LG OLED 8K Z3 88 inch Smart TV 2023
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LG OLED 8K Z3 88 inch Smart TV 2023

UK EU
OLED88Z39LA

LG OLED 8K Z3 88 inch Smart TV 2023

Front view with LG OLED 8K evo, 10 Years World No.1 OLED Emblem, and 5-Year Panel Warranty logo on screen.
A video shows the 10 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple, pink, and orange fireworks.

10 Years of LG OLED.
A Decade at the Top.

*Source: Omdia. Unit shipments, 2013-2022. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.

LG OLED evo.
The Trailblazer of a Definitive Decade.

What makes LG OLED evo the pinnacle of the world's No.1 OLED brand? Iconic firsts with alluring form factors that challenge your imagination. A brighter, bolder picture², so realistic, you feel like part of the scene. Advanced technology¹ that's constantly evolving and refining how you experience TV. And confidence that allows us to offer a 5-year warranty³.

An image presenting the key features of the LG OLED evo Z3 against a black background with a pink and purple firework display. The pink reflection from the firework display on the ground shows the words "OLED evo." Within the picture, an image depicting the α9 AI Processor 8K Gen6 shows the chip standing before a picture of a lake scene being remastered with the processing technology. An image presenting Brightness Booster Max shows a bird with deep contrast and bright whites. An image presenting the 5-Year Panel Warranty shows the Premium OLED Z3 warranty logo with the display in the backdrop. An image presenting Sleek OLED Design shows the floor stand LG OLED evo Z3 in front of a large window looking out onto a cityscape in a clean, minimalist living room.

*Screen images simulated. 

**Brightness differs by series and size.

Only 10 Years of
Expertise Creates 8K Like This

A video opens with the words LG SIGNATURE OLED 8K in a white font and LG OLED Z3's Floor Stand against a black background. Then, the words disappear, and the OLED screen appears above its base. The video zooms out to show the whole LG OLED Z3. Its screen is filled with a colorful abstract artwork and the background changes to a blue and purple gradient.

α9 AI Processor 8K Gen6

A Decade of Evolution at Its Core

Enter the world of α-realism¹, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 8K Gen6.

*Screen images simulated.

AI Sound Pro

Step Into a Realm of Cinematic Sound

The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that's virtually unheard of.

An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen.

*Screen images simulated.

**Sound may vary according to the listening environment. 

***Must be activated through the sound mode menu.

*Screen images simulated.

**Sound may vary according to the listening environment. 

***AI Acoustic Tuning must be activated in the AI Service menu.

****Remote control may vary by region.

Brightness Booster Max

Behold Even Brighter OLED

LG OLED's iconic self-lit pixels shine brighter2 than before with the Light Boosting Algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor 8K Gen6.

*Brightness differs by series and size.

An image of the Northern Lights is displayed on an LG OLED TV. The top corner of the TV is shown against a black background, where a sky-like gradiation continues. The 5-year panel warranty logo is also displayed on the TV screen.

5-Year Panel Warranty

Confidence in a
Decade of
Craftsmanship

LG OLED's premium craftsmanship mastered over a decade allows us to offer you a generous 5-year panel warranty³.

Sleek OLED Design

Clean-Cut Sophistication

LG OLED evo Z3's clean design, refined over 10 years of design iterations, adds understated style to your space for an aesthetic that goes beyond the usual luxury. Your home feels like an art exhibition with the 77-inch Gallery Design, while the 88-inch model with a Floor Stand sits proud like a piece of furniture.

An image of LG OLED Z3's Gallery Design on the wall of an ornate room. An image of LG OLED Z3 with a Floor Stand in front of a window overlooking a cityscape. An angled view of LG OLED Z3's corner, edge, and Floor Stand.

SELF-LIT OLED

No Backlight Necessary

Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

*Screen images simulated.
**LG OLED Panel is certified by Intertek for 100% colour Fidelity measured to CIE DE2000 with 125 colour patterns.
***Display colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.

Hear Sounds and Sights Come Together as One

*Soundbar Mode may vary by TV models.
**Soundbar Mode control may vary by soundbar models.
***Soundbar can be purchased separately.

webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

*Screen images simulated.

*Screen images simulated.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.

Sights and Sounds
Come To Life

*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.

Ultimate Gaming

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

An image of three men playing a racing game on an LG OLED TV in a modern city apartment.

*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.

Game Dashboard & Optimizer

Game Settings at a Glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.

Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.

Cloud Gaming

A World of Games to Play

Access GeForce NOW directly from your TV and discover a library with a colossal number of games to choose from.

Cyberpunk 2077 game poster.

*GeForce NOW subscription may be required.

The Sports Sensation

The Only Match for Games That Take Your Breath Away

Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α9 AI Processor 8K Gen6 — ideal for watching two games at once with Multi View.

An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.

*Image is for illustration purposes only.

1.α-realism refers to the realistic image and sound quality driven by LG's α9 AI Processor 8K Gen6.
2.Compared to non OLED evo models and based on the Full White measurement.
3.In the 1st year of the warranty, panel, parts, and labor costs are covered. In the 2nd - 5th year of the warranty, only panels are covered, and labor will be charged.
4.Netflix streaming membership required.
5.Disney+ subscription required. Subject to terms at http://www.disneyplus.com ⓒ 2023 Disney and its related entities.
6.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
7.Subscription required for Apple TV+. Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.

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Front view with LG OLED 8K evo, 10 Years World No.1 OLED Emblem, and 5-Year Panel Warranty logo on screen.

OLED88Z39LA

LG OLED 8K Z3 88 inch Smart TV 2023

UK EU