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77'' AI ThinQ 4K LG OLED TV CX

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OLED77CXPCA component-copyModelName

77'' AI ThinQ 4K LG OLED TV CX

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Key Features

α9 Gen3 AI Processor 4K
Dolby Vision IQ & Dolby Atmos
Filmmaker Mode™
Support NVIDIA® G-SYNC®, HGiG, AI ThinQ
Support AirPlay2, HomeKit, Miracast
Low Blue Light Display Certified by TÜV Rheinland

Choose your Size

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Key Features

α9 Gen3 AI Processor 4K
Dolby Vision IQ & Dolby Atmos
Filmmaker Mode™
Support NVIDIA® G-SYNC®, HGiG, AI ThinQ
Support AirPlay2, HomeKit, Miracast
Low Blue Light Display Certified by TÜV Rheinland

Choose your Size

Add to Compare

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77" AI ThinQ 4K LG OLED TV CX

LG continues to establish its strong foothold in the OLED TV Market
with impressive, industry-topping sales in 2019, and maintains the industry-topping sales for seven consecutive years, LG proves again and again that it's the one and only industry leader.

Millions of tiny colorful particles in space

Self-lighting OLED

Self-lighting pixels take TV to a new level

LG OLED TV is unique thanks to its self-lighting technology. It delivers the next level of TV. Enjoy the deepest blacks, richest colors, and most realistic picture quality.

α9 Gen3 AI Processor 4K

An evolutionary TV experience

With deep learning algorithms, α9 Gen3 AI Processor analyzes the on-screen content to deliver content as its most immersive. All adjustments are automatic, enhanced for the ultimate picture and sound, to make every viewing a spectacular one.

Learn More

AI ThinQ

TV takes a leap forward

Transform your TV into a central hub with the intelligent AI ThinQ. LG AI ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition. LG OLED TV makes life so much more convenient.

Learn More

Woman sitting on a chair in the living room with the Home Dashboard on the TV screen

*The feature name on the settings may vary among TV OS versions.

Couple sitting on a sofa in the living room watching a romantic movie on TV

True Cinema Experience

Self-lighting pixels make cinema more expressive

TV screen showing a thief running in an action movie

Dolby Vision IQ & Dolby Atmos

Enjoy professionally mastered visual and sound

Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, color, and contrast are intelligently adjusted for content genre and lighting conditions. Dolby Atmos delivers the immersive audio experience, for maximum enjoyment of all content.

FILMMAKER MODE™

Watch it the way it's shown in cinemas

The processor automatically adjusts the picture, turning off motion smoothing for the full motion picture effect. Watch films with the creative intent and cinematic experience preserved. Enjoy all your content at the cinematic standard and feel the full artistic intent of every film. Hear it from the industry's best.

Watch the Full Movie

*FILMMAKER MODE™ logo is a trademark of UHD Alliance, Inc.

Three logos: The Apple TV app, Netflix and LG Channels

Unlimited Entertainment

Housing all your entertainment

Dive into the wide variety of content available on the Apple TV app and Netflix. From the latest movies, TV shows, and documentaries, to live sports and more, find them all here in one place. Just sit back and enjoy.

*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc.

The Apple TV app

The home of Apple TV+ and much more

Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It's personalized and expertly curated, so you'll discover the best of what's on. And it's all in the Apple TV app.

*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc. Watch Apple TV+ with a subscription.

Woman sitting on a sofa, holding a joystick while playing a game on a TV screen

Ultimate Gaming Experience

Self-lighting pixels make games more responsive

A scene of a game shown on a conventional TV with tearing and other half on an LG OLED TV without tearing

G-Sync® Compatible

Clearer, Smoother and Faster

Superior performance and image quality is validated through NVIDIA
G-Sync® compatibility testing to ensure a smooth and immersive gaming experience without flickering, tearing or stuttering.

Watch the Full Movie

*Screen images simulated.
**NVIDIA G-SYNC is compatible with RTX 20 and GTX 16 graphics cards. Older GPUs will not support G-SYNC compatibility.

A close up of a player playing racing game on a TV screen

VRR, ALLM and eARC

Smoother gameplay for the win

A higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all meeting HDMI 2.1 specifications. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It's a more lifelike gaming experience.

Closeup of player holding a racing wheel playing a racing game on a TV screen

Low Input Lag & Fast Response Time

Don't lag behind the competition

Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity. Feel truly in-game with high-speed motion and gameplay.

A game scene, half on a LCD/LED TV with poor picture quality, and other half on a LG OLED TV with crisp, vivid picture quality

HGiG profile

More immersive HDR gaming

HGiG delivers the gaming graphics best matched with the identified TV specifications and performance levels on your TV. With LG OLED, play from a wide selection of games with the confidence in a TV that will show every game at its absolute best.

*Screen images simulated

Child lying on the floor, holding a joystick and playing a game on a TV screen

Certified by professional bodies

Watch more with eye comfort viewing

Binge watch with less blue light and easier viewing. LG OLED TVs surpass standards for blue light, flicker, and high-quality imaging.

*Flicker-free feature optimized with default setting. Users who activate OLED Motion or OLED Motion Pro may experience flickering.

People watching a Tottenham game on TV in the living room

Complete Sports Experience

Self-lighting pixels make sport more realistic

Sports Alert

Stay on top of your games

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

A scene from a football game, half on an LCD/LED TV with blurry picture quality, and other half on LG OLED TV with clear picture quality

OLED Motion Pro

See every movement in detail

Residual image (motion blur) must be avoided at all costs when watching sports. Now, with OLED Motion Pro feature, watch every quick and subtle movement of every player without the blur on your TV. With LG OLED, there's no need to worry about blur of flicker.

*Screen images simulated

TV showing an aerial view of nature in a luxurious house setting

Full Luxury Experience

Self-lighting pixels make life more artistic

Living room with a sofa and a TV showing an aerial view of nature

A stylish home addition

The ultra thin OLED TV adds more elegance and style to your room wherever you choose to place it. The TV stands beautifully amongst your interior and delivers an immersive viewing experience for every piece of content.

LG OLED TV Reliability

Learn More

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DESIGN

Body

Eye Comfort Cinema Screen

Stand

Front Firing Sound Table Stand

DISPLAY

Display Type

4K OLED

Screen Size

77
Resolution

3840 x 2160

Viewing Angle

Perfect Viewing Angle
Wide Color Gamut

Perfect Color

Bilion Rich Colors

Yes
Contrast

Perfect Black

Dimming

Pixel Dimming
Ultra Luminance

Ultra Luminance Pro

BROADCASTING

Digital TV

DTMB

Analog TV

Yes
Data Broadcasting

MHEG

EPG

Yes

VIDEO

Processor

α9 Gen3 AI Processor 4K

AI Picture

AI Picture Pro
Face Enhancing

AI Picture Pro - Face Enhancing

AI Upscaling

AI Upscaling
Auto Genre Selection

Yes

Image Enhancing

Image Enhacing on SQM
AI Brightness Control

Yes

HDR

Cinema HDR
Dolby Vision IQ

Yes

HDR10 Pro

Yes
HLG

Yes

FILMMAKER MODE ™

Yes
HDR Effect

Yes (4K/2K)

Dynamic Tone Mapping

HDR Dynamic Tone Mapping Pro
HFR (High Frame Rate)

4K 120 FPS

Motion Pro

OLED Motion Pro
Video Decoder

HEVC, VP9 & AV1

Upscaler

4K Upscaler

GAMING

Nvidia G-SYNC Compatible

Yes

AMD FreeSync Premium

Yes
VRR (Variable Refresh Rate)

Yes

ALLM (Auto Low Latency Mode)

Yes
1ms Response Time

Yes

HGiG Mode

Yes

AUDIO

Speaker (Sound Output)

40W (WF: 20W)

Channel

2.2 ch
Direction

Front Firing (Reflector)

Simultaneous Audio Output

Yes
DOLBY ATMOS

Yes

AI Sound / Pro

AI Sound Pro
AI Acoustic Tuning

Yes

Surround Mode

OLED Surround
Clear Voice

Clear Voice IV

WiSA Speakers

Yes
LG Sound Sync

Yes

Auto Notification (Bluetooth easy paring)

Yes
Sound Share

Yes

Audio Codec

AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)