LG 27” 4K UHD IPS Smart Monitor with webOS
*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
LG Smart Monitor logo.
Adapt to any task or environment with numerous possibilities. Powered by webOS, you can manage home office tasks without a PC and enjoy a wealth of content, seamlessly balancing work and entertainment. Enjoy a large 27-inch display, and stunning 4K picture quality in your own space.
Front view of a black LG monitor on a desk, displaying layered screen resolutions for comparison, with cameras, books, colour chips, and speakers arranged around it.
*Images have been simulated to enhance feature understanding, and may differ from actual use experience.
*The above keyboard and mouse are not included in the package (sold separately).
27” 4K UHD IPS Display
4K UHD (3840x2160) IPS display with HDR 10 and up to 90% DCI-P3 colour Gamut delivers a high contrast ratio and precise colours. It lets you experience visual immersion, from enjoying entertainment to processing work.
It showcases an astronaut and a colourful abstract image with vibrant 4K UHD colours.
*Images have been simulated to enhance feature understanding, and may differ from actual use experience.
*Brightness: 350nits (Typ.), colour Gamut: DCI-P3 90% (Typ.)
webOS
Thanks to webOS, enjoy seamless access to a variety of content through apps like Netflix, Prime Video, Disney+, YouTube, Apple TV, and free LG Channels. Get personalised recommendations, explore apps like Sports, Game, and LG Fitness, and easily control everything with a remote. The 3-side borderless design of the slim white body enhances immersion, while 5Wx2 stereo speakers deliver crystal-clear sound for the ultimate viewing experience.
A photo showcasing various content on WebOS.
*Images have been simulated to enhance feature understanding, and may differ from actual use experience.
*Built-in streaming services and apps may differ by country.
*An internet connection and subscriptions to streaming services are required. Additional fees may apply for some services, as they are not included and require separate subscriptions.
*Provides a host of customised apps and services, including music, sports, home office, and cloud gaming for each registered account.
webOS
webOS enables you to remotely access your PC and Cloud PC via Remote PC. This functionality lets you utilise various home office services, including video conferencing and cloud-based applications, all without a PC.
*Images have been simulated to enhance feature understanding, and may differ from actual use experience.
*The above keyboard, mouse, headset, and game controller, webcam (Pogo type) are not included in the package (sold separately).
*Remote PC is only available on PCs with Windows 10 Pro or later OS.
*Internet connection and subscription to related streaming services are required. Separate streaming services may require a subscription payment, and they are not provided (purchased separately).
*Remote PC functionality is supported on Windows 10 Pro or later versions and is compatible with third-party PCs that support remote PC connection, including gram.
*Supported services may differ by country.
Game
No need for a gaming console - play games through LG Smart Monitor. Access cloud games directly from Home and swiftly connect to streaming apps for game content.
Music
Enjoy customised music immersively with 5W x 2 stereo speakers. You can search for music easily and access recently played songs from your streaming services quickly. Also, it recommends popular songs based on your preference.
Sports
Support your team with personalised service. It shows updated information on your favourite sports team based on your profile.
LG Fitness
Transform your living room into a personal gym with LG Fitness. Enjoy a wide range of workouts, track your progress, and achieve your goals, all from the comfort of your couch.
*Images have been simulated to enhance feature understanding, and may differ from actual use experience.
*The above keyboard, mouse, headset, and game controller are not included in the package (sold separately).
*Internet connection and subscription to related streaming services are required. Separate streaming services may require a subscription payment, and they are not provided (purchased separately).
*Gaming Portal availability may vary by region. In unsupported regions, users will be redirected to the existing Gaming Hub.
*Supported services may differ by country.
Brightness Control
Brightness Control detects light sources in your space and automatically adjusts the screen brightness for crisp and clear visuals, whether it's day or night.
The left image shows the daytime appearance with the brightness adjustment feature, while the right image shows the nighttime appearance with the same feature.
*Images have been simulated to enhance feature understanding, and may differ from actual use experience.
Dynamic Tone Mapping
Enjoy visuals as they were meant to be seen, with Dynamic Tone Mapping adjusting brightness and contrast for optimal detail and realism. Movies and games come alive with rich immersion and consistent quality across all content.
*Images have been simulated to enhance feature understanding, and may differ from actual use experience.
*Available only when HDR video signal is input.
Simple design
The 3-side borderless design of the slim white body, combined with the slim-flat stand, blends into your office or home, occupying minimal space. It allows an ideal viewing experience through convenient tilt adjustment.
Stylish space-saving design.
*The images simulated to enhance feature understanding. It may differ from actual use.
*Tilt: -5-15˚
USB-C
USB-C port allows from display and data transferring to connected device charging (up to 65W), enabling support for your laptop, all at the same time over a single cable.
A laptop is connected to a LG Smart Monitor via USB-C. It is charging through USB-C while displaying the same screen.
*Images have been simulated to enhance feature understanding, and may differ from actual use experience.
*To use ThinQ features, please install the 'LG ThinQ' app from the Google Play Store or Apple App Store on your smartphone and connect to Wi-Fi. Refer to the application's help section for detailed usage instructions.
*Wireless internet at home is required to register appliances in the LG ThinQ app.
*The actual functionalities of the LG ThinQ app may vary depending on the product and model.
*This product is registered as a TV in the LG ThinQ app. You can change the registered device name in the LG ThinQ app.
*Through the LG ThinQ app, you can use volume control, pointer, and power functions.
With the ThinQ app, the monitor can be easily controlled remotely using voice commands via Alexa, ensuring that the smart monitor serves as more than just a display. It becomes a central hub for all your entertainment and productivity needs, elevating your overall multimedia experience. All of this requires only the Magic Remote.
A woman is turning up the LG Smart Monitor’s volume using a Magic Remote.
*The images simulated to enhance feature understanding. It may differ from actual use.
*To work properly, you need to connect the LG Smart Monitor to the ThinQ app.
*The screen-shown images may differ from the actual app's. The services may vary depending on the region/country or the app versions.
*You can change language and region settings of 22 languages for 146 countries: English / Korean / Spanish / French / German / Italian / Portuguese / Russian / Polish / Turkish / Japanese / Arabic (Saudi/UAE) / Vietnamese / Thai / Swedish / Taiwanese / Indonesian / Danish / Dutch / Norwegian / Greek / Israeli (e.g., USA/English).
**The Remote Control is included in the package.
**Magic Remote is sold separately and may vary by country.
**Alexa functionality is available. Please refer to product specifications for details.
AirPlay 2 + Screen Share + Bluetooth
Effortlessly share content from your smart device to our monitor with AirPlay 2* (for Apple devices), Screen Share** (for Android devices). Connect instantly and enjoy a seamless viewing and audio experience on a larger screen with just a few taps.
*Apple and related marks and logos are trademarks of Apple Inc. Supported features may vary by countries and regions.
*To use AirPlay and HomeKit with this monitor, the latest version of iOS, iPadOS, or macOS is recommended. Apple, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries and regions. The Works with Apple Home badge is a trademark of Apple Inc.
*Screen Share : Supported on Android or Windows 10 and above.
*Connect your device to the same network as your monitor.
LG Switch app
The LG Switch app optimises your monitor for both work and life. You can quickly navigate and select smart functions with the keyboard and mouse, while seamlessly switching between your PC and webOS using shortcut keys. Plus, you can easily split the display into up to 6 sections, change the theme design, or launch a video call platform with a mapped hotkey.
Discover the convenience of Quick Control on the LG Smart Monitor, which provides easy access to menus through simple actions.
*Images have been simulated to enhance feature understanding, and may differ from actual use experience.
*LG Switch app is a PC-only application.
*To download the latest version of the LG Switch app, visit LG.com.
Multi ports
Our smart monitor offers 2xHDMI, 2xUSB, and USB-C ports compatible with various devices for a smooth display. It allows a clutter-free desk setup for ideal space utilisation.
*Images have been simulated to enhance feature understanding, and may differ from actual use experience.
*Images have been simulated to enhance feature understanding, and may differ from actual use experience.
*This stand is designed to support head weights between 4kg~6.5kg, and damage caused by exceeding this limit is not covered under warranty.
*Depending on the monitor installed, the screen switching function (Pivot) may not be available.
*This stand is not included in the package (sold separately).
Size [Inch]
27.0
Resolution
3840 x 2160
Panel Type
IPS
Aspect Ratio
16:9
Color Gamut (Typ.)
DCI-P3 90%
Curvature
N/A
Refresh Rate (Max.) [Hz]
60
Response Time
5ms (GtG at Faster)
Display Position Adjustments
Tilt
Product name
27U731SA-W
Year
2025
Size [Inch]
27.0
Size [cm]
68.4
Resolution
3840 x 2160
Panel Type
IPS
Aspect Ratio
16:9
Pixel Pitch [mm]
0.1554 x 0.1554
Color Gamut (Min.)
DCI-P3 86%
Color Gamut (Typ.)
DCI-P3 90%
Color Depth (Number of Colors)
1.07B
Contrast Ratio (Min.)
700:1
Contrast Ratio (Typ.)
1000:1
Response Time
5ms (GtG at Faster)
Refresh Rate (Max.) [Hz]
60
Viewing Angle (CR≥10)
178º(R/L), 178º(U/D)
Curvature
N/A
Brightness (Min.) [cd/m²]
280
Brightness (Typ.) [cd/m²]
350
HDR 10
YES
Dolby Vision™
NO
VESA DisplayHDR™
NO
HDR Effect
NO
Mini-LED Technology
NO
Nano IPS™ Technology
NO
Advanced True Wide Pol.
NO
Color Calibrated in Factory
NO
HW Calibration
NO
Auto Brightness
YES
Flicker Safe
NO
Reader Mode
NO
Color Weakness
NO
Super Resolution+
NO
Motion Blur Reduction Tech.
NO
NVIDIA G-Sync™
NO
AMD FreeSync™
NO
VRR
N/A
Black Stabilizer
NO
Dynamic Action Sync
NO
Crosshair
NO
FPS Counter
NO
OverClocking
NO
User Defined Key
NO
Auto Input Switch
NO
RGB LED Lighting
NO
PBP
NO
PIP
NO
Smart Energy Saving
YES
Camera
NO
Mic
NO
LG Calibration Studio (True Color Pro)
NO
Dual Controller
NO
OnScreen Control (LG Screen Manager)
NO
LG UltraGear™ Control Center
NO
D-Sub
NO
DVI-D
NO
HDMI
YES(2ea)
DisplayPort
NO
DP Version
N/A
Thunderbolt
NO
USB-C
YES(1ea)
USB-C (Data Transsmission)
YES
USB-C (Power Delivery)
65W
Daisy Chain
NO
USB Upstream Port
YES (USB-C, 1ea)
USB Downstream Port
YES (USB-A, 2ea)
Built-in KVM
NO
LAN (RJ-45)
NO
SPDIF out (Optical Digital Audio Out)
NO
Audio In
NO
Mic In
NO
Headphone out
NO
Line out
NO
Speaker
5W x2
DTS HP:X
NO
Maxx Audio
NO
Rich Bass
NO
Bluetooth Connectivity
YES
Dolby Atmos
N/A
Type
External Power(Adapter)
AC Input
100~240Vac, 50/60Hz
Power Consumption (Sleep Mode)
Less than 0.5W
Power Consumption (DC Off)
Less than 0.5W
Display Position Adjustments
Tilt
Wall Mountable [mm]
100 x 100 mm
Dimension with Stand (W x H x D) [mm]
613.2 x 452 x 209.9
Dimension without Stand (W x H x D) [mm]
613.2 x 372.6 x 45.6
Dimension in Shiping (W x H x D) [mm]
768 x 130 x 435
Weight with Stand [kg]
5.85kg
Weight without Stand [kg]
4.55kg
Weight in Shipping [kg]
8.05kg
D-Sub
NO
DVI-D
NO
HDMI
YES
Thunderbolt
NO
USB-C
NO
Display Port
NO
USB A to B
NO
Remote Controller
YES (Slim Remote)
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