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77'' LG OLED evo Z3 8K Smart TV
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77" LG OLED evo Z3 8K Smart TV
Where to Buy
LG OLED 10 Year Celebration Package
Promotion period: Until 31 August 2023
Learn more
Limited Offer:
Free HK$2,000 supermarket e-Vouchers & LG Sound Bar SN10Y
Learn more
A video shows the 10 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple, pink, and orange fireworks. A video shows the 10 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple, pink, and orange fireworks.

10 Years of LG OLED.
A Decade at the Top.

FIND OUT MORE
*Source: Omdia. Unit shipments, 2013-2022. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.

LG OLED evo. The Trailblazer of a Definitive Decade.

What makes LG OLED evo the pinnacle of the world's No.1 OLED brand? Iconic firsts with alluring form factors that challenge your imagination. A brighter, bolder picture2, so realistic, you feel like part of the scene. Advanced technology1 that's constantly evolving and refining how you experience TV. And confidence that allows us to offer a 5-year warranty3.
An image presenting the key features of the LG OLED evo Z3 against a black background with a pink and purple firework display. The pink reflection from the firework display on the ground shows the words "OLED evo." Within the picture, an image depicting the α9 AI Processor 8K Gen6 shows the chip standing before a picture of a lake scene being remastered with the processing technology. An image presenting Brightness Booster Max shows a bird with deep contrast and bright whites. An image presenting the 5-Year Panel Warranty shows the Premium OLED Z3 warranty logo with the display in the backdrop. An image presenting Sleek OLED Design shows the floor stand LG OLED evo Z3 in front of a large window looking out onto a cityscape in a clean, minimalist living room. An image presenting the key features of the LG OLED evo Z3 against a black background with a pink and purple firework display. The pink reflection from the firework display on the ground shows the words "OLED evo." Within the picture, an image depicting the α9 AI Processor 8K Gen6 shows the chip standing before a picture of a lake scene being remastered with the processing technology. An image presenting Brightness Booster Max shows a bird with deep contrast and bright whites. An image presenting the 5-Year Panel Warranty shows the Premium OLED Z3 warranty logo with the display in the backdrop. An image presenting Sleek OLED Design shows the floor stand LG OLED evo Z3 in front of a large window looking out onto a cityscape in a clean, minimalist living room.
*Screen images simulated.
**Brightness differs by series and size.

Only 10 Years of Expertise Creates 8K Like This

A video opens with the words LG SIGNATURE OLED 8K in a white font and LG OLED Z3's Floor Stand against a black background. Then, the words disappear, and the OLED screen appears above its base. The video zooms out to show the whole LG OLED Z3. Its screen is filled with a colorful abstract artwork and the background changes to a blue and purple gradient. A video opens with the words LG SIGNATURE OLED 8K in a white font and LG OLED Z3's Floor Stand against a black background. Then, the words disappear, and the OLED screen appears above its base. The video zooms out to show the whole LG OLED Z3. Its screen is filled with a colorful abstract artwork and the background changes to a blue and purple gradient.
α9 AI Processor 8K Gen6

A Decade of Evolution at Its Core

Enter the world of α-realism1, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 8K Gen6.
A video of the α9 AI Processor 8K Gen6 against a circuit board. The board illuminates, and green lights emit from the chip representing its power. A video of the α9 AI Processor 8K Gen6 against a circuit board. The board illuminates, and green lights emit from the chip representing its power.
background image background image

  • AI Super Upscaling

    The AI processing system uses AI Noise Reduction and AI Super Resolution to classify images and remove noise based on their category. Then, deep learning algorithms enhance faces and objects to make them look more defined, expressive, and multi-dimensional without appearing artificial.
    An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.

  • OLED Dynamic Tone Mapping Pro

    OLED Dynamic Tone Mapping Pro refines imagery through an enhancement process that emphasizes contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas.
    A video showing an image of a person camping among mountains. A grid overlays the image to represent the different areas refined for brighter, more expressive imagery.
    Watch the Full Movie

  • HDR Expression Enhancer

    HDR Expression Enhancer applies individual tone mapping curves to the objects your eyes are naturally drawn to, making them stand out sharply and expressively.
    A video of a pink flamingo standing in a lake. A grid overlay covers only the flamingo, making it stand out brightly and vividly against its muted surroundings.
    Watch the Full Movie

  • AI Sound Pro

    AI Sound Pro virtually mixes the sound to create the effect of 9.1.2 surround speakers, remastered for clarity and balance control.
    An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.
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*Screen images simulated.
**Soundbar can be purchased separately.
Brightness Booster Max

Behold Even Brighter OLED

LG OLED's iconic self-lit pixels shine brighter2 than before with the Light Boosting Alogirthm, Light Control Architecture, and other refinements driven by α9 AI Processor 8K Gen6.
A video showing 2 images of a bird side by side. The side representing Brightness Booster Max appears brighter and then fills the screen. A video showing 2 images of a bird side by side. The side representing Brightness Booster Max appears brighter and then fills the screen.
*Brightness differs by series and size.
An image of the Northern Lights is displayed on an LG OLED TV. The top corner of the TV is shown against a black background, where a sky-like gradiation continues. The 5-year panel warranty logo is also displayed on the TV screen. An image of the Northern Lights is displayed on an LG OLED TV. The top corner of the TV is shown against a black background, where a sky-like gradiation continues. The 5-year panel warranty logo is also displayed on the TV screen.
5-Year Panel Warranty

Confidence in a Decade of Craftsmanship

LG OLED's premium craftsmanship mastered over a decade allows us to offer you a generous 5-year panel warranty3.
FIND OUT MORE
SELF-LIT OLED

No Backlight Necessary

"Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight. "
A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, color filter, and OLED come together to produce an image so bright that it reflects below the TV like on water. A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, color filter, and OLED come together to produce an image so bright that it reflects below the TV like on water.
SELF-LIT OLED SELF-LIT OLED

  • Infinite Contrast

    With deep dark blacks that can only be achieved by self-lit pixels, bold contrast reveals details your eyes usually miss with crisp, defined visuals.
    A video of a man hiking shown through a caved tunnel. A slider moves across the screen, applying Infinite Contrast to the image.
    Watch the Full Movie

  • 100% Color Fidelity & 100% Color Volume

    With 100% color fidelity and volume, colors are displayed exactly like the original, with rich tones in both bright and dark environments.
    Intertek Color Fidelity certification. Intertek Color Volume certification.
  • An image of a parrot's tail against a black background is displayed on the top corner of a slim OLED TV against a black background. Each color on the parrot's feathers is vivid and boldly defined.
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*Screen images simulated.
**LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
***Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

Hear Sounds and Sights Come Together as One

TV and Soundbar in Harmony

Use your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

An image of an LG OLED TV in a room showing a music concert. Blue curved lines depicting TV sound and purple curved lines expressing Soundbar sound fill the space. An image of an LG OLED TV in a room showing a music concert. Blue curved lines depicting TV sound and purple curved lines expressing Soundbar sound fill the space.

More Sound Settings

Connect your LG OLED TV to an LG Soundbar and automatically switch to Soundbar Mode, revealing 3 new settings.

An image of an LG OLED TV with Soundbar. A video of a boy playing the guitar plays on screen with Soundbar Mode's settings overlayed on top. An image of an LG OLED TV with Soundbar. A video of a boy playing the guitar plays on screen with Soundbar Mode's settings overlayed on top.
*Soundbar Mode may vary by TV models.
**Soundbar Mode control may vary by soundbar models.
***Soundbar can be purchased separately.
webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.
A clip from a sci-fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content. A clip from a sci-fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content.
*Screen images simulated.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.
A video showing WebOS's home screen. A cursor clicks on the initial in the top right corner and switches to another profile. A video showing WebOS's home screen. A cursor clicks on the initial in the top right corner and switches to another profile.

Quick Card

Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.
A video showing WebOS's home screen. The cursor clicks on the Game Quick Card and then the Sports Quick Card, both of which lead to screens with related content. A video showing WebOS's home screen. The cursor clicks on the Game Quick Card and then the Sports Quick Card, both of which lead to screens with related content.

AI Picture Wizard

Pick your favorite images, and AI Picture Wizard analyzes 85M cases from 27 categories to set your ideal sharpness, contrast, and chroma.
A video shows a gallery featuring images of a cartoon dragon with differing contrast, brightness, color, etc. Two images are selected and then merged to create a personalized image settings profile. A video shows a gallery featuring images of a cartoon dragon with differing contrast, brightness, color, etc. Two images are selected and then merged to create a personalized image settings profile.

AI Concierge

Get recommendations for new things to watch based on your voice search history.
An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen. An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen.
*Screen images simulated.
**Supported menus and apps may vary by region.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.

Sights and Sounds Come To Life

Sleek OLED Design

Clean-Cut Sophistication

LG OLED evo Z3's clean design, refined over 10 years of design iterations, adds understated style to your space for an aesthetic that goes beyond the usual luxury. Your home feels like an art exhibition with the 77-inch Gallery Design, while the 88-inch model with a Floor Stand sits proud like a piece of furniture.
An image of LG OLED Z3's Gallery Design on the wall of an ornate room. An image of LG OLED Z3 with a Floor Stand in front of a window overlooking a cityscape. An angled view of LG OLED Z3's corner, edge, and Floor Stand. An image of LG OLED Z3's Gallery Design on the wall of an ornate room. An image of LG OLED Z3 with a Floor Stand in front of a window overlooking a cityscape. An angled view of LG OLED Z3's corner, edge, and Floor Stand.
*Screen images simulated.
**Soundbar can be purchased separately.

Spellbinding Cinema

Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

An image of an LG OLED TV in a room playing an action movie. Sound waves create a dome between the sofa and the TV, depicting immersive spatial audio. An image of an LG OLED TV in a room playing an action movie. Sound waves create a dome between the sofa and the TV, depicting immersive spatial audio.

The True Picture

Picture processing can remove a movie's intended charm. Filmmaker Mode preserves the director's cut for a more authentic way to enjoy films.

An image of a film editor mastering a movie. An image of a film editor mastering a movie.

Endless Libraries of Entertainment

Tune into all the streaming services you love straight from your TV, including Netflix4, Disney+5, Viu TV, Prime Video6 and Apple TV+7.

A poster of Wednesday from Netflix, National Treasure from Disney+, The Rings of Power from Prime Video and Ted Lasso from Apple TV Plus. A poster of Wednesday from Netflix, National Treasure from Disney+, The Rings of Power from Prime Video and Ted Lasso from Apple TV Plus.
*Content and app availability may vary by region.
**Separate subscriptions required for OTT services.
Ultimate Gaming

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.
An image of three men playing a racing game on an LG OLED TV in a modern city apartment. An image of three men playing a racing game on an LG OLED TV in a modern city apartment.
*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.
Game Dashboard & Optimizer

Game Settings at a Glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.
Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game. Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.
Cloud Gaming

A World of Games to Play

Access GeForce NOW directly from your TV and discover a library with a colossal number of games to choose from.
Cyberpunk 2077 game poster. Cyberpunk 2077 game poster.
*GeForce NOW subscription may be required.
The Sports Sensation

The Only Match for Games That Take Your Breath Away

Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α9 AI Processor 8K Gen6 — ideal for watching two games at once with Multi View.
An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop. An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.
*Image is for illustration purposes only.
Eco-friendly LG OLED cardboard packaging depicted around thriving trees and mountains. Eco-friendly LG OLED cardboard packaging depicted around thriving trees and mountains.
Sustainability

The Circle of Life

From green product design to reduced packaging, energy-efficient use, and a waste recovery system, LG OLED considers the planet from production to disposal.
FIND OUT MORE
*The above content and certification refer to 65C3 and may vary by model.
**All 2023 LG OLED models feature eco-friendly packing.
***All Z3, G3, C3, B3 and A3 models are certified "Eco Product".
****The "Reducing CO2" footprint label applies to 77/65/55/48/42C3. All G3 & 83C3 models features a "CO2 Measured" label.
1.α-realism refers to the realistic image and sound quality driven by LG's α9 AI Processor 8K Gen6.
2.Compared to non OLED evo models and based on the Full White measurement.
3.In the 1st - 3rd year of the warranty, panel, parts, and labor costs are covered. In the 4th - 5th year of the warranty, only panels are covered, and labor will be charged.
4.Netflix streaming membership required.
5.Disney+ subscription required. Subject to terms at http://www.disneyplus.com ⓒ 2023 Disney and its related entities.
6.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
7.Subscription required for Apple TV+. Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other regions.
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PICTURE (DISPLAY)
  • Display Type
    8K OLED
    Display Resolution
    8K (7,680 x 4,320)
  • Refresh Rate
    120Hz Native
    Wide Color Gamut
    OLED Color
PICTURE (PROCESSING)
  • Picture Processor
    α9 AI Processor 8K Gen6
    AI Picture
    AI Picture Pro 8K
  • AI Upscaling
    AI Super Upscaling 8K
    AI Genre Selection
    Yes (SDR/HDR)
  • AI Brightness Control
    Yes
    HDR (High Dynamic Range)
    Dolby Vision / HDR10 / HLG
  • FILMMAKER MODE™
    Yes
    HFR (High Frame Rate)
    4K 120 fps (HDMI, USB)
  • Dynamic Tone Mapping
    Yes (OLED Dynamic Tone Mapping Pro)
    Dimming Technology
    Pixel Dimming
  • Motion
    OLED Motion
    Picture Mode
    10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))
GAMING
  • G-Sync Compatible (Nvidia)
    Yes
    FreeSync Compatible (AMD)
    Yes
  • HGIG Mode
    Yes
    Game Optimizer
    Yes (Game Dashboard)
  • ALLM (Auto Low Latency Mode)
    Yes
    VRR (Variable Refresh Rate)
    Yes
SMART TV
  • Operating System (OS)
    webOS 23
    ThinQ
    Yes
  • Intelligent Voice Recognition
    Yes
    Magic Remote Control
    Built-In
  • Smartphone Remote App
    Yes (LG ThinQ)
    Hands-free Voice Control
    Yes
  • Art Gallery
    Yes
    Full Web Browser
    Yes
  • Sports Alert
    Yes
    Multi View
    Yes
  • Room to Room Share
    Yes (Sender/Receiver)
    Family Settings
    Yes
  • Always Ready
    Yes
    USB Camera Compatible
    Yes
AUDIO
  • Audio Output
    60W
    Speaker System
    4.2 Channel
  • Speaker Direction
    Down Firing
    Dolby Atmos
    Yes
  • AI Sound
    AI Sound Pro (Virtual 9.1.2 Up-mix)
    Clear Voice Pro
    Yes
  • AI Acoustic Tuning
    Yes
    WiSA Ready
    Yes (Up to 2.1 Channel)
  • LG Sound Sync
    Yes
    Sound Mode Share
    Yes
  • Simultaneous Audio Output
    Yes
    Bluetooth Surround Ready
    Yes (2 Way Playback)
  • Audio Codec
    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
CONNECTIVITY
  • HDMI Input
    4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (4 port))
    Simplink (HDMI CEC)
    Yes
  • HDMI Audio Return Channel
    eARC (HDMI 2)
    USB Input
    3ea (v 3.0 1ea / v2.0 2ea)
  • Wi-Fi
    Yes (Wi-Fi 6)
    Bluetooth Support
    Yes (v 5.0)
  • Ethernet Input
    1ea
    RF Input (Antenna/Cable)
    1ea
  • SPDIF (Optical Digital Audio Out)
    1ea
ACCESSIBILITY
  • High Contrast
    Yes
    Gray Scale
    Yes
  • Invert Colors
    Yes
DIMENSIONS AND WEIGHTS
  • TV Dimensions without Stand (WxHxD)
    1717 x 984 x 33.3
    TV Dimensions with Stand (WxHxD)
    1717 x 1044 x 323
  • Packaging Dimensions (WxHxD)
    1879 x 1130 x 228
    TV Stand (WxD)
    1531 x 323
  • TV Weight without Stand
    43.9
    TV Weight with Stand
    44.7
  • Packaging Weight (Overseas)
    56.9
    VESA Mounting (WxH)
    400 x 400
POWER
  • Power Supply (Voltage, Hz)
    AC 100~240V 50~60Hz (Hongkong), AC 100~220V/50Hz (China)
    Standby Power Consumption
    Under 0.5W
ACCESSORIES INCLUDED
  • Remote
    Magic Remote
    Remote Control Batteries
    Yes (AA x 2EA)
  • Power Cable
    Yes (Attached)
    IR Blaster Cable
    Yes

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*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
Watch your favourite television shows, movies and live sport in new levels of detail and depth with LG 4K TVs including OLED, NanoCell and Ultra HD. Expand your horizons with hour upon hour of online content streamed directly to your TV. Take control via voice, with AI ThinQ technology. Explore NanoCell TVs, OLED TVs, and Ultra HD TVs today.