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Press Release

07/31/2012

LG MOBILE AND CARTOON NETWORK TEAM UP TO SPEAK UP AGAINST BULLYING AT 2012 LG U.S. NATIONAL TEXTING CHAMPIONSHIP

LG Mobile to Give $1 to Cartoon Network’s “Stop Bullying: Speak Up” Campaign for Every Text Pledge Sent Anti-Bullying Advocate and LG Teen Behavioral Advisor Rosalind Wiseman to Host “Text for a Cause” Partnership Competition During Championship

SAN DIEGO, JULY 31, 2012 — LG Mobile USA and Cartoon Network today announced a partnership to help prevent bullying in communities across the nation. Kicking off the partnership on August 8 at this year’s LG U.S. National Texting Championship, the sixth annual LG event that awards a $50,000 cash prize to the texter with the quickest thumbs, a special “Text for the Cause” round will encourage people across the country to pledge their support for Cartoon Network’s Stop Bullying: Speak Up™ campaign by texting “Join LG” to 27777. *With every text pledge (standard texting rates apply), LG will give $1 to fund the network’s on-going distribution of bullying prevention toolkits for middle schools and high schools across the U.S. that help inform teachers and students about bullying prevention.

According to research, 85 percent of youth said they would speak up against bullying if given the right tools. In partnering with Cartoon Network to help create and distribute additional Stop Bullying: Speak Up toolkits, LG is continuing its bullying prevention efforts, which began in 2010 with the launch of the LG Text Education Campaign. Designed to provide parents with the know-how and resources to promote responsible mobile phone usage among their text-savvy children, LG Text Education Campaign included a council of advisory experts, an interactive website, and a series of entertaining and educational viral videos featuring reformed texting-and-driving offender and actress Jane Lynch.

“As a committed corporate citizen, LG is partnering with Cartoon Network to support anti-bullying efforts and help inform teens and pre-teens about the importance of treating all people with respect,” said James Fishler, senior vice president of marketing and go-to-market operations, LG Electronics USA. “By asking our audience to take a stand against all forms of bullying, including those that are becoming more prevalent in the digital space, we hope to raise awareness for the tools and steps available to all of us to help stop bullying in its tracks.”

“Since we launched Stop Bullying: Speak Up in 2010, it has been one of our goals to continue to make sure every school has access to the proper tools and resources needed to help kids and adults speak up against bullying,” said  Alice Cahn, Vice President of Social Responsibility, Cartoon Network. ”We are extremely grateful to have LG join us in this effort and look forward to having even more people show their support against bullying through their national texting championship.

Serving as the voice for the LG “Text for the Cause” round, teen expert and anti-bullying specialist Rosalind Wiseman will rally attendees to pledge their support for this important cause by texting “Join LG” to 27777. Together with LG and Cartoon Network, Wiseman will ask attendees to speak up against bullying by:

  1. Telling an adult you trust, so they can step in and the stop the bullying
  2. Being supportive to the people who were bullied and letting them know it’s not their fault
  3. Getting involved with my school or community prevention program and encouraging everyone to speak up

Cartoon Network’s Stop Bullying: Speak Up™ campaign provides bullying prevention resources for both students and educators. Using a three-pronged approach that encourages students to report bullying to an adult, support those who have been bullied, and get involved with school prevention programs, Stop Bullying: Speak Up™ empowers youth to take action against bullying. For more information on the Stop Bullying: Speak Up campaign, please visit www.StopBullyingSpeakUp.com .

The LG U.S. National Texting Championship began in 2007 and continues to be the premiere event for the today’s fastest texters. The sixth annual competition, set to take place in New York on August 8, is sure to impress as 11 lucky contestants battle it out in front of a live Times Square audience. In the end, only one skilled competitor will win the title of the Nation’s Fastest Texter, $50,000 and a lifetime of bragging rights. For more information about the LG U.S. National Texting Championship, please visit http://www.facebook.com/lgtexterus.

*LG to give up to $50,000 to Cartoon Network’s Stop Bullying: Speak Up campaign to fund the network’s on-going distribution of bullying prevention toolkits for middle schools and high schools across the U.S. that help inform teachers and students about bullying prevention.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG is comprised of four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company’s wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.

About Cartoon Network

Cartoon Network (CartoonNetwork.com) is the #1 U.S. television network among boys 6-11. Currently seen in 99 million U.S. homes and 178 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

Media Contacts:

LG Electronics USA

Chaz Abbott                                                                           

858-635-5232                                        

Chaz.Abbott@lge.com

Conor Campbell

858-805-6631

Conor.Campbell@lg-one.com    

Cartoon Network

James Anderson

404-885-4205

James.Anderson@Turner.com

Joe Swaney

404-885-0657

Joe.Swaney@Turner.com

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