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Press Release



The Sleek and Stylish VI-5225 Allows Users to Experience High Fashion and High Tech at Low Cost

OVERLAND PARK, Kan. & SAN DIEGO  May', 2004  LG Mobile Phones, a leading worldwide provider of communications equipment and solutions, and Sprint (NYSE: FON, PCS) which operates the largest all-digital, all-PCS nationwide wireless network, are launching the "little black dress" of mobile phones, the fashionable new Sprint PCS Vision Phone VI-5225 by LG. The compact handset is available in Sprint Stores nationwide for $49.99 after rebates ($199.99 SRP).

Like the wardrobe classic, this handset delivers style and simplicity in one sleek, black package. Designed in LG's trademark clamshell silhouette, the VI-5225 takes the idea of a compact cell phone to new levels with a hidden, internal antenna and the thickness of only one inch. In addition, the VI-5225 weighs in at a little more than three ounces, making it the latest LG handset to feature sleek, lightweight design and an impressive array of basic features.

"This phone is a perfect example of the sleek design and long list of features that are part of every LG handset, no matter what the price point," said Jeff Hwang, vice president of marketing at LG Mobile Phones. "With Sprint's unmatched service and PCS Vision capabilities, the VI-5225 is an economical handset with all the unique style and great functions of a more expensive model."

Additional features of the Sprint PCS Vision Phone VI-5225 by LG include:
- Sprint PCS Vision capable- Screen savers, ringtones, Music Tones, games and other applications, Web
- SMS Text Messaging- Messages can be sent from the phone's standby screen
- Large full-color screen: 1.06" by 1.42" STN display with 4K colors
- Digital dual-band
- Standard rechargeable Li-lon Battery: Provides up to 2.5 hours continuous talk time or up to'2 hours continuous standby time in digital mode. 
- Built-in personal tools and planner- includes an alarm clock, calendar with scheduler, notepad, calculator, world clock and EZ tips. 
- Internal Phone Book- Holds 200 entries with up to 5 numbers per entry
- Monitor Mode- Listen to your voicemail or any other call in this convenient hands-free muted mode. 
- 2.5 mm Universal Jack- Accommodates most standard headsets for hands-free operation. 
- Multiple Languages- Supports English and limited Spanish text prompts

About Sprint

Sprint is a global integrated communications provider serving more than 26 million customers in over 100 countries. With approximately 65,000 employees worldwide and over $26 billion in annual revenues in 2003, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States first nationwide all-digital, fiber-optic network and an award-winning Tier 1 Internet backbone. Sprint provides local communications services in 39 states and the District of Columbia and operates the largest 100-percent digital, nationwide PCS wireless network in the United States. For more information, visit

About LG Mobile Phones

LG Mobiles Phones' expertise in designing sleek, user-friendly phones has proven wildly successful in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just five years. LG has claimed 25 percent of the CDMA market share in the U.S. 2003, ranking LG as the largest manufacturer, according to analysts at Strategy Analytics. LG has plans to increase its market penetration even further with an aggressive brand campaign and a competitive line of next generation high-speed voice and data mobile phones.

Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.

With annual sales of approximately $17 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at