TV into an entertainment powerhouse.
2017 LG OLED TVs currently support Dolby Atmos playback via Dolby Digital Plus through internet streaming, cable/broadcast and side-load (USB). Dolby Atmos playback delivered via Dolby TrueHD through Blu-ray is not currently supported, but will be enabled in 2017 LG OLED TVs with a software update. Dolby Access features clips of feature-length films to showcase capabilities.
Enjoy the most HDR content
From brilliant brights to deepest darks, LG OLED TV offers the ultimate expression of high dynamic range. Unlike some other 4K televisions, LG OLED TVs support Dolby Vision™, optimizing the picture scene-by-scene, as well as the new HLG HDR standard so viewers get more options for premium content.
Learn more about Active HDR with Dolby Visionopen
LG OLED TV supports the premium HDR, Dolby Vision™ favored by renowned filmmakers from all over the world. LG OLED TV not only delivers Dolby Vision, but also offers compatibility with other HDR formats such as HDR10 and HLG.
LG OLED TV supporting premium HDR Dolby Vision™, processes Dolby Vision’s dynamic metadata* within each frame, to present the intended vision of the director in your very own living room. HDR10 and HLG are rendered by LG OLED TV’s exclusive processing. By applying dynamic data produced by LG TV processing on a scene-by-scene basis, all types of content is displayed with improved HDR quality.
The compatibility for HDR playback may vary by the format and country.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Vision is a trademark of Dolby Laboratories.
Dolby Access features clips of feature-length films to showcase capabilities.
Gorgeous picture from every seat in the room
"The E7 OLED’s picture just pulls you in and begs you to stare at it all day."
- Digital Trends, 9/19/17
webOS 3.5 Smart TV
Queue up movies, TV shows, online content and more from top content providers then toggle between them with an impressively intuitive interface. Armed with the Magic Remote, seeing old and new favorites in cinematic LG OLED quality is as easy as a flick of the wrist and the press of a button.
Please check with content providers for required bandwidth to stream videos. Smart service on product is subject to change. Some apps that appear on the screen image may not be pre-installed; Internet connection is required for download.
Watch what you want, when you want
Netflix Recommended TV recognizes Smart TVs that meet strict criteria for a superior Netflix experience, such as easy app access and new features. For the third year in a row, LG TVs have the distinction of being recommended by Netflix!
Netflix streaming membership required. Ultra HD availability subject to your Netflix subscription plan, Internet service, device capabilities, and content availability. Visit nflx.it/4K
Introducing A La Carte TV, the only live TV service that lets you personalize your channel lineup and save. Customize with your favorite extras like Sports, Comedy, Kids, News, Hollywood, Lifestyle and more. Watch 7 Days Free! Restrictions apply.
Take a closer look at the features that set LG OLED apart from every other television.
Picture Perfect Options
Discover the entire line of LG OLED TVs that deliver a truly cinematic experience.
See More Color and Savings
Bring home a priceless viewing experience.
What People Are Saying
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