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Front view of LG OLED AI B5 4K Smart TV. 12 Years of world number 1 OLED emblem and LG OLED AI 2025 logo are on the screen.
Rear view of LG OLED AI B5 4K Smart TV.
Side view of LG OLED AI B5 4K Smart TV.
Front view and side view of LG OLED AI B5 4K Smart TV showing its length, width, height, and depth dimensions.
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Colorful parrot in ultra-high definition against a black background. Water drops are suspended in the air all around it. The image showcases Perfect Color as each different hue on the parrot's body is vibrant and vivid. Different logo certifications from UL and Intertek are visible. These refer to 100% Color Fidelity and 100% Color Volume. Text is also visible, check the Perfect Color certification mark.
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Sci-fi content is playing on an LG TV screen. On the screen is the AI Chatbot interface. The user messaged the chatbot saying that the screen is too dark. The chatbot offered solutions to the request. The whole scene is also split in two. One side is darker, the other side is brighter, showing how AI Chatbot solved the issue for the user automatically. Text explains AI Chatbot can understand user intent and provide solutions to troubleshoot.
Front view of LG OLED AI B5 4K Smart TV. 12 Years of world number 1 OLED emblem and LG OLED AI 2025 logo are on the screen.
Rear view of LG OLED AI B5 4K Smart TV.
Side view of LG OLED AI B5 4K Smart TV.
Front view and side view of LG OLED AI B5 4K Smart TV showing its length, width, height, and depth dimensions.
The alpha 8 AI Processor Gen2 lights up orange and pink, and colorful bolts of light shoot out from it. The title talks about how the processor delivers 4K quality, stunning color and brightness. Image text reads approximately 1.7 times NPU greater AI Neural Processing and 1.4 times CPU Faster Operation.
Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half to show how Perfect Black delivers true black levels whether it's bright or dark around you. One side of the scene shows a duller, grayer version of the landscape labeled, Matte display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux. A text bubble is by its side it says, check the Perfect Black certification mark.
Colorful parrot in ultra-high definition against a black background. Water drops are suspended in the air all around it. The image showcases Perfect Color as each different hue on the parrot's body is vibrant and vivid. Different logo certifications from UL and Intertek are visible. These refer to 100% Color Fidelity and 100% Color Volume. Text is also visible, check the Perfect Color certification mark.
Leopard in the forest in vivid color and detail. The leopard has a grid and a light glowing behind it, indicating how LG AI Picture Pro made impressive visual enhancements to the scene's resolution, brightness, depth, and clarity.
LG TV screen with an AI Magic Remote on the foreground. The AI button is highlighted and a speech bubble shows text, suggest a movie I like. On the screen we see the user icon E, indicating how AI Voice ID was able to identify which user it was and give personalized recommendations just based on their voice.
LG AI Magic Remote with the AI button highlighted. Around it are the different functionalities that a user can access from the button. AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, AI Sound Wizard. The text explains that the LG AI Magic Remote completes your AI experience with a dedicated AI button and can be used like an air mouse. Just point and click.
Close-up of an LG OLED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of available content. There is also a prompt to ask Microsoft Copilot.
LG AI Magic Remote in front of an LG TV screen. On the screen is a personalized greeting from the LG AI with custom keywords based on the user's search and watch history. By the remote is an icon and label showing that the AI Concierge functionality is easily accessible with one short press on the AI button.
Wide view of a premium living room in muted earth tones. On the wall is an LG OLED AI B5 4K Smart TV with an artwork on its screen. An LG Soundbar is mounted underneath it.
Sci-fi content is playing on an LG TV screen. On the screen is the AI Chatbot interface. The user messaged the chatbot saying that the screen is too dark. The chatbot offered solutions to the request. The whole scene is also split in two. One side is darker, the other side is brighter, showing how AI Chatbot solved the issue for the user automatically. Text explains AI Chatbot can understand user intent and provide solutions to troubleshoot.

77 Inch LG OLED AI B5 4K Smart TV 2025

OLED77B5PCA

Key Features
4K picture quality, upscaled visual and surround sound from the alpha 8 AI Processor Gen2
True black levels in every pixel create stunning contrast, depth, and detail
100% Color Fidelity for accurate lifelike colors. 100% Color Volume for richer hues
AI Picture Pro improves overall visual quality by analyzing and enhancing every frame
New AI button, voice controls, drag and drop functions on the AI Magic Remote
Product specs
Screen Size
On-site Inspection before delivery is required for above 65”. We’ll contact you for arrangement upon placing the order.

  • (1) Site inspection is required on selected products,. (2) Extra cost involved on installation service at Discovery Bay. Please refer to FAQ section for details.

  • Shipping delays may occur due to the delivery company's circumstance., weather and traffic.

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