For over 12 years, LG has continuously delivered revolutionary OLED technology that drives our industry forward.
Know our history from the world's first OLED TV to our 2025 OLED innovations with AI.
*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.
*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
Dedicated to OLED, our alpha AI processor continues to impress with its state-of-the-art technology. For more than a decade, each new evolution constantly elevates the standards of OLED excellence.
The evolution of each alpha AI processor from 2018 to present are shown. Embedded text shows the processor innovation or upgrade that was introduced per year ending with the latest one, hyper-personalization based on 1.6 billion picture and 40 million sound data points.
*Specifications may vary by model.
Experience breathtaking visuals only perfect black OLED can deliver. Enjoy perfect blacks, perfect colour, smooth gradation without haze, an infinite contrast ratio, all in real resolution with clear pixels.
Wall-mounted LG OLED TV. On its screen is a mountain range against an evening sky filled with stars. The screen is split in half. On one end labeled Non Perfect Black display, the colours are dull and gray, the stars are hardly visible. On the other end labeled Perfect Black display, the blacks are deep and dark, the stars are bright and white, resulting in a very pleasing picture with high contrast.
*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).
*Actual performance may vary depending on the ambient lighting and viewing environment.
Colourful parrot in ultra-high definition against a black background. Water drops are suspended in the air all around it. The image showcases Perfect Colour as each different hue on the parrot's body is vibrant and vivid. The dark background with the detailed water splashes also highlights how the screen is reflection-free. Different logo certifications from UL and Intertek are visible. These refer to its 100% Colour Fidelity, 100% Colour Volume, and reflection-free claim. Text is also visible, check the Perfect Colour certification mark.
*'Reflection Free' applies to OLED M5 83/77/65 inches & OLED G5 83/77/65/55 inches.
*'100% Colour Fidelity' and '100% Colour Volume to DCI-P3' applies to 2025 OLED TVs.
*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.
*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard colour volume as verified independently by Intertek.
*The LG OLED Display is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 colour patterns.
*The reflectance of the display is defined as the Specular Component Included (SCI) value at 550nm, independently tested by Intertek.
*LG OLED Display is measured to be under 1% as a reflection free display by Intertek.
Our OLED TVs meet some of the highest cinema standards. Hear how acclaimed industry professionals personally prefer the innovativeness and quality of
LG OLED TVs.
LG AI Magic Remote against an abstract background. The AI button is highlighted. There is a graphic UI representation with icons of how the AI button allows users to access different AI functionality. The services include AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, and AI Sound Wizard. The mouse-like functionality is then showcased as the cursor appears over an interface, showing how the remote offers simplified controls.
Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.
*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.
*Some features may require an internet connection.
*AI Voice Recognition is only provided in countries that support NLP in their native language.
*AI Magic Remote may require a separate purchase depending on your TV's size, model, and region.
LG AI Voice ID Recognises each user's unique voice signature and offers personalised recommendations the moment you speak.
Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.
Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.
*AI Voice ID may show reduced or limited content depending on region and network connectivity.
*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*It works only with apps that support the Voice ID account.
*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*In the US and Korea, AI Search uses the LLM Model.
*AI Chatbot available in countries supporting NLP in their native language.
*It is possible to link the AI chatbot to customer service.
*Some features may require an internet connection.
One short press on the AI button on your remote opens up your AI Concierge which provides customised keywords and recommendations based on your search and watching history.
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.
Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.
*AI Concierge's supported menus and apps may vary by country.
*AI Concierge's menu displays may be different upon release.
*AI Concierge's keyword recommendations may vary according to the app and time of day.
Three different living rooms with an LG True Wireless TV showing how clutter-free the space is without the need for wires. The Zero Connect Box is also seen tucked away somewhere, almost hidden from sight.
*World's first 144Hz Wireless TV as compared to traditional TVs that have a tuner for broadcasting.
*4K 144Hz applies to OLED M5 83/77/65 inches. Other True Wireless models feature a 120Hz refresh rate.
*Visually lossless from internal test results with ISO/IEC 29170-2 with actual performance depending on settings, environment conditions, and usage.
*Zero Connect Box should be installed lower than the TV's wireless receiver.
*Placement of Zero Connect Box in a cabinet may result in signal interference depending on the material and thickness of the cabinet.
*Devices must be connected via wire to the Zero Connect Box.
*Power cable connection to both the TV screen and Zero Connect Box required.
*Upon purchase, customers will either receive the LG OLED evo or LG OLED Signature Zero Connect Box.
Different spaces with an LG Signature OLED T TV. In each of these the TV is in transparent mode showing how the T-Contents' visuals blend with reality. In one of the scenes, the information bar is also visible showing the date, time, and temperature.
*4K 144Hz applies to OLED M5 83/77/65 inches. Other True Wireless models feature a 120Hz refresh rate.
*Placement of Zero Connect Box in a cabinet may result in signal interference depending on the material and thickness of the cabinet.
*Zero Connect Box should be installed lower than the TV's wireless receiver.
*Devices must be connected via wire to the Zero Connect Box.
*Power cable connection to both the TV screen and Zero Connect Box required.
*Upon purchase, customers will either receive the LG OLED evo or LG OLED Signature Zero Connect Box.
*World’s first transparent TV as compared to traditional TVs that have a tuner for broadcasting.
*The product transparency determined by internal testing is 43%, this may vary depending on the actual usage environment and conditions.
Our endless innovation even expands into the world of ART. With LG OLED, artists worldwide are inspired to create unique experiences with our display's technology and unmatched visual excellence.
The Suh Se Ok x LG OLED art exhibit is shown with a quote from Suh Do Ho, one of the artists, the uniqueness of a transparent digital canvas immediately caught my attention. The LG Signature OLED T is also visible. Brief descriptions about the artist and Frieze Seoul 2024 can also be seen.
The Shepard Fairey x LG OLED exhibit is featured. Descriptions of Frieze Los Angeles 2024 and about the artist can be seen. The LG OLED evo AI is also visible. Shepard Fairey's quote is highlighted, I wanted to collaborate with LG OLED because the resolution of the screen is incredible. The colour translation is very, very sophisticated.
Artist Six N. Five's exhibit using LG OLED TVs is shown. A brief description of the artist and the Frieze New York 2023 event can be seen. Six N. Five's quote is highlighted, the bright screen, accurate colours, and infinite contrast ratio of the LG OLED TV spark boundless imagination in the artist. The LG OLED evo TV is also shown.
Different LG OLED exhibits and installations at CES are featured. This covers CES 2022, CES 2023, CES 2024, and CES 2025.
LG OLED TV with a colourful abstract artwork on its screen and the alpha 11 AI Processor Gen2 highlighted behind it. Bright lights erupt from the processor and TV showcasing its advanced technology. The world's number one OLED TV for 12 years emblem is also visible.
*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.
Easily compare features side-by-side to choose the best TV for you.
*Features may vary by model. Please see each product page for detailed specifications.
*Specifications may vary by model or screen size.
*Support for some features may vary by region and country.
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