LG SIGNATURE X LG Arts Center SEOUL 

2023 LG SIGNATURE Title sponsorship 『Ballet Preljocaj ‘Swan Lake’

LG SIGNATURE, the ultra-premium brand of LG Electronics, presented Ballet Preljocaj’s Swan Lake at the LG Arts Center Seoul from June 22 to 25, 2023 as part of its global culture and art sponsorship activities. Angelin Preljocaj is a highly esteemed choreographer with a remarkable flair for melding classic ballet with contemporary dance. Over several past decades, he has produced 56 sophisticated works that traverse the classics and the modern. Even as a figure with such a longstanding and prolific career, Preljocaj claimed, “Swan Lake is like Mt. Everest” — “a challenge to take on such a masterpiece.” Though in wildly dissimilar fields, LG SIGNATURE and choreographer Angelin Preljocaj, technology innovator and master of modern ballet, respectively, show what it means to keep aflame a trailblazing spirit.

Ballet dancers are dancing.

Title

subtitle

Test

Two ballet dancers are dancing

Title

subtitle

Two ballet dancers are dancing

Title

subtitle

Dancers in colorful clothes are dancing

Title

subtitle

Aside from the artistic cross-genre mix, Preljocaj bestowed another twist to his Swan Lake: relayed on its plot is the context of a universal, present-day ecological tragedy. Imbuing a socially meaningful context of a tangible, ongoing dilemma to his work is something he has adeptly done in previous works, too.

His desire to tackle societal issues signifies an unrelenting drive toward novelty and unabashed openness of expression. Such sincere concern for the environment is an enduring trait of LG, too, as reflected in its ESG vision, ‘Better life for all’. As such, LG SIGNATURE’s title sponsorships reflect LG’s values on many fronts, as well as its ongoing commitment to invigorating the culture and arts scene.

A poster with the image of a ballet dancer dancing is on display.
A scene of ballet dancers dancing is shown on the TV screen installed in the LG Signature exhibition

Driven by the philosophy that the finesse in both art and technology make the finest appliances,
LG SIGNATURE paves the way forth with products that transform lifestyles. Much like Preljocaj’s relentless thirst for the next-level performance that ventures onto new grounds, LG SIGNATURE persistently innovates.

 

After having brought the world's largest 8K OLED TV in 2019 and the world’s first rollable OLED TV in 2020, it now sets out to launch 97-inch LG SIGNATURE OLED M (model M3), the world’s first wireless TV with Zero Connect technology, a wireless solution capable of real-time video and audio transmission at up to 4K 120Hz. It delivers superior picture and sound quality as well as greater flexibility to install and connect.

Signature logo shown
LG  Signature TV bottom design
TV lower leg design
A ballet dancer is dancing in front of an LG Signature TV.

Visitors to the performance at LG Arts Center were treated to a special exhibition titled “OLED on the Lake.”. The exhibition is an artistic representation of OLED M’s freedom from wires alongside the swan and lake motif. The OLED M is placed on a floor that appears like an aquatic surface, as if the TV is floating on water. Théa Martin and Laurent Legall, Ballet Preljocaj dancers who performed as Princess Odette and Prince Siegfried, respectively, were impressed by the exhibition and were able to relate LG SIGNATURE’s brand theme of “Live beyond.”.

 

LG SIGNATURE aims to reinvent and innovate in ways that allow customers to ‘Live beyond.’ every moment of their lives. It does so through its unrelenting dedication to artistic and technological finesse.

Discover more at www.lg.com/global/lg-signature

A ballet dancer is dancing in front of an LG Signature TV.
A ballet dancer is seen dancing on the LG Signature TV screen.
A swan sculpture with LG Signature logo is showing
A ballet dancer is seen dancing on the LG Signature TV screen.

WashTower

alt

FAQs

Q.

What is Galaxy AI?

A.

Think of Galaxy AI as your mobile AI assistant, personalizing and providing real actions for what you need. Communicate with it through natural conversation and open up a more effortless way to do things. You can look forward to more as Galaxy AI continues to make improvements to open up a more convenient future.

Q.

What is LG AI?

A.

body copy

test
test
test

Lighten your daily load

with LG AI Core-Tech

Automatically senses fabric type and load weight to optimize washing motions and drying solutions, making clothing care effortless, from fabric protection to energy saving.

Lighten your daily load

Automatically senses fabric type and load weight to optimize washing motions and drying solutions, making clothing care effortless, from fabric protection to energy saving.

17Z90SP-E.ADB9U1

LG gram Pro 17” Thin and Lightweight Laptop, Intel® Evo™ Edition - AI-enabled Intel® Core™ Ultra 7 processor, NVIDIA RTX 3050, Windows 11 Home, 32GB RAM, 2TB (1TB x 2) SSD, Black
1

Lighten your daily load

Automatically senses fabric type and load weight to optimize washing motions and drying solutions, making clothing care effortless, from fabric protection to energy saving.

a
a

Lighten your daily load

Automatically senses fabric type and load weight to optimize washing motions and drying solutions, making clothing care effortless, from fabric protection to energy saving.

a
Learn More >

We are detail-oriented.

LG SIGNATURE always takes a disciplined approach to innovation. Carefully crafted over time with great attention to detail, each LG SIGNATURE product is honed to perfection.

We are forward-thinking.

Designed to meet the evolving needs and values of consumers, LG SIGNATURE products elevate lifestyles with intuitive controls and outstanding functionality.

We make the very best products.

Built to last and impress, LG SIGNATURE products are in a class of their own. Genuine performance is our kind of premium.

We are detail-oriented.

LG SIGNATURE always takes a disciplined approach to innovation. Carefully crafted over time with great attention to detail, each LG SIGNATURE product is honed to perfection.

We are forward-thinking.

Designed to meet the evolving needs and values of consumers, LG SIGNATURE products elevate lifestyles with intuitive controls and outstanding functionality.

We make the very best products.

Built to last and impress, LG SIGNATURE products are in a class of their own. Genuine performance is our kind of premium.

Home, smart home

Focus more on your life. LG AI Home solutions are designed to make your home even more comfortable. LG Affectionate Intelligence is there to thoughtfully care for everyone in your home, easing worries to live more genuine, more human.

Evolves as you wish

Connecting the disconnected