Press Release

Corporate

LG’S INSTAVIEW RANGE WITH AIR SOUS VIDE IS THE OVEN HOME-GOURMANDS HAVE BEEN WAITING FOR

30/12/2020

LG’S INSTAVIEW RANGE WITH AIR SOUS VIDE IS THE OVEN
HOME-GOURMANDS HAVE BEEN WAITING FOR

New Cooking Mode in LG’s Newest Premium Kitchen Appliance
Makes It Easier Than Ever to Create Delectable, Gourmet Meals at Home


SEOUL, Dec. 30, 2020Coming to CES 2021, the new InstaView™ Range with Air Sous Vide from LG Electronics (LG) will change home cooking as we know it today. The complete cooking solution also features LG’s Air Fry mode, InstaView oven door and a range of smart functions for a healthy and convenient culinary life at home.
 
With the company’s innovative Air Sous Vide mode, the stylish range cooks food perfectly every time for meals that look and taste like they’ve been prepared by a professional every time. With precise low temperature and airflow control, vacuum sealed foods are able to lock in maximum flavor and aroma to elevate dishes to succulent new heights. LG Air Sous Vide can consistently maintain any temperature between 100 to 205 degrees Fahrenheit (38 to 96 degrees Celsius) for up to 48 hours without water, which results in more consistent dishes that take up less counter space to prepare.




 
With LG InstaView technology, tapping twice on the oven’s glass door automatically turns on an interior light to make visually checking the progress inside a cinch. And thanks to EasyClean™, users can maintain the cleanliness of the oven and the cooktop* with no effort, no chemicals in just 10 minutes using only the power of pure water. The range also features LG’s ProBake™ Convection technology for quick and thorough cooking without preheating while Air Fry delivers flavorful fried treats using significantly less oil than deep frying.
 
For even more convenience, the LG range can be controlled and monitored using the ThinQ™ app connected to Google Assistant and Amazon Alexa smart speakers. And LG partners SideChef, Innit, Drop, and Tovala offer helpful culinary inspiration through the hundreds of easy-to-follow recipes on their apps. Once the user has selected a recipe, cooking instructions are sent to the oven which then sets the appropriate cooking mode and temperature. With Drop and a smart Thermomix, making pizza at home is a no-brainer with ThinQ controlling the mixer settings and LG InstaView Range preheating automatically so as soon as the dough is rolled and toppings topped, the oven is good to go. And heating frozen meals from brands such as Nestlé and Kraft Heinz is as simple as scanning a barcode with Scan to Cook.

 
For even more added value, the new range supports Proactive Customer Care, LG’s AI service solution. With just a smartphone and the ThinQ app, users can maintain the optimal performance and efficiency of compatible LG appliances for years to come.
 
“The 2021 LG InstaView Range integrates our most innovative cooking technologies which we’re excited to introduce at next month’s CES,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We’re confident customers will find Air Sous Vide easier and more convenient to use than traditional water sous vide but the real vote of confidence will be in how much better the food tastes.”
 
The 2021 LG InstaView Range with Air Sous Vide will be on display in LG’s virtual exhibition booth during CES 2021 starting January 11.








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*EasyClean for the cooktop available in gas-type models only.


About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer goods with a presence in almost every country in the world and a diverse workforce of 74,000. LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. With 2019 global sales of USD 53 billion, LG is a leading manufacturer of a wide range of products from TVs, washing machines, refrigerators, air conditioners, mobile devices, digital signage and automotive components. LG is also known for its premium LG SIGNATURE and advanced LG ThinQ brands, which feature the company’s artificial intelligence technology. For more news on LG, go to www.LGnewsroom.com.

 

About LG Electronics Home Appliance & Air Solution Company

The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air quality systems as well as visionary products featuring next generation AI. The company is creating total solutions for the home with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances and air solution products. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, go to www.LGnewsroom.com.

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit lg.com/sg.

 

Media Contacts:  

 

Valerie Ong

LG Electronics Singapore

E-mail: valerie.ong@lge.com           

  

Nicole Tan

Asia PR Werkz

Tel: +65 9731 6161

E-mail: nicole@asiaprwerkz.com

 

Natalie Ng

Asia PR Werkz

Tel: +65 8382 3662

E-mail: natalie@asiaprwerkz.com