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Rear view of LG OLED evo AI G5 4K Smart TV.
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A space shuttle launching from the ground. The scene is split in the middle with one half slightly darker and duller. The other half shows how the rocket blast is remarkably bright, demonstrating how bright visuals can be on an LG OLED TV screen with the light emitting structure and lighting control architecture of Brightness Booster Max.
Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half to show how Perfect Black delivers true black levels whether it's bright or dark around you. One side of the scene shows a duller, grayer version of the landscape labeled, Matte display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux. A text bubble is by its side it says, check the Perfect Black certification mark.
Colorful parrot in ultra-high definition against a black background. Water drops are suspended in the air all around it. The image showcases Perfect Color as each different hue on the parrot's body is vibrant and vivid. The dark background with the detailed water splashes also highlights how the screen is reflection-free. Different logo certifications from UL and Intertek are visible. These refer to its 100% Color Fidelity, 100% Color Volume, and reflection-free claim. Text is also visible, check the Perfect Color certification mark.
LG TV screen with an AI Magic Remote on the foreground. The AI button is highlighted and a speech bubble shows text, suggest a movie I like. On the screen we see the user icon E, indicating how AI Voice ID was able to identify which user it was and give personalized recommendations just based on their voice.
LG AI Magic Remote with the AI button highlighted. Around it are the different functionalities that a user can access from the button. AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, AI Sound Wizard. The text explains that the LG AI Magic Remote completes your AI experience with a dedicated AI button and can be used like an air mouse. Just point and click.
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Wide view of a living room inside a premium home, a man is watching a movie on his wall-mounted LG OLED TV. The TV's design blends elegantly with the wall and the interior design.
Sci-fi content is playing on an LG TV screen. On the screen is the AI Chatbot interface. The user messaged the chatbot saying that the screen is too dark. The chatbot offered solutions to the request. The whole scene is also split in two. One side is darker, the other side is brighter, showing how AI Chatbot solved the issue for the user automatically. Text explains AI Chatbot can understand user intent and provide solutions to troubleshoot.
Interior of a sophisticated home. Lots of different artworks are displayed. On the center wall is an LG TV with artwork on the screen. The TV looks like a painting from a museum.

97 inch OLED TV with α11 Processor and Evo Panel

OLED97G56LA

Key Features
4K picture quality, AI upscaled visual, and surround sound from the alpha 11 AI Processor Gen2
True black levels in every pixel create stunning contrast, depth, and detail
100% Color Fidelity for accurate lifelike colors. 100% Color Volume for richer hues
Up to 3X brighter visuals vs. conventional OLED TVs from Brightness Booster Ultimate
New AI button, voice controls, drag and drop functions on the AI Magic Remote
Up to 1.5X brighter visuals vs. conventional OLED TVs from Brightness Booster Max
Product specs
Screen Size
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