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Press & Media

Visit our Photo Library, view PR films and ads, read press releases, download information, and get in touch with one of LG’s Media Contacts.

Press Release

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  • Leading Market with Revolutionary AI Clothing Identification Technology
    Sterilizing Steam+ and TurboWash 360˚ bring ultimate cleansing and protection

    [Hong Kong – October 24, 2019] Hong Kong is a fast-paced city with hot and humid weather, making it a challenge for urbanites to deal with the complicated laundry process besides their busy life. LG Electronics (LG) is launching the latest artificial intelligence (AI) slim washing machine, the VIVACE Series, which uses revolutionary AI clothing identification technology to match the best washing mode for clothing care, together with upgraded Steam+ function to sterilize bacteria and dust mites, providing all-rounded protection for users and their family. The VIVACE Series washing machine’s built-in 3D multi nozzles and drum designs enable a comprehensive and time-saving washing process, bringing a safer, easier and more reliable new generation laundry experience to every family.
  • TrueSteam® to effortlessly Dry Clean, Sterilize, and Care for laundry
    Bringing unprecedented living convenience to every modern family


    [Hong Kong – October 18 2019] Aware of the needs of the modern family, LG Electronics (LG) is proud to introduce the Styler series, a steam clothing care system which uses TrueSteam® technology combined with an innovative design to enable easy dry-cleaning of laundry at home. Designed to care for a range of dry-clean-only fabrics, from suits and evening dresses to delicate fabrics and luxury wear and accessories, Styler series brings specialist dry cleaning garment care into daily life. LG’s latest innovation is also an ideal way to quickly brighten and refresh coat, suit, leather jacket, stuffed toys and almost any daily use item, whilst reducing dust and allergy exposure within the home.
  • Ultrasonic Spin Brush Provides Deep Cleansing of Loose and Dead Skin Cells and Fine Dust from the Skin Surface

    [Hong Kong – August 8, 2019] Establishing a regular skin care routine especially for summer can mitigate enlarged or dark pores and defeat excessive sebum production problems. Previously, the effective treatment for these types of skin conditions would be to begin a course of treatment at a professional skincare clinic, and was largely the preserve of those who had the time and money to pursue such a dedication to methodical skin care. Now LG puts the power of the dedicated deep-cleanse in the palm of the hand with LG Pra.L Ultrasonic Cleanser.
  • Play Content Directly from Apple Devices and Effortlessly
    Control TV and Connected Smart Devices with Voice


    Hong Kong, August 6, 2019 — LG Electronics (LG) today announced that Apple AirPlay 2 and HomeKit are available on 2019 LG ThinQ AI UHD 4K TV (LG ThinQ AI), making LG the first global TV manufacturer to support HomeKit. These Apple features will be available through a firmware update for 2019 LG OLED TVs, NanoCell™ TVs and UHD TVs.
  • LG PuriCare Mini with PM1.0 Sensor Provides
    Unrivalled Portability and Compelling Purification Capabilities

    [Hong Kong – July 12 2019] LG Electronics (LG) is launching the world’s first filter-type portable air purifier, the LG PuriCare Mini, enabling users to enjoy and benefit from fresh, clean air wherever they go, and all from a wireless, highly portable design. LG PuriCare Mini features a proven PM1.0 Dust Sensor and Total Allergy Filter, which together detect particulate matter instantly and thoroughly cleanse the air, removing up to 99% of PM0.3 fine dust and allergens. PuriCare Mini is especially relevant in today’s modern cities, at a time when there is such growing awareness and concern regarding the impact of poor air quality across the region. It is the ideal small-format high-efficiency filter for delivering safe, clean air in daily life.
  • Supports α9 Gen 2 Intelligent Processor, AI ThinQ, Dolby Vision and Atmos
    2019 OLED TV and NanoCell TV to Deliver the Cinematic Experience

    Hong Kong, May 22, 2019 – LG Electronics (LG) today unveils its new 2019 TV lineup, debuting with the company’s signature AI ThinQ system. The latest TV series includes OLED TVs, NanoCell TVs and UHD TVs, offering users state-of-the-art and personalized AI home entertainment experiences.
  • Groundbreaking 32:9 Aspect Ratio Delivers Unprecedented Viewing Experiences
    Enjoy Exceptional Picture Quality Brought by the Dual QHD IPS Display

    Hong Kong, May 16, 2019 – LG Electronics (LG) unveils its 49-inch LG 49WL95C UltraWide™ monitor, breaking boundaries yet again with its innovation and top-notch technologies. The new 49-inch LG 49WL95C has an UltraWide 32:9 curved screen, with upgraded specifications and aspect ratio to enhance multitasking. Leveraging industry-leading IPS technology and HDR10 format, the new display delivers cinema-level picture quality. The mighty LG 49WL95C takes care of different users need with its well-rounded specifications – no matter if it’s dealing with daily work, presenting to clients or enjoying a movie, the new display is set to boost productivity while providing perfect entertainment experiences.
  • UHD 4K monitor and HDR technology deliver extraordinary images
    MAXXAUDIO® sound effect provides splendid entertainment experiences


    Hong Kong, March 13, 2019 – LG Electronics (LG) today unveils its UHD 4K monitor series in Hong Kong for users who aspire to enjoy life. The new range of powerful monitors display more precise and broader range of colors to deliver perfect and extraordinary gaming experiences to all e-sports enthusiasts. The UHD 4K monitor series includes the 32-inch LG 32UK550 and three 27-inch monitors, namely the LG 27UL850, 27UL600 and 27UL500. With the AMD Radeon FreeSync™ technology, the 27UL850 uses MAXXAUDIO® sound effect to take immersive gaming experiences to a new level, and help users take the crown in every game!
  • Hong Kong, February 20, 2019 – LG Electronics (LG) unveils its 34-inch LG 34WK95U UltraWide™ 5K Nano IPS monitor and 34-inch LG 34WK95C UltraWide™ Nano IPS curved monitor. As LG’s first 5K 21:9 Nano IPS display, the design of the LG 34WK95U is widely accredited, winning the Reddot Award 2018 and TIPA World Awards 2018 - Best Photo Monitor. Equipped with LG’s renowned Nano IPS technology, both new UltraWide™ monitors promise even more detailed and broader range of colors, covering up to 98% of the DCI-P3 color spectrum. Coupled with the of 4-side virtually borderless design and the gorgeous slim ArcLine stand, the two monitors are set to redefine professionalism and aesthetics.
  • Hong Kong, February 14, 2019 – LG Electronics Hong Kong (LG) today launches its new LG WF-DT90TW Dual Inverter Heat PumpTM Dryer in Hong Kong. Equipped with the advanced DUAL Inverter compressor and motor, the new dryer provides a highest energy efficiency and shortest washing time. Its low temperature dry feature powered by the Heat PumpTM technology reduces shrinkage of the clothing and protects their integrity, bringing users an efficient and carefree drying experience they have never had before.
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