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Hey Google, turn on express freeze on the refrigerator
Enter the world of α-realism¹, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6.
An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.
OLED Dynamic Tone Mapping Pro refines imagery through an enhancement process that emphasizes contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas.
HDR Expression Enhancer applies individual tone mapping curves to the objects your eyes are naturally drawn to, making them stand out sharply and expressively.
*Screen images simulated.
While traditional LCD TVs feature bulky layers of backlights and color filters, OLED is made up purely of self-lit pixels for unrivaled contrast and sleek design.
A side-by-side view of an LCD and an OLED. The LCD side shows low contrast and grayish dark areas of the rocky landscape. The OLED side shows dark blacks, vivid colors, and high, natural contrast. A comparison between LCD and OLED's layers of display. LCD's many layers are shown, featuring a polarizer and glass, color filter, cell, TFT glass, polarizer, combined optical sheet, and backlight/edge-lit LEDs. OLED's few layers are presented, showing just a polarizer and glass, color refiner, and TFT/OLED.
With deep dark blacks that can only be achieved by self-lit pixels, bold contrast reveals details your eyes usually miss with crisp, defined visuals.
With 100% colour fidelity and volume, colours are displayed exactly like the original, with rich tones in both bright and dark environments.
Intertek Color Fidelity certification. Intertek Color Volume certification. An image of a parrot's tail against a black background is displayed on the top corner of a slim OLED TV against a black background. Each color on the parrot's feathers is vivid and boldly defined.
*Screen images simulated.
**LG OLED Panel is certified by Intertek for 100% colour Fidelity measured to CIE DE2000 with 125 colour patterns.
***Display colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.
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LG has partnered with Klarna to help give our customers flexible payment options for eligible purchases on LG.com/uk.
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