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Press Release

01/05/2006

LG ELECTRONICS TO SHOWCASE CONTINUED LEADERSHIP IN WIRELESS INDUSTRY AT CES 2006

Handset Lineup Reflects LG's Great Strides Forward in Advanced Feature Development and Aggressive Marketing Initiatives

Handset Lineup Reflects LG's Great Strides Forward in Advanced Feature Development and Aggressive Marketing Initiatives

LAS VEGAS, Jan. 4, 2006 LG Electronics MobileComm, a leading worldwide provider of advanced wireless handsets and accessories previewed its aggressive 2006 mobile phone product roadmap at the 2006 Consumer Electronics Show (CES). In addition to its 2006 handsets that integrate the latest wireless technologies with style and function for the U.S. market, LG also emphasized its global reach and showcased 22 different models available outside the U.S. CES attendees can get a closer look at LG mobile phone technology at the LG Booth, #8214 in the Central Hall of the Las Vegas Convention Center.

LG Mobile Phones strong presence at CES reflects the company's growing U.S. market share, which rose to'.6 percent in the third quarter of 2005. Third-quarter shipments catapulted LG to the number two spot across all mobile phone manufacturers, while LG maintained the largest share of the U.S. CDMA mobile handset market; increasing its CDMA market share to 24.3 percent in this highly competitive arena. LG also strengthened its position as a GSM handset manufacturer, securing the number four spot only two years after the launch of its first GSM device. With strong growth in the GSM market, up 4.2 percent to a GSM market share of 10.3 percent , LG is poised to continue its expansion into the U.S. GSM space into 2006.

Juno Cho, president of LG Electronics MobileComm, said, "Our 2006 handset roadmap features a myriad of products that push the envelope of mobile phone technology and functionality"
Highlighting its global offerings, LG Mobile Phones displayed its full scope of handset styles and functions available outside of the U.S. Devices on display show video telephony, 5 mega-pixel camera capability and terrestrial DMB functionality. Several new swivel designs and accessories exude style and accentuate the mobile phone users experience. Further, fun takes centerstage with handsets capable of mobile karaoke and the ultimate in 3-D mobile gaming, the 'PowerPlay' handset, which boasts an awesome million polygons per second. Other handsets provide consumers with a glimpse into future mobile phone technology in the United States, including units that double as navigation devices and a health-oriented handset that can test blood sugar, body fat and stress levels.

Featured LG Handsets at CES 2006 Include:
CU-320 : Featuring high-speed UMTS 3G technology and Cingular Video, the CU320 gives users the power to download streaming clips of favorite songs, music videos, or TV shows at the touch of a button. With the CU320, users are free to enjoy the best of all media whenever or wherever they are.

VX8100 : With the VX8100 from Verizon Wireless and LG Mobile Phones, high-speed video clip downloads, Bluetooth wireless technology and stereo sound ensure consumers stay entertained and in-touch. In concert with the advanced features packed into the VX8100, Verizon Wireless EV-DO network and its outstanding V CAST service give access to a whole new world of rich multimedia content.

VX9800 : The V represents the ultimate convergence of advanced wireless capabilities and the latest developments in mobile entertainment. This handset is a complete experience, offering music, data and all the latest mobile handset bells and whistles, including a beautiful large color screen, integrated keypad and stereo sound.

F9200 : The new F9200 is the first handset from LG Mobile Phones designed to provide users with an authentic email and instant messaging experience on their mobile phone, allowing easy typing and constant access to IM. The multimedia messaging functionality makes it the only device users need to take wherever they go to stay mobile yet instantly connected to friends, family and co-workers.

F7200 : The F7200 is the latest handset from LG Mobile Phones that includes the ever- popular Push-To-Talk technology. The F7200 also includes supremely capable multi-media messaging functionality, allowing users to stay connected instantly.

CE500 : The sleek and stylish CE500 creates an all-in-one multimedia experience for users looking to keep in touch while rockin out to their favorite MP3 songs. With a built-in VGA camera/camcorder and flash, external memory port for data storage, multimedia messaging services and tri-band capabilities, this phone is all that is needed to get around the world and back again.

Migo : Especially designed for kids, the LG Migo is a playful, bright green phone with blue backlit LCD that is easy to use  just press and call. The Migo includes a speakerphone, four speed-dials, caller ID, 10 fun kid tones and a dedicated emergency button to give parents peace of mind.

ABOUT LG ELECTRONICS, INC.
LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

LG Electronics goal worldwide is to create and enable the intelligent networking of digital products that will make consumers lives better than ever. For more information please visit www.lg.com.

ABOUT LG ELECTRONICS MOBILE COMMUNICATIONS COMPANY
LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide. The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets.

SOURCE: IDC, WOrldwide Quarterly Mobile Phone Tracker, Q3 2005, December 2005

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