Pure Colors Create a Real Stadium Feel

LG NanoCell produces pure colors by applying about 1nm-sized nanoparticles to filter out dull color and enhance color purity. It delivers stunning visual immersion. Experience real sport with pure colors on an ultra large screen.
Two men are cheering while watching a soccer game on a Nanocell TV in the living room. Two men are cheering while watching a soccer game on a Nanocell TV in the living room.

Pure Colors
Created by NanoCell

Below that, NanoCell technology is shown to improve image quality. Below that, NanoCell technology is shown to improve image quality.
NanoCell technology is shown to improve image quality. NanoCell technology is shown to improve image quality.
A soccer match is shown on a conventional TV with poor picture quality. The other half is an LG NanoCell TV with high picture quality. A soccer match is shown on a conventional TV with poor picture quality. The other half is an LG NanoCell TV with high picture quality.
*Conventional refers to LG's UHD TVs without NanoCell Technology.

Pure Colors Maximize Whole Scale Immersion

Pure Colors bring such a large-scale presence to your living room, it's as if you're sitting in a stadium. Experience the overwhelming large screen of LG NanoCell, with pure colors produced in every corner.
A Nanocell TV is on a TV stand. Soccer players are celebrating. A Nanocell TV is on a TV stand. Soccer players are celebrating.

An Advanced Realistic Experience

LG NanoCell provides advanced realistic sports immersion through the enhanced picture quality provided by Pure Colors and the many convenient features of ThinQ AI. Now you can enjoy your favorite team's matches with pure colors in real-time.
There is a wall-mounted Nanocell TV. There is a soccer match about to start on the screen. There is a wall-mounted Nanocell TV. There is a soccer match about to start on the screen.
*Motion Pro is included in NANO99, NANO97, NANO90, NANO85 models.
*Images simulated.

Spectate in Ultra Large

If You're Curious about the more Realistic Sports on OLED TV

An aerial view of a stadium with Link button An aerial view of a stadium with Link button