It’s show time!

Forget everything you (think you) know about TV—the all-new LG SIGNATURE OLED TV W7 is changing the game as we know it. Unlike previous models, OLED does not require any backlighting whatsoever as it is self-emitting. OLED boats one-of-a-kind contrast which translates into deep colour richness and colour accuracy, while enhancing clarity in dark scenes. In other words, OLED technology provides you with perfect colour on perfect black and a wide colour gamut — from any perspective. No more craning needed to get that perfect line of sight, and no more need to drastically darken your Iiving room to get that perfect light. OLED technology means perfect results in any light."


The OLED W7 doesn’t just provide its users with perfect picture but also stands out for its exceptionally thin design. Without the need for a backlight, the LG SIGNATURE OLED TV W7 sets the standard in space utilization and can proudly claim such a title. Called the “The Wallpaper TV,” the screen is no wider than a £2 coin. It’s an impressive sight to see in action—and one that will surprise any guests you have in your living room. And yet, what impresses most about the LG SIGNATURE OLED TV W7 is not its range of design features, but what it can do regarding content.

Hollywood-level formatting from the comfort of your home

With its OLED Active HDR technology, you can watch any film or program in the highest quality available. Do you enjoy the classics? So does LG. HDR technology is capable of delivering HDR quality on lower formats by upscaling them. Essentially, the LG SIGNATURE OLED TV W7 automatically enhances picture quality in order to achieve the crispest and sharpest image, regardless of the movie or format. Essentially, no matter what the newest Hollywood formatting trends are, the OLED W7 Series allows for the ultimate viewing experience in the comfort of your home.

An audio experience like no other

No TV-watching experience would be complete without equally impressive sound. LG is proud to debut Dolby Atmos® in its TVs. Every LG SIGNATURE OLED TV W7 comes with a unique and innovative OLED Hub. When powering on your TV, two speakers neatly emerge from the Hub and deliver a truly immersive sound. Don’t just watch the film, be a part of it!

Without the need for any other set-up or speakers, the sound surrounds you and places you in the centre of the action. But with sound so precise, it’s easy to forget that you are watching a film—and not in one! The astonishing design and incredible performance of the LG SIGNATURE OLED TV W7 have been recognized for its achievements garnering over 40 awards at CES 2017—the largest haul in the TV category. Without a doubt, the LG SIGNATURE OLED TV W7 is the absolute ultimate Home Cinema."

The LG SIGNATURE OLED TV W7, with its razor-sharp image quality, OLED enhanced clarity, and crisp audio, it is revolutionizing what it means to not just watch TV, but to experience in a totally immersive way.

Life's Good!