ACADEMY AWARD WINNER FRANCIS FORD COPPOLA APPLAUDS LG OLED AS TV TECHNOLOGY ‘THAT NO OTHER CAN MATCH’
- 04, 26 2016
ENGLEWOOD CLIFFS, N.J., April 26, 2016 – In a never-before-seen video released today by LG Electronics, acclaimed Hollywood director Francis Ford Coppola hails LG OLED TV as the next frontier in cinematic home entertainment.
Creating perfect blacks for incredible lifelike color, which has been touted by industry pundits as the “best picture quality ever,” LG OLED TV is paving the way for filmmakers to break boundaries and create content in ways never before imaginable. Coppola’s praise for OLED TV is the latest in similar endorsements from fellow Academy Award® winning directors, who also have hailed LG OLED TV’s superior picture quality as a triumph in TV technology today.
“When I first watched Apocalypse Now on LG OLED, I was filled with emotion. Not only because it was so lifelike that I felt like I was back in the director’s chair nearly 40 years ago, but because I was finally able to see the film how I always intended it to look,” remarked Coppola. “Every scene was so vivid and stunning. Every detail was so perfectly clear and immersive. Many of these details which were originally lost when translated onto screen, were now brought back to all their glory.”
LG OLED TVs, which launched for the first time in 2014, have ushered in a brand-new category of television in the U.S. that both experts and consumers alike consider the best picture quality on the market today. Using an emissive substance, each pixel of an OLED display can turn on or completely off, creating perfect blacks and amazing contrast for images that are crisper and more lifelike. With OLED technology, consumers can enjoy awe-inspiring picture with perfect blacks and incredible color, even from wide viewing angles unlike any LCD/LED TV can deliver. Blacks rendered by LG’s OLED TV are up to 200 times deeper than those of an LCD panel, creating an infinite contrast ratio and bringing colors to life like never before possible.
Coppola explained that when filming Apocalypse Now, he was “in the jungle for almost a year and a half. Even looking at the picture now brings back the terrifying moments we had in trying to get the superb picture and photography, all on film, with a host of difficulties.
“Imagine going through all of that, and have audiences watch it on televisions that don’t really have the advanced technology to showcase the picture the way I had intended it. LG OLED TV is a technology that no other television can match. It brings to the home, or wherever you are lucky enough to have an OLED screen, a picture so vivid, so sharp, with such definition, that it almost doesn’t look like television.”
LG’s 2016 OLED TVs, representing the third generation of this new display technology, are available in the United States starting this month. The entire 2016 LG OLED TV lineup assures the ultimate viewing experience with high dynamic range (HDR).
In fact, LG’s 2016 OLED TV lineup is among the first to deliver a complete HDR experience because it supports all industry-standard HDR formats established by the world's leading broadcasters, film studios and consumer electronics manufacturers, including HDR10 and DolbyVision™ HDR technology. It has also been certified as “Ultra HD Premium” by the UHD Alliance – a certification reserved for products that comply with the organization’s performance standards for picture resolution, high dynamic range (HDR), peak luminance, black levels and wide color gamut, among other important metrics.
LG OLED TV’s unique ability to achieve perfect blacks to reveal even greater picture detail, combined with HDR, delivers to consumers images more like we see them in real life – allowing any details that were originally lost when translated onto the screen, brought back to life – making OLED TVs the ideal medium for HDR content.
“LG OLED TV delivers what industry experts and consumers alike have hailed as the best TV picture quality ever right to consumers’ living rooms,” said David VanderWaal, vice president of marketing, LG Electronics USA. “The innovation of OLED TV, along with advancements such as 4K Ultra HD and HDR, is revolutionizing the home entertainment experience and enabling viewers to experience films the way that visionary filmmakers like Francis Ford Coppola meant for them to be seen.”
To further create an unparalleled at-home viewing experience in 2016, LG and Technicolor are collaborating on delivering new content experiences to the home that meet the new UHD Alliance content and display specifications and push the boundaries of video imaging. LG OLED TVs will offer dynamic content choices via its webOS Smart TV platform with streaming partners including Netflix, Amazon, VUDU and more.
In 2016, LG is making OLED TV accessible to more consumers than ever before, with eight new models in flat and curved configurations and various sizes – led by its flagship 77- and 65-inch class G6 models and 65- and 55-inch class E6 models – all combining the superior performance of OLED's revolutionary display technology with 4K Ultra HD resolution and HDR capability. LG will continue to offer 2015 models at competitive price points, which include the EG9100 model, priced at under $2,000.
For more information about LG home entertainment and to Experience OLED, please visit http://www.lg.com/us/experience-tvs/oled-tv.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2015 global sales of USD 48.8 billion (KRW 56.5 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2015 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com
About LG Electronics Home Entertainment Company
LG Electronics Home Entertainment Company is a global leader in television, audio video systems, monitors, personal computers, commercial displays and security systems. The company opened a new era of innovation in the TV market, creating pioneering technologies like 4K OLED TV, implementing breakthrough HDR technologies in its flagship TV line-up and offering consumers intuitive smart TV technology easy to use. LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning, LG SIGNATURE OLED TVs and SUPER UHD TVs. For more information, please visit www.LG.com
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over five decades. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.