LG ELECTRONICS EXPANDS INNOVATIVE DOOR-IN-DOORFEATURE TO SIDE-BY-SIDE REFRIGERATOR CATEGORY
New Refrigerator Provides Exceptional Convenience, Sleek Innovative Design
ENGLEWOOD CLIFFS, N.J., May 29, 2014 — Leading home appliance manufacturer LG Electronics has extended its original, award-winning Door-in-Door® technology to the side-by-side category with the debut of its newest ENERGY STAR® certified refrigerator (model LSC2291ST), allowing families convenient access to their favorite foods and enhancing the design of the kitchen.
LG pioneered the “door-within-a-door” refrigerator feature that allows quick, easy access to “go to” snacks and beverages in the interior compartment without requiring users to open the entire refrigerator door, and offering families convenient access to their favorite foods. Consumers simply push a button on the door handle to release the magnetic seal to access this compartment. This feature also reduces cold air loss, which helps keep food fresher.*
In addition to the ultra-convenience of the Door-in-Door design, this new side-by-side model incorporates sophisticated, Integrated SmartPull™ handles, providing your refrigerator a perfectly unified look and serving as a distinguished addition to any kitchen. The new LG refrigerator’s sleek and modern aesthetic with contoured doors and hidden hinges gives the new model a look as sophisticated as it is functional. This totally redesigned refrigerator boasts a stainless steel exterior, interior LED lighting and a seamless built-in look thanks to its counter-depth profile, keeping in line with modern kitchen décor trends. To allow more space for groceries, this refrigerator features 22 cubic feet of space.
“LG’s patented Door-in-Door feature, which was first introduced on our French-door refrigerators, has become widely popular among busy American families,” said David VanderWaal, head of marketing for LG Electronics USA. “Now we’re breathing new life into the side-by-side category with this innovative feature.”
In recent years, most of the industry’s refrigerator innovations have been in the French-door category, even though, side-by-side refrigerators still represent 22 percent** of the overall U.S. market today, VanderWaal explained. “LG’s new Door-in-Door model is a game-changer for side-by-sides,” he said. “And the fresh look and enhanced convenience of this new model delivers on our ‘Life’s Good’ brand promise of making consumers’ lives easier.”
This ENERGY STAR certified model incorporates LG’s Linear Compressor technology that quickly reacts to temperature fluctuations and helps keep food fresher, longer, resulting in increased energy savings with accurate temperature monitoring. The new LG side-by-side refrigerator’s LED panels also provide a bright interior, saving homeowners energy over traditional lighting.
The new LG side-by-side refrigerator (model LSC2291ST) is now available nationwide. For more information on LG's full line-up of Door-in-Door refrigerators, please visit http://www.lg.com/us/kitchen/refrigerators.jsp.
*Percent reduction in exchange rate of air between opening the door-in-door compared to one French door for 10 seconds. Results based on testing of comparable model with same LG® Door-in-Door™ design.
**Based on data from the Association of Home Appliance Manufacturers (AHAM).
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2014 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life's Good” marketing theme.www.lg.com