- A new standard with advanced Nano Cell™ technology
- Nano Cell™, rich colors with wide viewing angle
- Colors to impress through billion rich colors
- Stellar color precision thanks to nano particles
- It’s time to re-evaluate your TV viewing habit
- The optimal viewing experience from any angle
A new standard with advanced Nano Cell™ technology
Learn more about the Evolution of Displayopen
Nano Cell™ Display – Cutting-edge LCD display technology
LG SUPER UHD TV goes far beyond conventional measures, such as adopting LED lights or adding color sheets like Quantum Dot; instead, it directly integrates advanced Nano Cell™ technology, the newest LCD technology, into the panel, which improves the picture quality considerably.
Nano Cell™, rich colors with wide viewing angle
Colors to impress through billion rich colors
With over a billion colors, enjoy your content in an abundance of color and life for an immersive picture experience.
Learn more about Billion Rich Colorsopen
Billion Rich Colors
The availability of a billion rich colors gives the TV a palette 64-times broader than conventional televisions, to reproduce images with far more subtle and precise gradations, for a more lifelike picture.
Stellar color precision thanks to nano particles
Nano Cell™ technology maximizes the display's color quality right in the TV panel. Enjoy accurate colors with no color shift or distortion.
Learn more about True Color Accuracyopen
Ultra-fine color expression through
Nano Cell™ technology
How do we see color? The wavelengths of reflected light determine
what color you see. Nano Cell Display composed of nano particles
integrated in panel absorbs any light interference and drastically
enhances the color purity displayed on screen. Nano Cell Display projects
more elaborate colors than conventional displays.
It’s time to re-evaluate your TV viewing habit
Rather than force viewers to crowd into the narrow 'sweet spot', the exceptional color and contrast of LG SUPER UHD TV hold up even from wide angles. Now everyone on the couch will have an ideal viewing experience.
Where do you sit when watching TV?open
Research shows that about 60% of people watch TV off axis,
defined as any viewing angle that is more than 15° from center at which picture quality begins to degrade in a conventional TV.
The optimal viewing experience from any angle
Nano Cell™ Display enhances off-axis color consistency and eliminates worries about color distortion due to viewing angle.
Learn more about Wide Viewing Angleopen
“I want the same consistent color …The Nano Cell™ technology is fantastic.”
Dave Helmly / Head of Global Digital Video Audio Field Operations, Adobe
* The relative size of the color gamut set at 100% when viewed from the center (0 degree).
* The data is based on LG internal research.
unlike other conventional HDRs
LG SUPER UHD TV supports premium HDR content mastered
by Dolby Vision™ and is even compatible with generic HDR10 and HLG.
LG’s very own Active HDR technology optimizes HDR picture quality
scene by scene for you to enjoy a more vivid and life-like viewing experience.
Learn more about Active HDR with Dolby Vision™open
LG SUPER UHD TV supports Dolby Vision™,
the premium HDR format, as well as HDR10 and HLG.
By applying exclusive scene-by-scene processing,
LG SUPER UHD TV takes picture quality and viewing enjoyment to the next level.
* The compatibility for HDR playback may vary by the format and country.
*The logo on TV stand may differ by country.
Powerful sound co-designed by harman/kardon®
The LG onboard speaker system has been co-designed by the sound experts of harman/kardon®, and then custom-tuned to provide clean, powerful, full-range audio in the living room.
*webOS GUI may differ by country.
LG webOS 3.5,
security you can trust
The security manager in webOS3.5, earns prestigious CC international security certification and UL CAP2900-1 certification for its ability to provide superior privacy protection. It prevents the installation of unauthorized applications, hacking and leaks of privacy.