LG USA LAUNCHES “THE RIVALRIES” CAMPUS CLASH PROGRAM IN TIME FOR FAMED BLACK HILLS BRAWL

LG USA LAUNCHES “THE RIVALRIES” CAMPUS CLASH PROGRAM IN TIME FOR FAMED BLACK HILLS BRAWL

LG Invites Students to Put Their School Spirit on Display with On-Campus Competition

ENGLEWOOD CLIFFS, N.J., Sept. 25, 2023 – Today, LG Electronics USA announced its Campus Clash competition, an expansion of the LG Channels exclusive series The Rivalries that will take the celebration of school spirit and epic rivalries to new heights. Timed to South Dakota’s legendary Black Hills Brawl, LG is challenging students at Black Hills State University (BHSU) and South Dakota Mines (SDM) to put their creativity to the test with short-form videos that capture what the storied rivalry means to them. 

As part of the first-ever Campus Clash, the LG Creator Studio will arrive on each campus to provide students with resources to create their Campus Clash videos. Activating on the SDM campus from September 25-27 and at the BHSU campus from September 28-30, these tricked-out mobile studios will feature the latest in the LG lineup, on-site production crews and social media experts to guide students as they create their submission videos. 

General voting for the competition will take place from October 10-17, with each school voting for the top video on their respective campuses. The spirit of the Black Hills Brawl will then be reignited from October 20-28, when the schools go head-to-head to vote for the first-ever Campus Clash winner. 

The winner will be announced on October 30 on LG USA’s social channels. The winning student will receive an exclusive LG Content Creator Kit packed with LG’s latest products including an LG gram laptop, UltraWide monitor, Bluetooth speaker and LG TONE earbuds. Additionally, the winning student’s school will receive a custom production and media experience from Emmy® award-winning JayByrd Films, who will create a custom hype video spotlighting the school’s spirit. 

As an official partner of the NCAA®, LG brings stories to life with its The Rivalries series, which is available for free exclusively on the NCAA Championships Channel (Channel 100) via LG Channels on LG Smart TVs. Each episode highlights a different sports rivalry as told through interviews, historical moments and the most recent game footage. 

Learn more about LG’s NCAA partnership, The Rivalries docu-series and the NCAA Channel exclusively on LG Smart TVs, by visiting LG.com/NCAA.

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About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $63 billion global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, energy solutions and vehicle components. LG is a seven-time ENERGY STAR® Partner of the Year. The company’s commitment to environmental sustainability and its “Life’s Good” marketing theme encompass how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. www.LG.com.

About LG Channels

LG Channels is LG's exclusive free streaming service, offering a wide selection of premium live and on-demand programming, including movies, TV shows, news, sports, children’s programs, and more.  With more than 300 channels and growing, LG TV owners can easily discover their favorite programs by launching the LG Channels application on their LG TV's webOS platform (LG smart TV models 2016-present).

About the NCAA® 

The NCAA is a diverse association of more than 1,000 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the association and the corporate partnerships that support the NCAA and its student-athletes. NCAA is a trademark of the National Collegiate Athletic Association.

Media Contacts:

 

LG Electronics USA                                                            LG Electronics USA  

Chris De Maria                                                                    Christin Rodriguez    

christopher.demaria@lge.com                                            christin.rodriguez@lge.com