Why SELF-LIT PiXELS?

Struggling to discern the details of an epic night battle in a film? You need an LG OLED TV.

The problem with LED TVs


If you're watching a film with a typical LED TV, black is not dark enough and the details of the night scenes are not clear enough.
This is because LED TVs cannot achieve perfect blacks, creating an imprecise level of darkening which results in a 'halo' effect around brightly lit objects on dark background.

Why you should choose OLED


LG OLED TVs create the richest, deepest shades of black. Night battle scenes are detailed and realistic. Flares blazing against a black sky. Dense woodland packed with detail.

How OLED works


LG OLED TVs illuminate each individual pixel independently. This produces the deepest background with the brightest objects.
When you see our OLED screen technology first-hand, you'll know that the clarity is unparalleled.

BACKLIT

LCD/LED

SELF-LIT

LG OLED

*Screen images simulated.

LED TV uses backlights. But with OLED there’s no backlight. LG OLED screen technology uses self-lit pixels which work independently to emit their own light.
This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncovers all the details in darker scenes.

BACKLIT

LCD/LED
Top and bottom comparison of backlit LED/LCD TV versus self-lit OLED TV that shows how the each display layers composed

SELF-LIT

LG OLED
Top and bottom comparison of backlit LED/LCD TV versus self-lit OLED TV that shows how the each display layers composed

What's possible with
SELF-LIT PiXELS?

Father and son watching a dinosaur documentary on a large screen TV

More expressive cinema

Hollywood filmmakers Tim Miller and Rob Legato say
OLED is their preferred choice to see their movies.
This is because OLED can create deep blacks that LED TVs cannot match.
LED TVs cause light bleeds from a backlight. LG OLED doesn’t even need a backlight.
Every single pixel illuminates one by one, and the richness in colour,
small details and textures are clear in every scene.

Why OLED is the best TV for cinema

More responsive gaming

Every millisecond counts in gaming.
Only LG OLED TV can keep pace with the fastest games.
Hit the controller and see the action instantly on screen with low input lag.
Enjoy the fastest of games blur-free with fast refresh rates.
While LED TVs with backlighting can't offer the sensitivity
needed to match gaming's fast paced frame rate,
LG OLED TV ensures the optimal response time in accordance with
the game's variable rates thanks to self-lit pixels.

Why OLED is the best TV for gaming

Man in a dark room, sitting on a racing game seat, in front of a large TV playing a racing game
People are watching a football game with the backdrop of a view of the entire stadium on a large TV

More realistic sport

Feel as though you’re in the stadium as the floodlights
contrast against the dark night sky with LG OLED
self-lit pixels. Watch as the fastest tiki-taka
passing moves stay smooth with the fast response speed.
Real 8K combines with OLED screen technology
to add extraordinary definition level to every sports match,
as if you were right there inside the action.
With over 100 million self-lit subpixels, every single detail of
LG OLED Real 8K TV is uncovered like never
before on your exquisite 88-inch size screen.

Why OLED is the best TV for sport

More artistic lifestyle

LCD/LED TVs with backlights cannot match the paper-thin designs of LG OLED TVs.
Only LG OLED TVs with self-lit pixels can become thinner and lighter.
Without the need for a backlight, LG OLED keeps proving that the impossible is possible.
See the paper-thin, futuristic design that goes beyond all expectations.

Learn more about Gallery Design, GX
Woman enjoying an abstract artwork on a Gallery Design TV
Experience TV like never before

Display technology matters

SELF-LIT  vs  BACKLIT LCD/LED

Extrashot TV & Camera Professional YouTuber

“From this comparison
(blind test of 4K OLED vs 8K LED),
when it comes to displays,
the resolution doesn’t mean quality.“

Adam Savage’s Tested Tech YouTuber / 4.83M fans

“HDR is bigger than resolution.
LCD-LED TVs contrast and
black level isn’t quite up there
with LG OLED.”

JerryRigEverything Tech YouTuber/5.28M

“Those millions of self-lit pixels
on the OLED panel are what gives
you more control over the image.”

SELF-LIT PiXELS
elevate 8K to a completely new experience

Real 8K on LG OLED TV adds extraordinary definition level to every film scene, as if you were right there inside the action.
With over 100 million self-lit subpixels*,
every single detail of LG OLED Real 8K TV is revealed like never before on your cinematic 88-inch size screen.

OLED TV image showing countless tiny stars and cosmic horizon

*Calculation based on multiplying 8K resolution (7680x4320) and four sub-pixels.

  1. The mark of Real 8K ZX 88,77 inch
  2. The mark of of 8K ULTRA HD ZX 88,77 inch
  3. The mark of Intertek ZX 88 inch
  4. The mark of TÜV Rheinland ZX 77 inch

Recognised by the major media awards

The mark of IBS initiating the world's No.1 OLED TV Brand with 7 stars

LG continues to establish its strong foothold in the OLED TV market
with impressive, industry-topping sales in 2019. *Source - Omdia. Unit shipments, 2013-2019. Results are not an endorsement
of LG Electronics. Any reliance on these results is at the third-party’s own risk.

“8 consecutive years of CES Innovation Awards”

The mark of CES Best of Inovation Award winner in video display category for 65RX
CES 2020 Best of
Innovation Award Winner

in Video Displays Category, 65RX

The mark of CES 2020 Innovation awards honouree in digital imaging on phogotraphy for 88ZX
CES 2020
Innovation Awards Honouree

in Digital Imaging or Photography, 88ZX

The mark of CES 2020 innovation awards honouree in video displays category for 88ZX
CES 2020
Innovation Awards Honouree

in Video Displays Category, 88ZX

*The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

The mark of CES Best of Inovation Award winner in video display category for 65RX
iF Design Award

LG SIGNATURE OLED TV R
UX Design / User Interfaces(UI)

The mark of CES Best of Inovation Award winner in video display category for 65RX
iF Design Award

LG SIGNATURE OLED 8K 77ZX

The mark of CES Best of Inovation Award winner in video display category for 65RX
iF Design Award

LG OLED TV 65WX

The mark of CES Best of Inovation Award winner in video display category for 65RX
iF Design Award

LG OLED TV 65GX

The mark of CES Best of Inovation Award winner in video display category for 65RX
Red Dot Design Award

LG OLED TV 65GX

The mark of CES Best of Inovation Award winner in video display category for 65RX
Red Dot Design Award

LG OLED TV 65WX

The mark of CES Best of Inovation Award winner in video display category for 65RX
“The most elegant wall-mountable
designs we've ever seen.”

LG Gallery (GX) OLED TV, Tom’s guide, January 2020

READ MORE
The mark of CES Best of Inovation Award winner in video display category for 65RX
“The GX model is an impressive
all-in-one set.”

LG Gallery Series (GX) OLED, TechRadar, January 2020

READ MORE
The mark of CES Best of Inovation Award winner in video display category for 65RX
“This is great news for folks who
love the minimalist look.”

LG Gallery Series (GX) OLED, TechRadar, January 2020

READ MORE
The mark of CES Best of Inovation Award winner in video display category for 65RX
“The GX has certainly set
a mighty benchmark.”

LG OLED TV 65GX, What Hi-Fi?, April 2020

READ MORE
The mark of CES Best of Inovation Award winner in video display category for 65RX
“…. the CX is typically sharp,
colourful and punchy.”

LG OLED TV 48CX, What Hi-Fi?, January 2020

READ MORE
The mark of CES Best of Inovation Award winner in video display category for 65RX
“LG CX handled it with smooth motion,
delivering plenty of on-screen detail.”

LG OLED48CX 4K OLED TV, What Hi-Fi?, January 2020

READ MORE
The mark of CES Best of Inovation Award winner in video display category for 65RX
"The best gaming display on the market." READ MORE
The mark of CES Best of Inovation Award winner in video display category for 65RX
"It could be the dream screen for gamers." READ MORE

How LG OLED SELF-LIT PiXELS redefine TV entertainment

  1. CINEMA

    Dolby Vision IQ & Dolby Atmos
    FILMMAKER MODE™ / eARC / Eye Comfort
    Bluetooth Surround Ready
    Disney + / Apple TV+ / Netflix

    WATCH IT
  2. GAMING

    G-SYNC Compatible / HGiG
    1ms Response Time
    Low Input Lag / VRR / ALLM
    Game Mode / Eye Comfort

    PLAY IT
  3. SPORT

    Big Screen / Wide Viewing Angle
    Sports Mode / Sports Alert
    Bluetooth Surround Ready
    Face Enhancing / Text Sharpness
    Clear Voice

    FEEL IT
  4. LIFESTYLE

    LG ThinQ AI / Apple Airplay
    Apple Homekit / Google Assistant
    Amazon Alexa / AI Brightness
    Gallery Mode

    LIVE IT

2020 LG OLED TV Lineup

LG OLED TVs are available in various models and screen sizes. Use our table below to find the perfect OLED TV for you.

2020 LG OLED TV model lineup RX are arranged
RX 65"
2020 LG OLED TV model lineup ZX are arranged
ZX 88" / 77"
2020 LG OLED TV model lineup WX are arranged
WX 65"
2020 LG OLED TV model lineup GX are arranged
GX 77" / 65" / 55"
2020 LG OLED TV model lineup CX are arranged
CX 77" / 65" / 55" / 48"
2020 LG OLED TV model lineup BX are arranged
BX 77" / 65" / 55"