Real Gaming with Pure Colours
on an Ultra Large Screen

Pure Colours
Nano-engineering Puts Your Picture in Pole Position

LG's revolutionary nano-engineering technology utilises an innovative filtering system that
refines the projected image and delivers exceptionally powerful picture quality with purer and more realistic colours than other LED TVs.

Pure Colours Created by NanoCell

  1. Impure Colours
  2. Pure Colours

Nanoparticles are colours purifiers that refine impure colours to reproduce vivid, accurate colours.

  1. Conventional

    RGB wavelength with
    impure colours

  2. lg nanocell logo

    Pure RGB wavelength with
    impure colours removed.

  1. Below that, NanoCell technology is shown to improve image quality.
  2. Below that, NanoCell technology is shown to improve image quality.

*Conventional refers to LG's UHD TVs without NanoCell Technology.

Pure Colours
Push the Boundaries of Reality

NanoCell's VRR and HGiG let you experience the enhanced picture quality with less tearing and stuttering.
Now you can explore virtual worlds that are hard to distinguish from reality.

A man is sitting in a racing seat in front of a large TV playing a racing game.

AMD FreeSync™ Premium

Flawless Gameplay
in Pure Colors

LG NanoCell supports AMD FreeSync™ Premium technology.
This synchronizes the refresh rates of TVs and consoles
to enable smooth, tear-free, fluid gaming.

AMD FreeSync Premium logo
  1. Conventional
  2. LG NanoCell

*Images simulated.
*Software update is required to support this feature.

*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming
experiences in HDR.

HGiG profile

Realistic Cinematic
Cut-scenes with Pure Colours

Combining HGiG Mode with the pure colours presented
by NanoCell technology provides an incredible
HDR gaming experience. The standard was developed
by the HDR Gaming Interest Group – comprised of key players
from the gaming industry – to ensure that games are displayed
as the creator intended on HDR screens, without saturation.

HGiG logo

The Pure Colours Provide Realistic Immersion

With its low input lag and ALLM provided via HDMI 2.1, NanoCell takes you one step closer to victory.
The real-time gaming experience offered by NanoCell is complemented by pure colours.

Real-time Action in Pure Colors

VRR. ALLM and eARC

Next Gen
Gaming Standard

A higher frame rate, VRR (Variable Refresh Rate),
ALLM (Auto Low Latency Mode) and eARC
(Enhanced Audio Return Channel) all meeting HDMI 2.1
specifications. These latest features allow fast-moving
content in higher resolution and smooth, synchronized
graphics. It's a more lifelike gaming experience.

A man is sitting in a dark room on a couch in front of a large TV playing an action game.
A scene from a shooting game shown half on a conventional TV with normal input lag and half on an LG NanoCell TV with low input lag.
  1. Conventional
  2. LG NanoCell

*The input lag data is based on NANO90 models.

Low Input Lag

React and Aim Faster

NanoCell TVs have a lower input lag than conventional LED/UHD TVs,
allowing users to instantly attack the opponent without delay.

Play with Eye Comfort

LG NanoCell TVs have received a ‘No Photobiological LED Hazard’ certification from UL.
To earn this certification, five lighting measurements were tested, including blue light and UV light.
NanoCell TVs passed the standard in each test. Play for a long time and enjoy pure colors comfortably.

A living room with a wall-mounted TV screen showing a natural scene.

No Photobiological LED Hazard1)

Exceeds International
Standards

The ‘No Photobiological LED Hazard’ test measures five standards
including blue light, actinic UV, near UV, IR radiation, and retinal thermal.
These are the official international standards for measuring the harmful
effects of LEDs on the human body, as defined by the IEC2),
NanoCell TVs exceeded each standard.

1) UL Verified Mark is certified for LG NanoCell 65NANO90, 65NANO80.
2) International Electrotechnical Commission

No Need to Pause
During Gaming Marathons

The moments when you can’t turn off the game or lift the remote,
do it all with built-in intelligence LG ThinQ.
Hands-free voice control gives gamers the edge.

“Hi LG. Turn up the Volume”

A man is sitting in a racing seat in front of a large TV playing a racing game.

*Voice Command availability may vary by products and countries.
*Hands-free control is supported on LG NanoCell NANO99, NANO97, NANO95 models.

Play on an Ultra Large Screen

Pure Colours Complement Real Gaming
LG NanoCell TV Line-up

nano99 image

NANO99

75”,65”

nano95 image

NANO95

75”,65”,55”

nano91 image

NANO91

86”,75”,65”,55”

nano90 image

NANO90

75”,65”,55”

nano86 image

NANO86

65”,55”,49”

nano81 image

NANO81

65”,55”,49”

Display Technology Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Input Lag Low Input Lag Low Input Lag Low Input Lag Low Input Lag Low Input Lag Low Input Lag
HDMI O
(eARC / ALLM)
O
(eARC / ALLM)
O
(eARC / ALLM /
HDMI VRR(48-120Hz))
O
(eARC / ALLM /
HDMI VRR(48-120Hz))
O
(eARC / ALLM /
HDMI VRR(48-120Hz))
O
(ARC / ALLM)
AMD FreeSync™ Premium - - O
(Freesync)
O
(Freesync)
O
(Freesync)
-
HGiG Support O O O O O O
Hands-free Voice Control O O O - - -
  1. Why Pure Colours? Learn More
  2. LG NanoCell Lineup Learn More
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