BERLIN, Sep. 6, 2022 — LG Electronics (LG) is set to host a sophisticated party in Berlin, to share the brilliance of its new MoodUP™ refrigerator, unveiled at IFA 2022. Held in partnership with NTS Radio – a global online radio station and media platform – the event will present inspiring, mood-driven experiences centred on LG’s latest kitchen innovation ‘MoodUP’ refrigerator. With its revolutionary, colour-changing LED door panels, LG MoodUP™ delivers unrivalled interior design flexibility and a new way to create a stylish, integrated kitchen.
Taking cues from the creative potential of the MoodUP™ refrigerator, the Notes + Tones event will showcase a range of moods by mixing colour, sound, and flavour. From ‘Roots’ – a mix of warm, natural tones, reggae and jazz, and flavours like whiskey and smoke to ‘Sky’ – bright, bold hues, glossy electronica, and punches of rum, mango, and absinthe. A dynamic installation of MoodUP™ refrigerator will cue the shifts in mood throughout the evening. As the palette of the fridges shift, the colours and lighting in the space, the genres of music in the DJ sets, and the flavours on the cocktail menu will shift with it.
Along with meeting the new MoodUP™ refrigerator and enjoying delicious, hand-crafted drinks, guests at the event will get to spend an evening listening to great sounds, with themed sets programmed by NTS and featuring DJs Eva Geist, mobilegirl, Slim Soledad, and Zakia.
Notes + Tones kicks off at CAN, HAU Hebbel am Ufer Theatre, on the evening of September 3.
Those in attendance will also have the opportunity to see how easy it is to change the MoodUP™’s colour or theme using the LG ThinQ™ app. What’s more, they will even receive a specially-made cocktail matched to their favourite MoodUP™ look.
“The MoodUP™ refrigerator is a highly-evolved home appliance that can change colours to match users’ moods and enhance the kitchen environment,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We are thrilled to be collaborating with NTS on this exciting event. They play with a broad spectrum of genres and sounds which made them the perfect partners to showcase the many moods and hues of the MoodUP™ fridge.”
The brand-new MoodUP™ refrigerator is on display at LG’s exhibition booth (Hall 18, Messe Berlin) during IFA 2022 (September 2-6) in Berlin, Germany.
About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global sales of over USD 63 billion in 2021. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit
www.LGnewsroom.com for the latest news.
About LG Electronics Home Appliance & Air Solution Company
The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit
www.LGnewsroom.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates two business units – Home Entertainment and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit
www.lg.com/sg.
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