Step into Jane's World, Where Choices Reflect Care
Jane is the queen of upcycling and recognizes the untapped potential in discarded clothes. Your closet too could contain clothes with infinite possibilities… Shall we take a look?
The Environmental Story Behind Your Wardrobe
Did you know that 92 million tons of textile waste are generated every year? By simply looking after your clothes better, wearing them for longer or acting like Jane and reviving their usefulness through upcycling, you can help the environment. It’s all about adopting the mindful #CareForWhatYouWear mindset, a principle that LG is proud to endorse.
Discover the Hidden Delights of Mindful Wearing
Reduce Waste, Recreate!
Uncontrolled textile waste harms the global environment, but unworn, unwanted clothing offers boundless, creative potential for re-use. Don’t just discard your cast-off clothes - unleash your imagination to breathe new life into them. Get ready to harness your creativity, revive your wardrobe and reduce the environmental footprint of your clothes.
Denim Transformation: Pet Play!
Why not turn worn-out jeans into a fun tug-toy for a furry friend? A few simple cuts and braids will breathe fresh life into old favourites - and delight your pet with a new plaything. Let’s get started on the upcycling journey and keep discarded clothing in active usage!
Conscious Lifestyle, Longer Lasting Clothes
Cherish Your Precious Clothes
Discover the Secret to Keeping Your clothes Fresh for Longer with AIDD™
A Fast and Powerful Clean
Cut laundry time with no reduction in performance. Experience the speed and efficiency of TurboWash™
Picks for you
Sign up for exclusive benefits
Get 5% off your first purchase when you join
Receive an extra 2% membership discount
Free Delivery for All LG.com orders