Press Release

07/25/2007

INDUSTRY-LEADING APPLIANCE PORTFOLIO BLENDS UNIQUE TECHNOLOGY, POWERFUL PERFORMANCE AND ELEGANT DESIGN

New High-End Kitchen Series, Industry-First Steam Laundry System

 

New High-End Kitchen Series, Industry-First Steam Laundry System
Lead LG Electronics 2007 Product Showcase at Christie's, New York

NEW YORK, July', 2007 - Sophisticated designs and first-of-their-kind technologies were in the spotlight at the famed Christie's Auction House in New York City as LG Electronics demonstrated its latest kitchen and laundry appliance innovations today during the company's annual Summer Line Show.
At the exclusive event - celebrating masterpieces of technology and design - LG showcased its appliance "works of art." As more consumers integrate advanced technology, powerful performance and design style into their home appliances, LG creates technological masterpieces that address this consumer demand.
"Today's premium appliance consumers are looking for both high performance and intuitive designs for their kitchens and laundry rooms," said John Herrington, president of LG Electronics USA, Inc., Digital Appliance Division. "We have been getting close to those consumers, listening to their desires, learning about their needs. And, we have been working hard to respond quickly to deliver unique product benefits as seen in new appliances LG will launch next month - from steam technology in dishwashers and laundry, to industry-first dual-convection ovens, to the most innovative French-door refrigerators on the market, and more."
At the forefront of LG's 2007 product portfolio shown at Christie's is the company's new high-end kitchen series, which will make its retail debut in mid-August.
"This premium line of innovative kitchen appliances combines beautiful, aesthetic design with great performance," according to John Weinstock, vice president, marketing, LG Electronics USA, Inc., Digital Appliances Division.
Led by the industry's first dual-convection electric range and a new dishwasher incorporating steam technology, the LG premium kitchen series also includes a first-of-its-kind French-door refrigerator with a vertical ice and water dispenser, a unique microwave oven design, and LG's first gas range, all in a luxurious stainless steel finish.
LG's premier laundry innovations on display at Christie's include the first-of-its-kind complete steam laundry pair in a designer stainless steel finish. LG was the first company to incorporate steam technology into its appliance line, offering unique functionality and enhanced performance for users.
In addition to a variety of innovative features for both the washer and dryer, such as a SteamFreshTM cycle to reduce wrinkles and refresh clothing without water, this revolutionary steam technology enables higher energy efficiency and water conservation compared with traditional machines.
Weinstock also explained LG's commitment to continuing to bolster its leadership in the premium appliance category. "All the products previewed tonight offer high-end design features and technological superiority," he said, highlighting LG's 2007 appliance masterpieces. Featured products include:
" Cooking Innovations: LG enhanced its line of cooking appliances to include a dual-convection electric range, all-new gas ranges and a unique microwave oven design.
o An industry first, LG's Dual-Convection Free Standing Electric Range delivers superior cooking versatility by utilizing two convection fans, each surrounded by a heating element, that work in concert to provide more even baking and faster roasting of food. In addition, pre-heating times are improved by up to 30 percent with the system.
o LG also unveiled a Gas Range as part of its new kitchen series. The unit combines a large 5.0 cubic-foot capacity oven with the functionality of convection. Its highly styled display and SmoothTouchTM controls give the unit a sophisticated look and feel that can update any kitchen.
o LG enhanced its portfolio of microwave ovens with an innovative, industry-first model that provides easy access to the oven cavity through a unique, pull-up door design, delivering added convenience without compromising capacity and stylish design. The new design allows the microwave door to stay open, freeing up both hands for cooking.
" Steam Dishwasher: LG's innovative new Steam Dishwasher features an advanced stylish design with a fully-integrated LCD touch control panel. Unique to this model is a steam option which delivers enhanced cleaning performance as well as greater energy efficiency compared to traditional models. For added versatility, the dishwasher also features a third rack, and an extra large stainless steel tub that can accommodate up to 14 place settings in a single load. At only 45 decibels, this dishwasher is among the quietest available with a built-in food disposer in the United States. Its "SteamDelicate cycle" gently, yet thoroughly, cleans fragile items such as stemware and china during the wash process.
" French-Door Refrigerator: From high performance, to elegant design and outstanding versatility, LG announced a new French-door refrigerator with an innovative vertical ice and water dispenser that delivers increased functionality. An industry-first, this model incorporates a unique, stylish vertical ice and water dispenser, the industry's tallest. The dispenser measures 11-plus inches high to accommodate extra-tall bottles, large pitchers and coffee pots. The refrigerator also has auto-closing doors, assisted by hydraulic hinges that ensure a solid seal. This model is available in a standard depth or counter depth for a built-in look.
" HDTV Refrigerator: LG's stylish new high-definition television (HDTV) is a unique side-by-side model incorporating LG's powerful fifth-generation ATSC-QAM-NTSC digital television tuner to deliver crisp digital broadcast and unscrambled cable images to the refrigerator's 15-inch HD LCD television screen. This first-of-its-kind unit also includes a four-inch Weather & Info Center LCD display located above the ice and water dispenser complete with advanced features and functionality such as a weather forecasting capability, built-in recipe bank, USB port for uploading digital images and more.
" Steam Laundry: LG expanded its unique steam laundering system and introduced its first stainless steel laundry pair including a SteamWasher" and LG's first SteamDryer". This new dryer joins LG's award-winning SteamWasher line that entered the market last year, and now offers consumers the first and only complete steam laundry care option. The LG SteamDryer offers innovative features such as the SteamFresh" cycle that reduces wrinkles and removes odors from clothing - resulting in less ironing and fewer trips to the dry cleaners for the consumer, the Easy Iron Option to dampen clothes in preparation for ironing, or the Static Reduction Option which produces more comfortable, static free garments. The new steam set is available in a variety of colors including white, wild cherry red and new stainless steel.
About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.

CONTACTS:
Grace Lee (201) 816-2981, jjoo@lge.com
John Taylor (847) 941-8181, john.taylor@lge.com
Cathleen Cronin (212) 880-5222, cathleen.cronin@ogilvypr.com

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