Activision, LG Electronics Combine Joint Awareness Campaign, Retail Promotion for Stunning 3D Gaming Experience on CINEMA 3D TVs
ENGLEWOOD CLIFFS, N.J., and SANTA MONICA, Calif. Oct. 12, 2012 – Activision Publishing, Inc. (Nasdaq: ATVI) and LG Electronics USA reveal today that the highly-anticipated Call of Duty: Black Ops II, in development by award-winning studio Treyarch, will support 3D- enabled gameplay – delivering a state-of-the-art 3D experience across single player, multiplayer and Zombies game modes – when it hits retail shelves worldwide on Nov. 13.
Starting today, LG and Activision are promoting the launch of Call of Duty: Black Ops II in 3D with advertising across multiple consumer touch-points, including TV, cinema, digital and retail marketing. Beginning launch night, as part of a special nationwide 3D promotion with select retailers, gamers will receive a discount from LG when purchasing both a copy of the game and one of LG’s CINEMA 3D TVs. The retail promotion, which runs from Nov. 13 to Nov. 21, rolls out at over 25 national and regional retailers, totaling more than 2,000 electronics stores across the country. Additionally, beginning today, fans can see an exclusive 3D trailer of Call of Duty: Black Ops II at select Best Buy retail outlets nationwide.
“LG is excited to be a part of this historic launch of Call of Duty: Black Ops II to bring 3D gaming to life,” said James Fishler, senior vice president, marketing and go-to-market operations, LG Electronics USA, Inc. “From the intensity and cinematic visuals, to the attention to detail and heart-pounding gameplay, Call of Duty: Black Ops II in 3D further legitimizes the 3D gaming movement, and we’re proud to help the amazing fanbase of the Call of Duty® community enjoy it on LG CINEMA 3D TVs.”
LG Brings Call of Duty to a Whole New Level in 3D
Rooted in near-future fiction, Call of Duty: Black Ops II propels players into a visual landscape in an epic campaign set in the year 2025 and takes players on a cinematically intense journey filled with advanced weaponry, cutting-edge robotics and drone warfare in the most advanced Call of Duty ever. With the option to enable 3D gameplay, the title delivers stunning visuals on LG CINEMA 3D TVs that helps players dive into adrenaline-filled action sequences for an even greater immersive experience.
Fishler said LG CINEMA 3D TVs offer an extremely comfortable 3D gaming experience. LG CINEMA 3D utilizes polarized technology, with lightweight, inexpensive and shutter-free glasses similar to what consumers experience in the theater. For ultimate comfort, consumers can customize the 3D effect to their preference with 3D Depth Control. Most LG CINEMA 3D TVs come with six pairs of 3D eyewear.
“As game developers and storytellers, we want to take advantage of every opportunity to immerse players in the Call of Duty: Black Ops II experience and LG’s 3D technology helps to do just that,” said Mark Lamia, studio head of developer Treyarch. “We are thrilled to team up with LG, which shares this same passion to bring gamers to the edge of their seats with realistic visuals and heart-pounding gameplay. And with LG Dual Play, for the first time ever, two players can each have their own full-screen experience while playing Multiplayer or Zombies split-screen.”
LG Dual Play Technology Enhances Side-by-Side Gaming*
For gamers who love playing split-screen with friends or foes, but hate splitting the screen, these LG TVs offer the solution with a feature called “Dual Play,” which allows gamers to see two completely different full-screen images on the same screen, at the same time.
Dual Play works by applying LG’s CINEMA 3D technology to a 2D split-screen game; the effect is two 2D images projected simultaneously. Dual Play glasses (required and sold separately) come with either two left- or two right-eye lenses, so instead of combining those images, the lenses filter only one image to each user. The result is the magnificence of the full screen for both players. Gamers have no fear, Dual Play works with most current gaming systems or even older consoles as long as it is a split-screen game.
Qualifying LG CINEMA 3D TVs are the following series: LM9600, LM8600, LM7600, LM7200, LM6700, LM6200 and G2.
Call of Duty: Black Ops II launches on Nov. 13, 2012, on the Xbox® 360 video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system, and Windows® PC. The title will also release on Nov. 18, 2012, for the new Wii U™ game system from Nintendo. Call of Duty: Black Ops II is rated “M” (Mature – Blood and Gore, Intense Violence Strong Language, Suggestive Themes, Use of Drugs – content suitable for persons ages 18 and older) by the ESRB. For more information on Call of Duty, visit www.callofduty.com/blackops2, or follow Call of Duty: Black Ops II on www.facebook.com/codblackops and on Twitter at #BlackOps2.
For a small percentage of the population, the viewing of stereoscopic 3D video may cause discomfort such as dizziness or nausea. If you experience any of these symptoms, discontinue using the 3D functionality and contact your health care provider.
Designs, features and specifications subject to change without notice.
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About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and energy solutions, all under LG’s “Life’s Good” marketing theme. LG Electronics is a 2012 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.
Treyarch is an industry-leading game developer, wholly owned by Activision Publishing, Inc. whose previous game Call of Duty: Black Ops set an entertainment launch opening record upon its release in 2010 and continues to be one of the best-selling games of all time, according to NPD and GfK Chart-Track.
About Activision Publishing, Inc.:
Headquartered in Santa Monica, Calif., Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the United States., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Korea, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
ACTIVISION, CALL OF DUTY, CALL OF DUTY BLACK OPS are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.
Xbox 360 is either registered trademarks or trademarks of Microsoft Corporation. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Wii U is a trademark of Nintendo.
CINEMA 3D and DualPlay are trademarks of LG Electronics, Inc.
LG Electronics USA