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A new standard with advanced Nano Cell™ technology
Nano Cell™, rich colors with wide viewing angle
Colors to impress through billion rich colors
Stellar color precision thanks to nano particles
It’s time to re-evaluate your TV viewing habit
The optimal viewing experience from any angle
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LG SUPER UHD TV goes far beyond conventional measures, such as adopting LED lights or adding color sheets like Quantum Dot; instead, it directly integrates advanced Nano Cell™ technology, the newest LCD technology, into the panel, which improves the picture quality considerably.
The availability of a billion rich colors gives the TV a palette 64-times broader than conventional televisions, to reproduce images with far more subtle and precise gradations, for a more lifelike picture.
Ultra-fine color expression through Nano Cell™ technology
How do we see color? The wavelengths of reflected light determine what color you see. Nano Cell Display composed of nano particles integrated in panel absorbs any light interference and drastically enhances the color purity displayed on screen. Nano Cell Display projects more elaborate colors than conventional displays.
Rather than force viewers to crowd into the narrow 'sweet spot', the exceptional color and contrast of LG SUPER UHD TV hold up even from wide angles. Now everyone on the couch will have an ideal viewing experience.
* The relative size of the color gamut set at 100% when viewed from the center (0 degree). * The data is based on LG internal research.
Active HDR, unlike other conventional HDRs
LG SUPER UHD TV supports premium HDR content mastered by Dolby Vision™ and is even compatible with generic HDR10 and HLG. LG's very own Active HDR technology optimizes HDR picture quality scene by scene for you to enjoy a more vivid and life-like viewing experience.
LG SUPER UHD TV supports Dolby Vision™, the premium HDR format, as well as HDR10 and HLG. By applying exclusive scene-by-scene processing, LG SUPER UHD TV takes picture quality and viewing enjoyment to the next level.
The security manager in webOS3.5, earns prestigious CC international security certification and UL CAP2900-1 certification for its ability to provide superior privacy protection. It prevents the installation of unauthorized applications, hacking and leaks of privacy.
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*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
Watch your favourite television shows, movies and live sport in new levels of detail and depth with LG 4K TVs including OLED, NanoCell and Ultra HD. Expand your horizons with hour upon hour of online content streamed directly to your TV. Take control via voice, with AI ThinQ technology and Google Assistant and Alexa compatibility. Explore NanoCell TVs, OLED TVs, and Ultra HD TVs today.