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Press Release

07/06/2005

SPRINT AND LG MOBILE PHONES PCS VISION PICTURE PHONE PM-225 BY LG COLOR CAMERA PHONE

Stylish Sprint PCS Vision Picture Phone PM-225 by LG Features an Integrated VGA Camera in a Lightweight, Compact Design and Comes in Two Fashionable New Colors

Stylish Sprint PCS Vision Picture Phone PM-225 by LG Features an Integrated VGA Camera in a Lightweight, Compact Design and Comes in Two Fashionable New Colors

OVERLAND PARK, Kan. and SAN DIEGO  July 611, 2005  Continuing a strong year of innovative new handsets and advanced entertainment and data service launches, LG Mobile Phones and Sprint (NYSE: FON) today announced the launch of the new Sprint PCS Vision Picture Phone PM-225 by LG color camera handset.

The PM-225 by LG features a complete set of all the features that today's mobile phone users expect from their handsets and goes a step beyond, offering the latest technology in an easy-to-use and compact mobile phone. The PM-225 by LG covers all the bases, offering an integrated camera, color screen, full-duplex speakerphone and access to the Sprint PCS Vision network for downloading pictures, ringers and games. The VGA camera features an 8x digital zoom, three resolution settings and color effects adjustments, and a large photo gallery that can save up to 100 pictures. In addition to the gallery, users can snap photos and send them to an email address, another phone or store them online.

The PM-225 by LG's unobtrusive internal antenna and compact shape allow the phone to fit easily in a purse or pocket, and it is available in two colors, a sleek silver and dramatic red. Designed in LGs trademark clamshell design and weighing in at less than three and a half ounces, the phone features a vibrant 65K internal color LCD screen and a 65K color external display. The PM-225 by LG also includes a 500 contact phone book, voice activated dialing, 99 speed dialing entries and SMS capabilities.

The PM-225 by LG takes all of the great consumer features available in the Sprint PCS Vision Phone VI-125 by LG and adds the ease and convenience of having a camera built into your phone, said Brian Finnerty, director, Subscriber Equipment Group  Sprint. For anyone looking for all of LG and Sprint's comprehensive capabilities in a compact package, the PM-225 by LG is the handset they've been eagerly awaiting.

Although mobile phones are evolving rapidly into complex, multimedia devices, there is still a great consumer demand for lightweight, compact phones that offer the basic services with some fun extras, said Jonathan Maron, director of marketing communications for LG Mobile Phones. LG is committed to working with our carriers to offer a phone to fit every consumer, and the PM-225 by LG is the perfect handset for those users who want the convenience and fun of a stylish camera phone with access to the Sprint Nationwide PCS Network but prefer a simple handset.

Additional Features of the PM-225 by LG Include the Following:

- 1.9 GHz CDMA PCS, 800 MHz CDMA/AMPS (Tri-Mode)
- Data Transmission: 1xRTT Voice & Data Capable
- Memory: 16 MB Flash/8 MB SRAM (download up to 1,024 KB)
- Dimensions: 3.53" (H) x 1.76" (W) x 0.93" (D)
- Weight: 3.35 oz.
- Internal Color Display: 65K Color STN LCD, 128 x 160 Pixels, 9 Lines
- External Color Display: 65K Color STN LCD, 64 x 96 Pixels, 3 Lines
- Standard Battery 1,000 mAh Li-Ion
- Talk Time: Up to 3.2 hours*
- Sprint PCS Vision Enabled  download pictures, ringers and J2ME games
- Available in 2 Colors: Silver and Red
- Unobtrusive Internal Antenna
- Two-Way Short Message Service (SMS)
- Send and Receive E-mail
- VGA CMOS Digital Camera
- Self-Portrait Capability with Flip Closed
- Save up to 100 Photos
- Digital Zoom: Up to 8x
- Resolutions: 640x480 (VGA), 320x240 (QVGA), 160x120 (QQVGA) Pixels
- 5 and 10 Second Self-Timer
- Customizable Color Effects, White Balance and Brightness
- Customizable/Recordable Shutter Sounds
- Send Pictures to E-mail, Phone or Store Online
- Assign Pictures to a Caller ID or Screen Saver
- Mobile Web Capable  WAP 2.0 with one-touch access button
- Openwave Browser including JPEG, BMP, WBMP, GIF, PNG & WPNG Image Support
- Voice-Activated Dialing  up to 30 entries
- Recordable Voice Ringers
- Customizable Screen Saver & Theme Skins
- 30 Unique Default Ringtones plus Vibrate and Silent Modes
- Full- Duplex Speakerphone
- CMX 32-Chord Polyphonic Sound Support
- Voice Memo Recording  up to 30 memos for up to 3 total minutes
- Address Book with 500 Contacts  each stores up to 5 phone numbers, 3 e-mail addresses, and 1 web address
- Speed Dialing (99 Entries)짠 Personal Organizer: Calendar with Scheduler, Alarm Clock, Notepad
- Tools: Ez Tip Calc, Calculator, World Clock
- FOTA Capable  upgrade firmware over the air
- Airplane Mode (RF Off)
- T9 Predictive Text Input
TTY/TDD Support
Sprint PCS Vision service required.

The Sprint PCS Vision Picture Phone PM-225 by LG is available for $219.99, or $69.99 after rebate with two-year advantage agreement.

About Sprint
Sprint offers an extensive range of innovative communication products and solutions, including global IP, wireless, local and multiproduct bundles. A Fortune 100 company with more than $27 billion in annual revenues in 2004, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States.For more information, visit www.sprint.com/mr.

About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 06657.KS) is a global force in electronics, information and communications products with 2004 annual sales of US $38 billion (consolidated). With more than 66,000 employees working in 76 subsidiaries in 39 countries around the world, LG Electronics is comprised of four main business companies including Mobile Communications, Digital Appliance, Digital Display, Digital Media.

LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide. The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit www.lgusa.com.

 

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