LG ELECTRONICS BREAKS INTO NEW AUDIO CATEGORY WITH ‘LG SOUNDPLATE’
LG SoundPlate Combines Powerful Sound, Good Looks
DENVER, Sept. 27, 2013 – LG Electronics USA today announced the LG SoundPlate™, an innovative new speaker system that features a minimalist design and provides a big audio boost for the home entertainment center. Shown for the first time in the United States as the 2013 Custom Electronic Design and Installation Association (CEDIA) Expo kicks off here today, model LAP340 helps usher in a new generation of home theater audio systems optimized for today’s flat-panel HDTVs.
“The tradeoff for the ultra thin TV design has been smaller speakers, which has led to a surge in demand for supplementary home audio devices,” said Jay Vandenbree, senior vice president, home entertainment, LG Electronics USA. “We’re augmenting our already robust line of soundbars with the LG SoundPlate to give consumers yet another alternative for powerful home entertainment sound in a compact, attractive design.”
Sound Quality and Design
The LG SoundPlate provides high-quality audio while maintaining a minimally obtrusive aesthetic. Despite a profile only 1-3/8 inches (35 millimeters) high, the LG SoundPlate is equipped with a robust 4.1 channel sound system complete with dual built-in subwoofers.
Its 120W output is boosted by a unique internal structure and LG’s proprietary acoustic tuning system, which makes it easier to hear dialog and other discrete sounds when watching TV shows or movies. To further enhance sound quality, this unit features LG’s Bass Port system, which reduces harmful vibrations from within the speaker enclosure. LG’s Cinema Mode feature optimizes the LAP340’s surround sound capabilities, creating an immersive field of multidirectional audio.
For additional functionality, LG’s Sound Sync, which is driven by Bluetooth® capabilities, enables users to pair the device with other compatible devices, such as phones, so consumers can wirelessly stream music when in range. As an added bonus, this feature helps reduce cable clutter in the living room by pairing your compatible LG TV to the SoundPlate wirelessly.
From an aesthetic perspective, its low profile and sleek matte finish make it an attractive choice for any home theater set up. It is primarily meant to act as a pedestal, ideal for 32 to 55-inch class TVs, but is compact enough to fit in shelving units or TV stands.
The LAP340 LG SoundPlate is expected to be available through U.S. retailers beginning next month.. For more information, please visit www.lg.com.
Designs, features and specifications subject to change without notice.
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About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2013 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life's Good” marketing theme. www.lg.com.