Hero video introducing LG Affectionate Intelligence — LG's human-centered AI philosophy. Scene 1: A woman walks by as smart lighting activates automatically (Sensing wisely). Scene 2: A couple embraces as the LG xboom AI speaker plays mood music (Understanding deeply). Scene 3: An LG AI car cabin display shows a family photo to comfort a tired driver (Caring warmly). Scene 4: An LG AI TV recommends a live soccer match. Scene 5: Family of three with their dog watching LG AI TV with xboom audio. Scene 6: Mother and son operating LG AI Wash washing machine together. Scene 7: AI Wash dial close-up alongside LG gram AI laptop user. Scene 8: LG AI Vehicle HMI assists a couple in their car. Scene 9: LG AI air purifier auto-activates as a man enters his office with his dog. Final scene: LG AI logo with the tagline "Affectionate Intelligence for YOU."
Affectionate Intelligence for YOU
At LG, we've been asking ourselves: what should AI exist for?
After much reflection, we've found our answer.
For us, AI goes beyond Artificial Intelligence. It is Affectionate Intelligence,
built on LG's human-centered AI philosophy to learn who you are,
adapt to your lifestyle, and care for you in everyday life.
As AI becomes a part of our daily lives,
it should help create the better life we all deserve.
That's why LG AI starts with YOU affectionately.
Through sensing, understanding, and caring for every moment of your life.
Discover how Life's Good with LG AI
LG AI learns your routines and preferences, turning everyday viewing and listening into delightfully personalized moments.
A couple sits on the sofa watching a live soccer broadcast on their LG AI TV in the living room. The scene transitions to the couple embracing as the LG xboom AI speaker activates beside them, syncing AI-tuned sound and lighting to the mood.
LG AI senses your needs in real time, delivering smart home solutions so daily life flows to your rhythm.
A mother and her son operate the LG AI WashTower together, turning the AI Wash dial to start a fabric-optimized cycle. The scene transitions to a man using his LG gram AI laptop, securely searching files with on-device AI.
LG AI cares for you and your space, delivering optimized indoor air, energy efficiency, and advanced driver-assistance systems.
A man arrives at the office with his dog, and the LG AI air purifier auto-activates as he enters. The scene transitions to a man in his car's driver seat looking weary; LG's Multimodal AI HMI gently surfaces a family photo on the in-vehicle display. A close-up shows the LG ADAS Vision System mapping a familiar route home.
LG AI TV is a webOS-based smart TV powered by an alpha 5 AI Processor or higher, designed to learn your viewing preferences and lifestyle through deep learning algorithms, automatically optimizing picture, sound, and content recommendations to deliver personalized entertainment crafted just for you.
Meet the next generation of
LG AI TV — Powered by webOS
AI Voice ID recognizes individual users by their voice and instantly loads their personal profile — surfacing recommendations, watchlists, and app preferences tailored to whoever is speaking. Available on LG OLED, QNED, NanoCell, and UHD TVs from 2024 onwards.
AI Search
AI Search lets you find content using natural-language questions instead of keyword commands. Ask "what sports games are on tonight?" and AI Search returns thumbnails, schedules, and additional results powered by Microsoft Copilot. In the US and Korea, AI Search runs on a Large Language Model (LLM).
AI Concierge
AI Concierge gets to know you through your watch history and viewing patterns, then surfaces personalized keywords and content recommendations with a single short press of the AI button on the LG AI Magic Remote.
AI Chatbot
AI Chatbot understands and resolves your TV-related requests in plain conversation. Speak naturally and the chatbot classifies your intent, adjusts settings, troubleshoots issues, and even links to LG customer service when needed. Available in regions supporting native-language NLP.
AI Picture/Sound Wizard
AI Picture Wizard analyzes 1.6 billion image possibilities to learn your visual preferences, while AI Sound Wizard tunes audio from 40 million sound parameters. Together, they create a picture and sound profile uniquely tailored to your eyes and ears, saved to your TV profile.
AI Magic Remote
The LG AI Magic Remote replaces traditional buttons with an intuitive point-and-click motion sensor and scroll wheel. A single click activates AI features, while a dedicated AI button instantly brings up AI Voice ID, AI Search, AI Concierge, and AI Chatbot.
AI Picture Pro
AI Picture Pro analyzes each scene in fine detail, pixel by pixel, to enhance resolution, brightness, contrast, and sharpness. With Dual Upscaling & Dynamic Tone Mapping Ultra and AI HDR Remastering, enjoy picture quality full of life.
AI Sound Pro
AI Sound Pro analyzes audio in real time to deliver sound tailored to your content. With AI Voice Remastering Pro and Virtual 11.1.2 Surround, feel sound that's deeper and richer than ever.
* LG AI TVs refer to webOS-based TVs with alpha 5 AI Processor or higher, supporting AI features such as content recommendations, AI Picture, and AI Sound. A network connection is required for select AI features.
** LG AI features use deep learning-based trained algorithms for real-time image upscaling and sound upmixing.
*** All LG webOS 24 TVs feature AI Customization, excluding those without light sensors.
**** Specifications vary across alpha AI processor models.
Sounds Uniquely Right
LG xboom AI is a portable Bluetooth speaker series that analyzes your music in real time and automatically adjusts EQ to suit each genre and listening space. Paired with AI Lighting that detects mood and harmonizes visual ambiance with sound, the xboom AI lineup (Grab, Bounce, Stage 301) delivers sound and atmosphere uniquely tailored to every moment.
AI Sound automatically analyzes incoming audio and adjusts EQ in real time — emphasizing rhythm, melody, or vocals based on genre. Choose modes like Bass Boost, Voice Enhance, or Standard manually, or let AI select the optimal mode for whatever you're playing.
AI Lighting
AI Lighting detects the genre and mood of your music and syncs LED lighting effects in real time — choose from Ambient, Party, or Voice modes via the LG ThinQ app, or let AI auto-select the lighting that best matches each track.
AI Sound Pro+
AI Sound Pro+ identifies the genre and sound of your content, then separates the original dialogue, music, and effects to remaster each with precision — adding a virtual surround layer so crisp detail and a sense of space come together in perfect balance.
* Select LG xboom AI models are released throughout 2025–2026 in global markets.
Lightens your every load
LG WashTower AI is a stacked washer-dryer combo powered by AI DD™ (AI Direct Drive) technology. Built-in sensors automatically detect fabric type and load weight in real time, then adjust drum motions, water levels, and detergent dosing to optimize each cycle for sensitive fabric care, every load, every time.
AI Wash uses LG's AI DD™ (AI Direct Drive) technology to detect fabric softness and load weight via built-in sensors, then optimizes drum motions across 6 unique patterns. This protects delicate clothes, reducing wear by up to 15%, and saving energy on every cycle.
AI Dry
AI Dry detects fabric type and moisture levels through advanced sensors and customizes drying time and temperature accordingly to deliver perfectly dried clothes every time, with 10-year warranty coverage on the AI Inverter motor.
AI Saving Mode
AI Saving Mode learns your refrigerator usage and door-opening habits over three weeks to manage energy optimally. During low-usage hours, it automatically adjusts cooling, and when "Max Saver" mode is active, it cuts energy consumption, easing your electricity bill. Set it up in the LG ThinQ app.
AI Fresh
AI Fresh analyzes your refrigerator usage patterns, anticipates when you tend to open the door, and tops up cooling in advance, keeping the internal temperature steady even as you open it. So your ingredients stay fresh as the day you bought them, with no worry about spoilage.
* This product is being released gradually in select countries throughout 2025–2026.
** AI sensing on the LG WashTower activates when the load is under 6kg (most LG AI DD washers activate AI sensing under 3kg).
*** AI Wash performs best with similar fabric types — not all fabrics are detected — and requires suitable detergent.
**** AI Dry is available for loads under 5kg with fabrics of similar moisture absorption levels.
***** Energy savings tested by Intertek (Nov 2023): AI Wash showed reduced energy consumption versus standard Cotton cycle on a 3kg mixed soft-fabric load (Model F4X7VYP15). Results may vary.
Comforts with perfectly tuned cooling
LG DUALCOOL AI is a smart air conditioner powered by LG AI Air technology. Built-in radar sensors detect occupant location within a 5-meter range and automatically adjust airflow direction and intensity, while AI kW Manager monitors energy use in real time to balance comfort with efficiency and reduce running costs.
AI Air uses radar sensors to detect occupant location within a 5-meter range and automatically switches between direct and indirect airflow, keeping you comfortable while saving energy by avoiding unnecessary cooling of empty spaces. Available in both cooling and heating modes.
AI DUAL Inverter
AI Dual Inverter fine-tunes motor speed in real time rather than cycling the compressor on and off for faster cooling, steadier temperatures, and less energy used. Learning your usage patterns and sensing room conditions, it keeps comfort powerful and quiet.
AI Freeze Cleaning
AI Freeze Cleaning makes the inside of your air conditioner effortless to clean. AI detects when it's time, then freezes and thaws moisture on the heat exchanger so the runoff flushes out pollutants, reducing harmful bacteria for a fresher home.
* The AI Air can be operated via remote control and ThinQ.
** The AI Air is available in both cooling and heating modes.
*** While using AI Air, the air volume and wind direction are automatically adjusted according to the situation, and AI Air is turned off when the wind direction is changed.
**** When AI Air is activated, the radar sensor detects the location of the occupant and automatically activates the direct/indirect wind.
***** The sensing distance of the radar sensor is up to 6m, and there may be differences in the sensing distance depending on the installation and usage environment of the product.
****** This function works only with models that have radar sensors.
Powers everything you do
LG gram AI is an ultra-lightweight laptop powered by Hybrid AI. It combines gram chat On-Device, which runs locally on LG's EXAONE language model for secure offline file search and summarization, with gram chat Cloud, powered by GPT-4o for online research and complex tasks. Together they deliver privacy-first productivity that works wherever you do.
Unleash new abilities
without limits — Powered by LG gram AI
gram chat On-Device runs locally on LG's EXAONE language model, letting you securely search, summarize, and translate documents on your PC without sending any data to the cloud, even when offline. Requires 16 GB of system memory.
gram Chat Cloud
gram chat Cloud is powered by GPT-4o, delivering advanced online research, complex problem-solving, and creative ideation, all with one year of free Cloud features ($240 value) for 2025 LG gram AI buyers. Cloud does not collect personal prompts.
* In initial stages of product use, some features may not function smoothly as on-device AI requires pre-training time to adapt to the user.
** gram chat On-Device requires indexing tasks to locate content on your PC by combining words with data, which may take some time to yield desired results.
*** Time Travel: Search functionality becomes available after 5 minutes. The system captures PC screen approx. once every 2 seconds, with storage capacity of about 13GB. Captured images are automatically deleted after a certain period. Users can modify feature settings, including screen storage duration, and capacity by clicking the gear icon at top of gram Chat.
**** AI Search: Responses may vary depending on data available at time of search. Accuracy cannot be guaranteed, so user verification is necessary. Only documents containing keywords (*.doc(x), *.ppt(x), *.hwp(x), *.pdf) and image files (*.jpg, *.gif, *.png) can be searched.
***** AI Summary: This feature can summarize about 4,000 tokens (roughly 10 pages of text). It can handle around 4,000 characters in Korean and about 9,000 characters in English. For translations, it can manage about 2,500 characters in Korean and 5,000 characters in English, but it may not cover every possible language situation.
Frequently Asked Questions About LG AI
A.
Affectionate Intelligence is LG's human-centered AI philosophy that goes beyond traditional Artificial Intelligence — designed to sense people wisely, understand them deeply, and care for them warmly through AI-powered products like LG AI TVs, xboom AI speakers, AI WashTower, DUALCOOL AI air conditioners, gram AI laptops, and AI vehicle solutions. The goal is to make everyday life more delightful, effortless, and well-cared.
A.
LG Al TV is a revolutionary breakthrough, redefining your viewing experience through the sophisticated intelligence at its core, the alpha 11 AI Processor 4K Gen3 now with a Dual AI Engine-LG's most advanced Contextual Immersive AI Processor. With 5.6x more powerful AI neural processing, the new alpha 11 processor powers pixel-level precision that delivers breathtakingly realistic picture and also enables webOS to learn your viewing habits and adapt to your preferences to provide a unique and personalized experience, just for you. And even with this level of personalization, the reliable and award-winning LG Shield's advanced security measures help keep your data safe and protected
A.
Yes, AI Wash is designed to protect delicate fabrics. LG's AI DD™ technology detects fabric softness and load weight via built-in sensors, then automatically selects gentle drum motions to prevent damage. AI sensing activates on loads under 6kg for the LG WashTower (3kg for most LG AI DD™ models). For best results, wash similar fabric types together, use suitable detergent, and avoid manually changing water levels. This lets the AI system fully optimize the cycle. AI Wash is not activated when the Steam option is selected.
A.
Just turn it on, and AI Air analyzes your room and automatically delivers the temperature and airflow that suit you. When you're really hot, the AI Dual Inverter drives powerful airflow straight to where you are, cooling up to 23% faster so you feel cool almost instantly, even across a large room. Once you're cool enough, it shifts to a softer, indirect breeze for comfort cooling. A built-in radar sensor detects your location within a 5-meter range and automatically switches between direct airflow (toward you) and indirect airflow (away from you), all with just one remote button. AI Air operates in both cooling and heating modes via remote control or the LG ThinQ app. Sensing distance may vary depending on installation environment, and this feature is available only on LG DUALCOOL AI models equipped with radar sensors.
A.
AI Calibration analyzes the size and shape of your listening space to optimize audio output for that specific environment. It adjusts EQ to deliver full, undistorted sound whether you're indoors or outdoors, in a small bedroom or open backyard. Recalibrate when you move the speaker to a different space. AI Calibration works on LG xboom AI speakers including Grab, Bounce, and Stage 301, and is accessed through the LG ThinQ app. Two larger 2026 models (Blast and Stage 501) feature an upgraded version called Space Calibration Pro.
* Specifications and features vary by region, model, and size.
* Service availability varies by region and country.
* Personalized services may vary depending on the policies of the 3rd party application.
* LG Account and acceptance of relevant Terms & Conditions is required to access network-based smart services and features, including streaming apps. Without LG Account, only external device connections (e.g. via HDI) and terrestrial/over-the-air TV (only for TVs with tuners) is available. There is no fee to create LG Account.
* LG Shield
- LG Shield certification may vary depending on model.
- Install protection excludes app installations from unusual sources other than LG Apps, etc.
- Regular software updates are required for continuous 5-year protection.
- Data protection and encrytion is secured under normal usage.
- webOS is secured by LG Shield.
More about LG Affectionate Intelligence
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Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.
