Real Gaming with Pure Colours
on an Ultra Large Screen

Pure Colours
Nano-engineering Puts Your Picture in Pole Position

LG's revolutionary nano-engineering technology utilises an innovative filtering system that
refines the projected image and delivers exceptionally powerful picture quality with purer and more realistic colours than other LED TVs.

A wall-mounted NanoCell TV shows a racing game.

Pure Colours Created by NanoCell

  1. Impure Colours
  2. Pure Colours

Nanoparticles are colours purifiers that refine impure colours to reproduce vivid, accurate colours.

  1. Conventional

    RGB wavelength with
    impure colours

  2. lg nanocell logo

    Pure RGB wavelength with
    impure colours removed.

  1. Below that, NanoCell technology is shown to improve image quality.
  2. Below that, NanoCell technology is shown to improve image quality.

*Conventional refers to LG's UHD TVs without NanoCell Technology.

Pure Colours
Push the Boundaries of Reality

NanoCell's VRR and HGiG let you experience the enhanced picture quality with less tearing and stuttering.
Now you can explore virtual worlds that are hard to distinguish from reality.

A man is sitting in a racing seat in front of a large TV playing a racing game.

VRR

Flawless Gaming
in Pure Colours

NanoCell TV supports Variable Refresh Rate (VRR).
One the features of HDMI 2.1 , VRR Synchronises
the refresh rate of your TV and console,
enabling flawless gaming without tearing
or stuttering.

  1. Conventional
  2. LG NanoCell

*Images simulated.

*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming
experiences in HDR.

HGiG profile

Realistic Cinematic
Cut-scenes with Pure Colours

Combining HGiG Mode with the pure colours presented
by NanoCell technology provides an incredible
HDR gaming experience. The standard was developed
by the HDR Gaming Interest Group – comprised of key players
from the gaming industry – to ensure that games are displayed
as the creator intended on HDR screens, without saturation.

HGiG logo

The Pure Colours Provide Realistic Immersion

With its low input lag and ALLM provided via HDMI 2.1, NanoCell takes you one step closer to victory.
The real-time gaming experience offered by NanoCell is complemented by pure colours.

Real-time Action in Pure Colors

HDMI 2.11)

Next Gen
Gaming Standard

A higher frame rate, VRR, ALLM,
and eARC support with HDMI 2.1.
These latest features allow fast-moving content in
a higher resolution and smooth, synchronised graphics,
for a lifelike gaming experience.
LG NanoCell TVs have been successfully tested at the
HDMI Authorized Test Center in accordance with
the HDMI Compliance Test Specification(2.1d).

A man is sitting in a dark room on a couch in front of a large TV playing an action game.

1) 4K@120Hz, eARC (Enhanced Audio Return Channel), VRR(Variable Refresh Rate)
and ALLM(Auto Low Latency Mode) with HDMI 2.1

*Test Specification : 2.1d (with HDCP, FRL12G(8K60), CEC, ARC, eARC, 6G, HBR, 4K)

A scene from a shooting game shown half on a conventional TV with normal input lag and half on an LG NanoCell TV with low input lag.
  1. Conventional
  2. LG NanoCell

*The input lag data is based on NANO90 models.

Low Input Lag

React and Aim Faster

NanoCell TVs have a lower input lag than conventional LED/UHD TVs,
allowing users to instantly attack the opponent without delay.

No Need to Pause
During Gaming Marathons

The moments when you can’t turn off the game or lift the remote,
do it all with built-in intelligence LG ThinQ.
Hands-free voice control gives gamers the edge.

“Hi LG. Turn up the Volume”

A man is sitting in a racing seat in front of a large TV playing a racing game.

*Voice Command availability may vary by products and countries.
*Hands-free control is supported on LG NanoCell NANO99, NANO97, NANO95 models.

Play on an Ultra Large Screen

Pure Colours Complement Real Gaming
LG NanoCell TV Line-up

nano99 image

NANO99

75”,65”

nano95 image

NANO95

75”,65”,55”

nano91 image

NANO91

86”,75”,65”,55”

nano90 image

NANO90

75”,65”,55”

nano86 image

NANO86

65”,55”,49”

nano81 image

NANO81

65”,55”,49”

Display Technology Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Pure Colours
by NanoCell Technology
Input Lag Low Input Lag Low Input Lag Low Input Lag Low Input Lag Low Input Lag Low Input Lag
HDMI 2.1 O O O O O O
VRR Support - - - O (LG VRR) O (LG VRR) -
HGiG Support O O O O O O
Hands-free Voice Control O O O - - -
  1. Why Pure Colours? Learn More
  2. LG NanoCell Lineup Learn More
Discover LG OLED SELF-LIT PiXELS
that Make Gaming Even More Responsive
Learn More