LG COLLABORATES WITH PRETTY LIGHTS ON ‘AROUND THE BLOCK’ MUSIC VIDEO
LG UltraWide Monitors in Center of Creative Process For Musician’s Latest Work
ENGLEWOOD CLIFFS, N.J., May 20, 2013 – LG Electronics collaborated with Pretty Lights, the pioneering hip-hop artist Derek Vincent Smith, to create a unique music video for his latest track, “Around the Block.”
The video (www.youtube.com/watch?v=sUBzjL2XN9Q) stars LG’s “UltraWide” IPS monitors, which complement Smith’s musical vision and music-mixing process with expansive, cinematic screens and multitasking features.
“DJ Pretty Lights’ new music video demonstrates the exceptional multitasking functionality of our uniquely proportioned 21:9 monitors,” said James Fishler, senior vice president, marketing, LG Electronics USA. “Well suited to the needs of recording artists, sound engineers and producers, the UltraWide has enough screen real estate to display mixing software, editing tools, multimedia files and a browser at the same time.”
This is not a traditional product placement. Fishler explained how the music video brings Smith’s artistic vision for “Around the Block” to life through the use of LG’s UltraWide monitors. The concept of the video is the symbiosis between man and machine, or more specifically, between Smith and his LG monitors. With expansive screens and enhanced multitasking features, these monitors are an ideal match for Smith’s unique, experimental approach to creating music and video.
Multitasking for Creative Musical Endeavors
The LG UltraWide monitor is an excellent tool for the digital environment, helping artists to perfect their beats and realize their creative vision. The monitor’s 29-inch, 21:9 aspect ratio screen enables users to view and work on several open programs at the same time, making it easy to mix, edit and create. Conveniently, the 4-Screen Split feature divides the display into four segments, which can be arranged into a variety of useful configurations with just a few mouse clicks.
The monitor’s Dual Link-Up function caters to the multi-device requirements of today’s digitally savvy artists. The feature enables users to simultaneously connect two separate devices — such as a sound mixer and a recording device — to the monitor. A clever efficiency booster, the Dual Link-Up helps to facilitate the flow of creative production.
Around the Block will be released on the album A Color Map of the Sun. Pretty Lights’ fans can pre-order it now on CD, vinyl, or in digital format from the official website, www.prettylightsmusic.com.
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About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2013 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life's Good” marketing theme. www.lg.com .
LG Electronics USA, Inc.